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Jan 16, 2012

MonaVie Nutritional Chemistry™ – Providing Personalized Nutritional Support through MonaVie Elements™



Headlining the innovations announced in Dallas was a new product platform called MonaVie Nutritional Chemistry™ that provides personalized, targeted product options to address an individual’s unique nutritional needs.

Today’s consumers are looking for ways to personalize everything they buy, says MonaVie Chief Marketing Officer Jeff Cohen, and there’s no more important area to offer customizable options than with products that provide optimal nutritional support. That’s the idea behind MonaVie’s revolutionary new product platform called MonaVie Nutritional Chemistry.

According to Cohen, MonaVie Nutritional Chemistry will make it easy for consumers to address their unique nutritional needs. Through its new proprietary online nutritional assessment tool, known as Health Match™, MonaVie helps individuals identify specific needs in three easy steps and then delivers personalized product recommendations.

In tandem with the introduction of MonaVie Nutritional Chemistry comes the launch of MonaVie Elements™, a product line that facilitates customized nutrition. Elements come in deliciously powerful powders which are delivered in convenient, easy-to-use packets that are formulated to provide essential health benefits supporting a multitude of age/gender specific needs. Elements may be added to 8 oz. of water or to 2 oz. of one of MonaVie’s health juices or to a serving of a MonaVie RVL® shake.

These new Elements are produced using the latest technology and scientific research that boosts the bioavailability of each product’s vitamins, minerals and antioxidants.

MonaVie is introducing the following five Elements with the launch of Nutritional Chemistry, and plans to launch additional Elements in the near future.

  • Men’s Vitamins & Minerals
    Featuring 24 essential vitamins and minerals (all at efficacious levels), MonaVie MN™ is a total body health Element that increases performance and vitality. MN ingredients, including Vitamin E and selenium, have been shown to support prostate health. Calcium, Vitamin D and Vitamin E, ingredients in MN, have also been shown to support heart health.
  • Women’s Vitamins & Minerals
    Designed especially for women, MonaVie WM™ is a health-promoting Element featuring 25 essential vitamins and minerals (all at efficacious levels), including Iron, that protects and nourishes cells.
  • Children’s Vitamins & Minerals
    Since nutrients are the building blocks of a child’s health, MonaVie provides 18 essential vitamins and minerals (all at efficacious levels), creating a solid foundation to build on. Designed especially to meet the growing needs of kids, this deliciously fun formula provides the essential nutrients needed to strengthen the immune system, develop healthy bones and teeth, and correct nutritional deficiencies.
  • Brain Health
    This delicious nutritional Element— called MonaVie BR—supports brain health by promoting focus and alertness. Featuring L-theanine and natural caffeine to support cognitive performance and B vitamins to maintain healthy brain function, MonaVie BR is a powerful supplement that supports optimal brain function.
  • Glucose Support
    MonaVie GL™ is a unique nutritional Element that promotes glucose metabolism to help maintain healthy blood sugar levels. A delicious and efficacious supplement, MonaVie GL features banaba leaf and green coffee bean extracts, as well as chromium. Known for their ability to promote healthy glucose levels, these powerful ingredients help the body naturally accept and convert glucose more efficiently.

All of these new Elements will be delivered in an attractive, self-dispensing box, providing easy access to an individual’s daily nutritional needs. Initially, these MonaVie Elements will be available in the U.S., Puerto Rico and Canada. They will roll out to other international markets throughout 2012.

Triple your health benefits with MonaVie MX™
Another important part of the MonaVie 2.0 product launch is the introduction of MonaVie MX. A new blend of MonaVie’s flagship health juice products, this 3-in-1 juice cocktail combines the health benefits of MonaVie Essential®, MonaVie Active® and MonaVie (M)mūn® into one powerful, mouthwatering  formula. Bursting with fruit flavonoids, this health and wellness drink offers a broader array of antioxidants than ever before with 19 fruits and 11 vegetables.

Formulated with MonaVie BioEssence™ for greater bioavailability and AçaVie™, the purest, most potent form of açai available, this new juice blend also features glucosamine to increase joint mobility and flexibility, and Wellmune®, which has been clinically shown to strengthen the body’s immune defenses.

Cohen recommends that consumers use MX as a powerful daily nutritional to which MonaVie Elements are added to strengthen and customize the specific nutritional support each individual may need.

The new product line will be available to order in your Virtual Office beginning January 23, in the United States and Puerto Rico. Canada product will be available in February. Stay tuned.

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