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Oct 18, 2008

MonaVie Organizational Call

MonaVie invites you to participate in the North America Organizational Call on the first Monday of every month at 7 p.m. (Mountain Time). You won’t have a more inspiring or productive 30 minutes all week!

MonaVie President of North America Sales Jeff Graham is joined by special guests from corporate as well as the distributor field, as they share their vision for MonaVie across North America through success stories, business-building tips, and other helpful information and announcements.

To join the call, simply dial one of the numbers below.

USA & Territories, Canada
1-866-352-4928 (PIN: 4928#)

1-904-271-2001 (PIN: 2216640#)

This call will be webcast. Please select a player below.

Organizational Call Replay & Live Webcast

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Oct 18, 2008

Organizational Call (1st Monday of each month)

MonaVie invites you to participate in the North America Organizational Call on the first Monday of every month at 7 p.m. (Mountain Time). You won’t have a more inspiring or productive 30 minutes all week!

MonaVie Senior Vice President Jeff Graham is joined by special guests from corporate as well as the distributor field, as they share their vision for MonaVie across North America through success stories, business-building tips, and other helpful information and announcements.

To join the call, simply dial one of the numbers below.

USA & Territories, Canada
1-866-352-4928 (PIN: 4928#)

1-904-271-2001 (PIN: 2216640#)

Click here to join the call on our live Webcast.

Oct 18, 2008

Ruby Fly-In

An all-expense-paid stay at the renowned Zermatt Resort in Midway, Utah, the Ruby Fly-In is an opportunity for Ruby-level distributors and above to receive recognition, training, and personal time with MonaVie's executive team. Ruby Fly-Ins also give you a chance to sample the area's top activities, including world-class skiing, golfing, hiking, fly-fishing, shopping, spa treatments, and much more.

2010 Ruby Fly-In Schedule

Date Qualification Deadline
September 29–October 2, 2010 July 30, 2010

February 2010 Ruby Fly-In Recap

View the February 2010 Ruby Fly-In photo gallery.

The theme of Thursday's training meeting at the Ruby Fly-In was leadership. The wealth of knowledge on the subject was abundant as several members of the MonaVie corporate team were in attendance to impart their expertise to MonaVie's next generation of leaders.

Black Diamond Executives Encourage and Instruct
Royal Black Diamond Executives Scott and Sue Olsen and Black Diamond Executives Joe and Patrice Licciardi were one of the first to address the gathered Rubies. Scott, one of MonaVie's very first distributors, expressed the value of turning vision into action.

"When we started MonaVie five years ago, it was just a vision," he said. "But, a vision isn't enough. You have to become the vision."

Scott and his family nearly went bankrupt in their early days as distributors, and he says this experience taught him the key to facing adversity as you grow your MonaVie business. The trick is to become "a prisoner of hope."

"A prisoner is chained to something," Scott said. "For me and Sue, we got chained to MonaVie. Make the decision today to make MonaVie your home, and I promise you that your life will change forever and so will the lives of hundreds of thousands."

Proclaiming the Rubies who filled the room to be the future leaders of MonaVie, Joe Licciardi told the audience what he says he wished he had known when he became a Ruby. And, that is to double their efforts. By doubling efforts, these new Rubies will be able to create more leaders in their organizations, Joe said.

"The more leaders you create, the greater your foundation will be."

To Be a Great Leader, Be a Great Follower
International Distributor Ambassador Randy Schroeder sustained Joe's message when he likened the distributors' current status as Rubies to being boats in a rising tide. A rising tide, Randy said, only lifts boats that are fully in the water. MonaVie's tide will surely continue to rise, but if the assembled distributors wish to rise along with it, they must continue to advance in ranks by creating leaders within their organizations; however, Randy added that it's easier to build volume than it is to build the leadership needed to support the volume.

That is why he stressed the value of becoming great leaders themselves by learning to become great followers. To do this, Randy issued a challenge to distributors to identify a leader in MonaVie that they would like to emulate, and then follow as closely as possible what that leader has done to attain his or her position.

"I invite you to hold yourself to a very high standard," Randy said.

MonaVie's Pillars of Health
One of MonaVie's most valuable leaders who holds himself and his team to the highest of standards is Vice President of Product Management Jeff Graham, who was at the Ruby Fly-In to talk about MonaVie's growing family of products, including newly released MonaVie (M)m?n.

Depicting the MonaVie products as pillars of joint health, heart health, and healthy energy supported by a solid foundation of antioxidants, Jeff characterized MonaVie (M)m?n as a new pillar of immune health. All of these products together serve to provide consumers with an array of nutrients that has never previously been found in typical American diets.

"The average American only eats three edible plant foods per day out of more than 200,000 available," he said. "And, the typical American diet includes only 20 different foods. By sharing MonaVie, you are helping to bridge the nutritional gap."

Social Media, Preferred Customer Program, Top Retailers Bonus
Chief Blogger Shante Schroeder and Chief Financial Officer Devin Thorpe complemented the day's speakers by arming distributors with information that will help them break through to the next rank on their way to Black Diamond and beyond.

Shante explained that social media outlets including Facebook and Twitter are amazing ways to tap into a seemingly endless customer base online. By being apart of the MonaVie conversation online, you can build meaningful relationships with literally thousands of people at a time. Obviously, social media will never replace the essential personal connection that tasting parties and face-to-face interaction provide; rather, social media is a way to supplement these activities and make additional contacts.

"I encourage you to participate in this community and help build it," Shante said.

Devin Thorpe's presentation helped distributors to understand the value of preferred customers as they strive to advance in rank. It's for this reason that MonaVie has introduced the Preferred Customer Program and the Top Retailers Bonus into the Compensation Plan. Please click on the links provided for more information.

The MORE Project: Donating at a Leadership Level
No MonaVie event is complete without the presence of The MORE Project. In keeping with the theme of the day, The MORE Project Executive Director Katy Holt-Larsen implored everyone to begin donating this year at a leadership level. Some ways to do this include the following:
• Make meaningful personal donations to The MORE Project
• Set up The MORE Project juice bars at your meetings
• Visit The MORE Project in Brazil
• Incorporate The MORE Project into your presentations

"As you step into your leadership roles in MonaVie," Katy began, "step into a leadership role with The MORE Project."

To learn more about the various ways that you can contribute, please visit

Take it to the Next Level
More than just an opportunity to receive valuable training, the Ruby Fly-In is a time for Ruby Executives to be rewarded for their blossoming businesses. Following Thursday's meeting, the distributors headed to Soldier Hollow Resort to enjoy snow tubing and dinner.

Friday, distributors descended upon Park City, Utah, to ski, snowboard, and shop while others stayed at the Zermatt Resort & Spa for European-style spa treatments. For the distributors in attendance, the Ruby Fly-In was a spectacular introduction to the world of MonaVie incentive trips and surely gave them something to ponder, along with Founder, Chairman, and CEO Dallin A. Larsen's words, as they traveled home.

"I want to thank you for doing what was necessary to get to Ruby," Dallin said. "Now, I want you to know that we're counting on you to take it to the next level."

View the February 2010 Ruby Fly-In photo gallery.

Oct 18, 2008

2008 Orlando Super Regional Recap

In the Orlando World Center Marriott's most spacious ballroom, thousands of MonaVie distributors gathered to celebrate their successes and to motivate each other to achieve even greater accomplishments at the 2008 Orlando Super Regional. With five of the world's most luxurious vehicles on display, the stage was literally set to inspire.

Easily two of the most inspirational executives in direct selling, Dallin Larsen, founder and president of MonaVie; and Henry Marsh, executive vice president and cofounder, did what they do best by rewarding MonaVie's top distributor leaders and stirring its newcomers to become even more engaged in the MonaVie opportunity.

Watch the Orlando Super Regional Recap Video

View the Orlando Super Regional Photo Gallery

Dallin's Welcome

Dallin kick-started the conference with an impassioned speech centered on the power of belief. MonaVie's seasoned and commanding president spoke of his upbringing in rural Idaho along with his nine siblings. Dallin told the 4,000 in attendance that it was his parents' rearing that has made him the man he is today.

"I was taught by my wise and amazing parents that all things are possible to those who believe," Dallin said. "I have put those words to the test, and they've proven true."

He then challenged the gathered distributors to evaluate what they believe. "Do your beliefs truly create your actions which, in turn, chart your destiny?" he inquired.

Dallin implored the group to never stop believing, no matter the ups and downs in their MonaVie businesses and in their lives. "I see you walking across the stage to be recognized for your greatness!" Dallin exclaimed. His words would become reality as the Super Regional continued. Click here to watch Dallin's speech.

Exotic Car Awards Program

The lights shined on five exotic cars throughout the day—a Ferrari F430 Spider, a Maserati GranTurismo, a Bentley GT Convertible, a Rolls Royce Phantom Black, and a Lamborghini Murcielago. The main event of the day came when Dallin made two major announcements revealing the cars' purpose.

Introducing the spectators to Tom duPont, founder of duPont REGISTRY, Dallin announced MonaVie's partnership with the company—the premier classified marketplace to find new and used highline luxury cars for sale—to create MonaVie's Exotic Car Awards Program. With Mr. duPont's introduction, Dallin announced that Brig and Lita Hart have become the first distributors to achieve MonaVie's newest rank—Crowne Black Diamond!

Along with $1 million in cash, Dallin gave the Harts the keys to the car of their choice on stage. With the crowd urging them on, the Hart family chose the orange Lamborghini Murcielago.
Click here to watch the Crowne Black Diamond presentation.

The MORE Project

Tom duPont wasn't the only special guest to make an appearance at the meeting. Mauricio Patrocinio, general operations director of Brazil, was on hand to personally thank distributors for building the present and future of MonaVie in Brazil.

Distributors also heard from Sergio Ponce, director of the MORE Project, who spoke of the children who are benefitting from the non-profit organization. Gabby DiPace, the 18-year-old daughter of MonaVie distributors Kryst’l and Tom DiPace (also professional sports photographer), amazed the audience with "Lost Dreams," a song she wrote about Brazil's disenfranchised citizens. Sergio's touching stories and Gabby's beautifully mesmerizing performance moved MonaVie's Black Diamond distributors to combine for a $500,000 donation to the MORE Project on the spot.

Distributor Recognition

As is customary at regional meetings, Ruby-level distributors and above graced the stage to be acknowledged by their peers. The energy in the crowd began to swell when Dallin and Henry invited Hawaiian Blue Diamond distributors to the stage to receive their MonaVie-branded surfboards.

Following the presentation of the surfboards, the lights dimmed and the audience turned its attention to the 10 projection screens around the room to watch the documentaries of five of MonaVie's newest Black Diamonds: Brian and Jacqueline Thayer, Brian and Jill Cattano,  and Grayson Maule. Each took the microphone and shared his or her success story. Brian Cattano even electrified the crowd with a sampling of his break-dancing skills.

Additional Black Diamonds Tim and Amy Marks, Scott and Teresa Henry, and Orrin Woodward were also recognized for reaching the prestigious rank; however, the moment in the spotlight was not over for the Woodward family. Having also surpassed Royal Black Diamond status to become Presidential Black Diamonds prior to Saturday's event, the Woodwards were rewarded with checks totaling $400,000. Dallin and Henry were just getting started.
Watch the Presidential Black Diamond presentation.

Steve and Gina Merritt, MonaVie's newest Imperial Black Diamonds, were handed two briefcases containing $600,000, and the Harts' Crowne Black Diamond presentation followed. Scott Henry's rousing rendition of "You Raise Me Up" capped the 2008 Orlando Super Regional.
Watch the Imperial Black Diamond presentation.

During his opening remarks, Dallin told the room of distributors to believe that through persistence they can accomplish whatever they want through MonaVie. After Saturday's Super Regional, it was impossible not to believe.

Oct 18, 2008

MonaVie Regional and Open Meetings

Regional Meetings offer distributors valuable interaction with the MonaVie corporate team as well as other special guests and top distributor leaders. Big announcements, giveaways, and plenty of networking opportunities are staples at these dynamic events.

Oct 18, 2008

International Convention


MonaVie International "Imagine" Convention, June 9-11, 2011

Salt Lake City, Utah
June 9–11, 2011

Salt Palace Convention Center
100 South West Temple
Salt Lake City, Utah 84101

Stayed tuned to for more details about International Convention.

Oct 18, 2008

Emerald Extravanganza

Emerald Extravaganza rewards Emerald-level distributors and above with a fun-filled vacation. It's MonaVie's way of thanking its blossoming leaders for their hard work and dedication.

Emerald Extravaganza Recap

MonaVie proved yet again that no company in the direct selling industry rewards its distributors quite like MonaVie at the recently concluded Emerald Extravaganza.

Distributors arrived at Walt Disney World Resort in Orlando, Florida, on Wednesday, November 12, ready for a fun-filled vacation at the "Happiest Place on Earth." Awaiting them in their hotel rooms were special MonaVie gifts, including brand new MP4 players that contained a video message from MonaVie Founder and President Dallin Larsen, commemorative Emerald Extravaganza backpacks, and a bottle of MonaVie Active. The event officially kicked off that night with a lavish welcome dinner at the Animal Kingdom's Harambe Village. Distributors spent Thursday hopping between Disney World's amazing theme parks and enjoying the rides and atmosphere.

Friday began with an extravagant breakfast meeting at Epcot. Dallin spoke to the company's budding leaders, congratulating them for their achievements in MonaVie and encouraging them to strive for even greater success. Following the breakfast, distributors and their guests had the opportunity to meet and greet with some of Disney's world-famous characters. Then, it was time once again to enjoy the parks.

Later that night, distributors gathered one more time for a farewell dinner at Disney's Hollywood Studios. Dining outdoors, the group was in for an unexpected surprise just before rain forced an early end to the meal. Watching a large projection screen mounted on one of the surrounding Hollywood Studios buildings, the party witnessed the live launch of space shuttle Endeavour from the Kennedy Space Center in Cape Canaveral, Florida. Seconds after lift-off, the actual space shuttle soared overhead directly behind the screen. It was a breathtaking way to end another unforgettable MonaVie trip.

View the photo gallery.

Oct 18, 2008

Diamond Destination

Whether it's a retreat at a luxurious resort in Hawaii or a lavish Caribbean cruise, Diamond-level distributors and above always look forward to our week-long Diamond Destinations. Besides getting much needed rest and relaxation, distributors spend time training, networking, and exploring the sites' natural beauty.

Diamond Destination 2009—Recap

Watch the Diamond Destination 2009 recap video.
View the Diamond Destination 2009 photo gallery.
Read Diamond Executive Cheryl Brown's letter about Diamond Destination 2009.

Stunning Maui, Hawaii, provided the setting for this year's Diamond Destination, as hundreds of Diamond Executives and above spent a week on the island paradise in the middle of the Hawaiian chain. From the moment they arrived at the Grand Wailea Resort Hotel & Spa, distributors settled into a serene retreat that granted them the most opulent luxuries the island has to offer in food, entertainment, and relaxation.

The guests gathered Sunday morning in the Molokini Gardens for a welcome breakfast befitting the grand occasion it was. Surrounded by towering palm trees and bordering the ocean and a saltwater lagoon, the Molokini Gardens represent just a fraction of the exquisiteness of Maui and its neighboring islands.

Throughout the week, distributors discovered Maui for themselves in a variety of ways. Breathtaking helicopter rides provided an intimate look at the West Maui Mountains as well as Haleakala, one of the world's largest dormant volcanic craters. Hundreds of beautiful waterfalls could also be seen from the skies of Maui.

On the ground, distributors drove the Road to Hana, a 42-mile trek along the largest rainforest in the United States. The journey was one for all the senses to enjoy, as adventurists witnessed spectacular seaside cliffs and breathed in the tropical aroma of the rainforests. Distributors also took to the waters to surf, snorkel, scuba dive, and kayak in the deep blue shores of the Pacific.

When not traversing the island and oceans, distributors basked in the extravagant amenities at the Grand Wailea Resort. Among the resort's magnificent offerings were a river pool that propelled swimmers on a ride down rapids and swift water, passing a swim-in cave with bubbling hot springs, a hidden sauna, and a water elevator to lift guests back up to the start. Guests also received world-class treatment at the resort's award-winning spa and honed their skills on the hotel's 18-hole golf courses and 14 tennis courts.

Before the trip ended, distributors were treated to an unforgettable Hawaiian luau, complete with a traditional Hawaiian feast, a showcase of songs and dances telling the tale of the first islanders' migration to the Hawaiian Islands, and a dazzling fire-knife dance.

Watch the Diamond Destination 2009 recap video.
View the Diamond Destination 2009 photo gallery.
Read Diamond Executive Cheryl Brown's letter about Diamond Destination 2009.

Oct 18, 2008

City Meetings

City Meetings are your chance to hear from corporate executives and top distributor leaders as they give important updates on the company and provide you with the information you need to help maximize your business.

Boise, Idaho
Saturday, December 18, 2010
1–4 p.m.

Boise Centre
The Summit Auditorium
850 W. Front Street
Boise, Idaho 83702
Phone: (208) 336-8900

• Jeff Graham, Senior Vice President
• Bernie Landes, President, MonaVie Scientific Advisory Board
• RVL All-Stars

US$10 (Virtual Office price)
US$15 (at the door)

Access your Virtual Office today and click on Place a Personal Order to purchase a ticket and reserve your spot to this dynamic event. Tickets will be available for pickup onsite at the registration area the day of the event, beginning at 12 p.m.

Portland, Oregon
Monday, December 20, 2010
7:30–10 p.m.

Embassy Suites

• Jeff Graham, Senior Vice President
• Bernie Landes, President, MonaVie Scientific Advisory Board
• RVL All-Stars

US$10 (Virtual Office price)
US$15 (at the door)

Access your Virtual Office today and click on Place a Personal Order to purchase a ticket and reserve your spot to this dynamic event. Tickets will be available for pickup onsite at the registration area the day of the event, beginning at 6 p.m.

Oct 18, 2008

In The News

Hooray for Hollywood…and MonaVie!

LOS ANGELES [August 2010] – At the 2010 Emmy Awards Weekend, a classy and radiant star set the red carpet afire and wowed audiences with a performance the Emmys would be proud to have nominated. That star was MonaVie (M)m?n, of course! MonaVie Chief Blogger Shante Schroeder and Social Media Promotions Manager Mike Jensen spoke with the Hollywood stars and media and handed out samples of MonaVie (M)m?n as part of the Emmy Style Lounge.

Actors stopped by from such popular shows as Glee, True Blood, The Gates, One Tree Hill, America’s Next Top Model, Dexter, Days of Our Lives, Hung and Weeds. Movie stars from Avatar and The Expendables also came out.

The consensus among all who stopped by was that MonaVie (M)m?n is great. In fact, Eric Roberts, star of The Expendables, wanted more than a single bottle: he wanted an entire case! Stars that visited the MonaVie booth were also able to learn about MonaVie’s charitable efforts in Brazil through The MORE Project. Actors were more than willing to put their autographs on a bottle of MonaVie (M)m?n that will be auctioned off at a later event to raise money for The MORE Project. MonaVie also ran a promotional giveaway of 2 SWAG bags to distributors who commented or re-tweeted MonaVie posts on Facebook and Twitter. Stay tuned as we will be announcing the winners shortly.

To see pictures of the event, go to MonaVie’s Facebook page and click on “Photos.”

MonaVie EMV Wakeboarder Raimi Merritt Defends World Cup Title

CHUNCHEON, South Korea [August 30, 2010] – MonaVie EMV Wakeboarder Raimi Merritt defended her title at the Waterski and Wakeboard World Cup in Chuncheon, South Korea, to win her fourth World Cup in three years.

“I knew I had to give it everything I had to take the win,” Merritt said. “Opening up with two 540s was gutsy, but I think it was my S-Bend that clinched the gold.”

Following the victory, Merritt remains the International Waterski Wakeboard Federation’s No.1-ranked pro women’s wakeboarder. She finishes the 2010 season in Cincinnati, Ohio, at the WWA Wake Park National Cable Championships, September 17–19.

For more information about Raimi Merritt, visit

Salvation in the Rain Forest and Beyond

[Direct Selling News] – August 2010 – “Through goodwill, understanding and local partnerships, [MonaVie] has helped thousands of Brazilians improve their lives and their livelihoods,” reports Direct Selling News in an exclusive feature on MonaVie’s giving initiatives in Brazil. Since MonaVie first opened its doors in 2005, the company has invested $60 million to instruct Brazilians on the management, harvesting, and pasteurizing of the acai berry. The company has also dedicated substantial time and resources to making a difference in the lives of children and families living in the slums of Brazil. “For people who are hungry today, tomorrow is a distant worry,” MonaVie Founder, Chairman, and CEO, Dallin A. Larsen, shares with Direct Selling News.

Read “Salvation in the Rain Forest and Beyond” to learn more about how MonaVie is changing the lives of thousands of Brazilians.

MonaVie Named Among Top Direct Selling Companies

[Direct Selling News] – June 2010 – Direct Selling News released its list of the top direct selling companies in the world, naming MonaVie No.17 in the industry’s most comprehensive report. According to DSN, the list is a confirmation of the strength of the industry and a challenge to strive for more. “While economic indicators were on code red all around us, direct selling fared well,” reports DSN.

Read “DSN Global 100: The Top Direct Selling Companies in the World” to view the entire list.

MonaVie Wins Silver Telly Award

[New York City, New York] – June 7, 2010 – MonaVie is pleased to announce it has been awarded a Silver Telly, the highest honor given by the annual Telly Awards in New York City. MonaVie won for its outstanding corporate video in the Direct Sales category—MonaVie EMV Athletes.

Click here to watch MonaVie EMV Athletes.

Founded in 1978, the Telly Award is the premier award honoring outstanding local, regional, and cable television commercials and programs; the finest film and video productions; and groundbreaking web commercials, videos, and films. The Telly Awards receives over 13,000 entries annually from all 50 states and countries around the world, with winners representing the best of the most globally respected advertising agencies, production companies, television stations, cable operators, and corporate video departments.

MonaVie’s Tomas Scheckter Leads the Pack at 2010 Indianapolis 500

[Speedway, Indiana] – May 30, 2010 – A little more than midway through the 94th annual Indianapolis 500 on Saturday, May 30, Tomas Scheckter maneuvered into first place. Driving the No. 23 MonaVie EMV car, the world watched live as Tomas held onto the lead for five laps, an impressive ascension considering the South African was in the 20 spot when the green flag dropped.

Accelerating from 20th to 14th place in the race’s first lap, Tomas looked to be in top form handling the MonaVie EMV machine. He capitalized on his initial success throughout the race, finally surpassing the competition for laps 109 through 113. Unfortunately, bad luck and radio trouble stood in the way of Scheckter’s first Indy 500 victory. Tomas brought the car back in one piece for a 15th-place finish—his fourth-best career finish at the Indy 500.

“I had a great car today,” Scheckter said after the final lap. “It was a good, solid run. We were a very solid team today, and I think that showed.”

MonaVie congratulates Tomas Scheckter on an exceptional performance!

The Greater Good

[Direct Selling News] – April 2010 – Beyond the vision of creating a world-class direct selling company, the founders of MonaVie believed that the company should generate abundance in many forms. This meant creating a culture in which giving back was a built-in principle governing the actions of distributors and corporate leaders alike.

In the article "The Greater Good, The Unintentional (Business) Bonus from Cause Marketing," Direct Selling News explores charitable giving initiatives across the industry, noting MonaVie's commitment to The MORE Project as an investment "in the area that has provided them with so much."

To learn more about how The MORE Project and MonaVie are making a difference in the lives of children and families in Brazil, visit

Dallin A. Larsen Named CEO of the Year

MonaVie congratulates Founder, Chairman, and CEO Dallin A. Larsen on being named Utah Business magazine’s CEO of the Year!

Chosen from a group of more than 70 nominees, Dallin was named among eight Utah CEOs leading their companies to success. He will be honored at an awards luncheon to be held at the Grand America Hotel in Salt Lake City, on March 25, 2010. Look for live updates on Facebook and Twitter from Chief Blogger Shante Schroeder.

“In a history-making era when CEOs across the country fell by the wayside as quickly as company revenues dropped and unemployment rose, some CEOs found their finest hour,” reports Utah Business magazine.

“You have to get the right people on the bus,” says Dallin, crediting his brother, Randy Larsen, and friend, Henry Marsh, for helping MonaVie achieve $2.1 billion in cumulative sales in five years, along with the company’s distributor workforce of more than one million. According to Dallin, MonaVie’s distributors are the company’s greatest assets.

MonaVie Matches Alyssa Milano's Haiti Tweet Challenge

[Direct Selling News] – March 2010 – Disaster struck on the evening of January 12, 2010, when an earthquake with a magnitude of 7.0 wreaked havoc on Haiti. In the article, “Answering the Call,” Direct Selling News reports on the efforts of direct selling companies around the world, as they answered “the poverty-stricken country’s pleas for help.”

MonaVie, inspired by Alyssa Milano’s UNICEF Haiti Tweet Challenge to match her US$50,000 donation to the Haiti Relief Fund, extended a call to its distributors to help double the amount by January 29. By January 28, MonaVie and its distributors had already reached the US$100,000 goal.

Read the full article at, or by clicking here.

MonaVie Lands on Inc. Magazine's Top 10

[Inc. Magazine] – January 2010 – Inc. Magazine released its list of the most popular articles, news items, and columns from 2009, crowning the special feature, “How I Did It: Dallin A. Larsen, MonaVie,” among the Top 10 articles of the year.

The article initially debuted in the September 2009 edition of Inc., and featured the company’s rise to success as the No. 1 fastest-growing private company in the Food & Beverage category on the Inc. 500. Read “The Best of Inc. Magazine, 2009,” by visiting

Commemorative edition reprints of the Inc. magazine article, including a special message from MonaVie Founder, Chairman and CEO, Dallin A. Larsen, can be purchased at, or by clicking here.

Direct Selling and Decision Makers, Listening to Your Field Leaders

[Direct Selling News] – December 2009 – "The degree to which you can build a partnership with leadership will be the degree to which a company can grow," says MonaVie Founder, Chairman, and CEO Dallin A. Larsen. In an interview with Barbara Seale of Direct Selling News, Larsen identifies the company's greatest asset—its distributors—and how the company solicits feedback from those within the field.

"I want to surround myself with people who have been through the various seasons of network marketing so they can bring differing perspectives and sound advice to the table," says Larsen. He goes on to share how some of the best ideas come from leaders in the field.

Visit to read the full article.

BusinessWeek Success Stories: MonaVie Founder Honored at the "Oscars for Business"

[BusinessWeek] – November 16, 2009 – MonaVie Founder, Chairman, and CEO Dallin A. Larsen won top honors in the Emerging category at the national Ernst & Young national Entrepreneur Of The Year® Awards, November 14, 2009—an event that BusinessWeek reports is "the Oscars for Business." In the news publication’s coverage of the black tie awards gala, BusinessWeek says MonaVie has demonstrated "stunning growth" since Larsen founded the company in 2005.

Read more about Larsen and MonaVie in the article "Meet the Entrepreneurs of the Year," found in the "Success Stories" section of

MonaVie Sighting in Harper's Bazaar "Holiday Survival Guide"

[Harper's Bazaar] – December 2009 – Take a look inside the Harper's Bazaar "Holiday Survival Guide," and you'll find MonaVie EMV™ mentioned on the list of "easy look-good tricks." In the December issue featuring Twilight stars Kristen Stewart and Robert Pattinson on the cover, Bazaar asked the chicest party-regulars how they make it through the season. "When I'm tired I'll drink MonaVie açai-berry blend to give me energy before a party," says one New York Upper East Sider.

MonaVie EMV kicks up your energy levels and keeps it there, making it a must have for the holiday season. Check out the rest of Bazaar's "Holiday Survival Guide" on page 198 of the magazine, or visit and click through to slide 14.

MonaVie Cannondale’s Alex Grant Top American Finisher in Costa Rica

[Costa Rica] – November 14, 2009 – MonaVie Cannondale placed three of the top-10 finishers at the recently concluded La Ruta de los Conquistadores on Saturday, November 14, in Costa Rica.

Alex Grant took second overall, earning him the honor of being the highest placing American in the race. The last time an American finished that high at La Ruta was seven years ago when MonaVie Cannondale’s own Tinker Juarez also placed second. Following closely behind Grant were teammates Jeremiah Bishop and Ben Sonntag who finished in seventh and ninth place, respectively. MonaVie Cannondale cyclist Bart Gillespie took 14th place, while Bryan Alders placed 28th overall.

Considered by many to be the most difficult multi-day race in mountain biking, La Ruta de los Conquistadores takes racers across the treacherous mountains of Costa Rica and through several lavish rain forests, passing majestic active volcanoes and roaring rivers along the way.

View the photo gallery.

MonaVie Cannondale’s Sue Butler Wins Cross Crusade No. 6

[Astoria, Ore.] – November 1, 2009 – MonaVie Cannondale cyclist Sue Butler got her first series win of the season at the costume race at Cross Crusade No. 6 on Sunday, November 1, in Astoria, Oregon.

Butler, who is preparing to travel to France for the World Cup, gained an early advantage in the first lap of the race and held onto a comfortable lead the rest of the way.

"I felt pretty good out there," Butler said. "I was able to keep it under control. It was good to be in front of the home crowd."

For more information, visit

Utah Governor Honors MonaVie at Utah 100 Awards

In a special awards ceremony held at the Grand America Hotel on October 23, 2009, the MountainWest Capital Network announced its annual Utah 100 ranking of the fastest-growing companies in Utah. MonaVie Founders Dallin A. Larsen and Randy Larsen were honored with a crystal trophy on behalf of MonaVie, as the No. 1 fastest-growing company on the Utah 100 list and No. 3 in highest revenue growth in dollar terms.


Dancing with the Stars Contender Relies on MonaVie

[Life & Style Weekly] – October 2009 – MonaVie is making its way into the health regimens of celebrities on the prime time hit television show Dancing with the Stars. Just months after Health magazine reported MonaVie as a healthy food found in the fridge of two-time DWTS champ Cheryl Burke, Life & Style Weekly quizzed Season 9 contestants on tips for achieving the perfect body. Joanna Krupa, a model and one of the sexiest women in the world according to E! and Maxim, told Life & Style that to keep up with rehearsals she relies on antioxidant-rich foods, including daily shots of MonaVie.

To check out messages from other athletes and celebrities using MonaVie brand products, click here.

MonaVie EMV Wakeboarder Wins IWSF World Cup

MonaVie EMV professional wakeboarder Raimi Merritt beat out the world's top women riders to win gold at the International Water Ski Federation Wakeboard World Cup Championship in Liuzhou, China.

Despite the challenging water conditions of the Liu River, the pressure of 50,000 spectators, and competition that featured two former world champions, the 16-year-old Merritt performed two flawless passes to end the meet and take home the Wakeboard World Cup title.

"Getting first place was amazing," Merritt said. "I knew what I needed to do to get the gold, so I went out there and tried my best and pulled it together."

Merritt's win in China marks her third World Cup title since turning pro in 2007. For more information about Merritt, visit

MonaVie Ranks No. 1 in Utah Business Fast 50 Awards

[Salt Lake City, UT] - August 27, 2009 - Utah Business magazine unveiled the winners of the second annual Fast 50 awards program, naming MonaVie as the No. 1 fastest growing company in Utah. The program recognizes those innovative companies with the concepts and strategies that are propelling them to the top of the charts. The list of fifty companies includes Omniture (No.2) and (No. 35). View the complete list.


MonaVie-Cannondale's Alex Grant Battles Lance Armstrong at Leadville 100

[Leadville, Colo.] – August 16, 2009 – MonaVie-Cannondale bicyclist Alex Grant finished fourth place among 1,500 riders at the Leadville 100 Mountain Bike race in Leadville, Colorado, on August 16, 2009. Grant clocked in at just over seven hours—less than 45 minutes behind overall leader and 7-time winner of the Tour de France Lance Armstrong.


MonaVie Hits Inc. Magazine Top 500 List: 1st in Food and Beverage, No. 3 in Revenue

Inc. magazine announced its 28th annual Inc. 500 ranking of the fastest-growing private companies in the United States. With over 27 million businesses registered in the United States, the Inc. 500 list represents the top-tier businesses in America today. MonaVie topped the charts, reigning in at No. 1 in the Inc. 500 Food & Beverage category, No. 3 in Revenue, and No. 18 on the overall Inc. 500 list.


MonaVie EMV Athlete Wins Silver Medal at World Games

MonaVie EMV professional wakeboarder Raimi Merritt narrowly missed winning gold at the 2009 World Games in Kaohsiung, Taiwan, as the 16-year-old finished seven-tenths of a point behind the overall winner to take home the silver medal.

"It was an amazing experience," Merritt said. "To be able to fly across the world and wakeboard on an amazing lake with all those spectators was awesome. I'm going to cherish this experience."

Merritt was one of only two female riders selected to represent the United States at the 2009 World Games, which are held every four years and showcases sports not featured at the Olympic Games.

Merritt will compete next at the Pro Wakeboard Tour in Reno, Nevada, August 14–16, 2009, and then at the WWA World Championships in Orlando, Florida, August 27–30, 2009.

Dallin A. Larsen Makes Hometown Headlines

[Rexburg Standard Journal] - June 2009 - "He means business," proclaims the Rexburg Standard Journal in a Business and Money feature noting Dallin's recent win of the Ernst & Young Entrepreneur of the Year Award. The paper from Dallin's hometown in Rexburg, Idaho, chronicles his accomplishments, as chairman, founder, and CEO of a $1.5 billion company. Dallin credits his family and small town roots for his success, saying "I'll always be grateful to my parents, who taught their 10 children roots and wings, rather than loot and things."

Read the full article.

MonaVie EMV Ignites Energy Reports Zenith International

[Zenith International] - July 7, 2009, Issue 163 - MonaVie EMV makes a big splash in the recent edition of Zenith International's Functional Drinks newsletter. MonaVie EMV is revolutionary in the functional beverage category, and will serve as a welcome point of entry to the company's signature acai nutritional beverages. "Millions of consumers will find a healthy alternative to soft drinks and overly caffeinated energy drinks," says MonaVie Founder, Chairman, and CEO Dallin A. Larsen.

MonaVie EMV Featured in Salt Lake Tribune

[Salt Lake Tribune] – June 20, 2009 – “The surging nutritional drink seller MonaVie is launching a new energy drink,” reports the Salt Lake Tribune. In an exclusive interview with MonaVie Founder, Chairman, and CEO Dallin A. Larsen, the Tribune takes an inside look at MonaVie’s success and the launch of MonaVie EMV—the newest addition in the company’s line of premier acai berry beverages. To learn more about MonaVie EMV, visit

Read the full article.

MonaVie No. 1 Story on

[] - June 2009 - MonaVie "has gotten the attention of celebs like Rachel Ray, and is saving the rainforest one acai berry at a time," says Inc. Magazine in a glowing report on The article which quickly achieved status as the no. 1 emailed story on Inc's website includes thoughts from Devin Thorpe, chief financial officer at MonaVie. Devin shares how MonaVie is taking the world by storm and changing the lives of millions in the process.

Read the entire article.

Inc. Magazine is a New York-based publication targeting entrepreneurs and small businesses, and is the administrator of the prestigious Inc. 500 list of the fastest-growing private companies in the U.S. For more information, please visit

MonaVie EMV Pushes MonaVie-Cannondale Bicyclist to First Place

MonaVie-Cannondale bicyclists Sue Butler and Benjamin Sonntag each had top-10 finishes in the span of three races recently. Butler placed first in the Mount Hood Classic in Oregon, while Sonntag placed sixth and tenth in races in Austria and Germany.

Looking for a little extra training before competing in the BC Bike Race in British Columbia, Canada, at the end of June, Butler decided to enter the Mount Hood Classic in her home state of Oregon. Drinking MonaVie EMV for the first time during an event, she turned that bit of "training" into a stage victory!

Sonntag represented MonaVie well by finishing sixth in the Alpentour Trophy, Austria's largest off-road stage race. He also placed tenth in the German Mountain Bike Marathon National Championships, overcoming a stomach bug that plagued him throughout the day.

For more information, visit

MonaVie-Cannondale Makes its Mark on Youth Festival

MonaVie-Cannondale recently participated in the Eckerd Youth Alternatives Fat Tire Festival in Hendersonville, North Carolina. Dr. David LaMond, a MonaVie distributor, and his four-year-old son, J.D., proudly represented MonaVie-Cannondale at the fundraiser for at-risk youth.

The MonaVie-Cannondale team donated a Cannondale F9 hardtail mountain bike, which was raffled off at the event. The proceeds will be used to purchase recreational equipment for the kids in the Eckerd Youth Alternatives programs.

"We are grateful to MonaVie and MonaVie-Cannondale for helping support Eckerd Youth Alternatives," LaMond said.

MonaVie Takes High-Octane Foray into the World of Sports Marketing

[The Deseret News] - May 22, 2009 - "South Jordan's MonaVie is in the fast lane," reports The Deseret News, a Salt Lake City-based newspaper. Henry Marsh, four-time Olympian and MonaVie Cofounder comments on MonaVie's partnership with Dale Coyne Racing, and sponsorship of the new Indy 500 MonaVie EMV race car. The Indy 500 sponsorship introduces the MonaVie brand and new MonaVie EMV to a new audience of health-conscious consumers.

Click here to read the entire article.

Cheryl Burke's Healthy-Life Confessions: MonaVie

[Health] - June 2009 - Cheryl Burke, two-time champion of the hit TV show Dancing with the Stars, chats with Health magazine about how she maintains her dancer's body and gets energized. The dancing starlet and fitness entrepreneur lists MonaVie among the healthy foods currently found in her fridge.

Click here to read the entire article.

MonaVie at the Indianapolis 500

MonaVie is poised to compete for the checkered flag at this year's Indianapolis 500, as Tomas Scheckter is slated to race in the No. 19 MonaVie car. In addition, MonaVie is sponsoring Will Power, who will vie for the victory wearing a MonaVie-branded helmet.

Held annually over the Memorial Day weekend and billed as "The Greatest Spectacle in Racing," the Indianapolis 500 is one of the oldest motorsport events and the largest single-day sporting event in the world.

The 2002 Indianapolis 500 Rookie of the Year, Tomas Scheckter will begin the race at pole position 26 for Dale Coyne Racing. Among his career highlights, Tomas won the 1999 Formula Opel Euroseries Championship with a record eight victories and eight poles, breaking all the winning records in the process. After stints with Formula Nissan and the Formula 3 Series, Tomas has been competing in the IRL IndyCar Series since 2002.

Will Power, who will race at the number nine pole position, started out in the Formula Ford State Series, earning the Queensland State Championship. He then made the move to the Australian Formula 3 Championship placing second overall, before moving on to the British F3 and World Series by Renault Championships. He made his IndyCar Series debut in 2008.

Watch Scheckter and Power represent MonaVie this Friday, May 22, as they participate in "Carburetion Day," the final day of practice before the race. Scheckter and the MonaVie car (No. 19) can be seen on the track from 11 a.m.–noon (EST) on VERSUS as well as

The Indianapolis 500 is on Sunday, May 24, 2009, 1 p.m. (EST) on ABC. Click here to see all drivers and pole positions.

Catching Up with MonaVie-Cannondale

The MonaVie-Cannondale team recently secured four wins in four different states. In addition to Alex Grant's victory at the Intermountain Cup in Logan, Utah, MonaVie-Cannondale riders Jeremiah Bishop, Bryan Alders, and Sue Butler turned in terrific performances. Congratulations, MonaVie-Cannondale!

Dirt, Sweat, and Gears—Fayetteville, Tennessee

The fourth of eight stops on the U.S. Mountain Bike National Calendar, the Dirt, Sweat, and Gears race is a test of "ultra endurance." MonaVie-Cannondale racer Jeremiah Bishop passed that test with flying colors, overcoming more than 110 miles and massive competition in the men's elite field. Fayetteville received seven inches of rain in the week prior to the race, and downpours began at the starting gun. Jeremiah said the course was the worst conditions he's ever raced in.

"No strategy could prepare a man for what we underwent," he said. "It was hard to ride, even downhill. It was a test of survival."

Front Range 50-Miler—Boulder, Colorado

Going into his first 50-mile mountain bike race, Bryan Alders didn't know what to expect. As it turned out, Alders had nothing to fear. He finished the race, which consisted of five laps of 10-mile loop, in three hours and three minutes for a rare mountain bike racing average of 16 mph. Alders competed at the top with two other opponents for much of the race. Halfway through the final lap he made a successful run at first place.

"I decided to give it a little gas and see what the other two riders had left," Bryan said. "I could see them start to struggle, so I kept the gas on, which was all I needed to take the win."

Cascade Chainbreaker—Bend, Oregon

Sue Butler cruised to a victory at the Cascade Chainbreaker, crossing the finish line nearly eight minutes before her closest competitor. After charging out early, Butler steadily built upon her lead over a course that featured short, power climbs, one long ascent, and a traipse along a winding dry creek bed.

"It's just a fun course," Butler said. "It's one of my favorite courses. Chainbreaker was my very first race ever in 2003 as a beginner."

The MonaVie Promise

As MonaVie continues to be a leader in scientific research on the acai berry, we are committed to educating consumers regarding: (1) the benefits of the acai berry, (2) our commitment to sustainable harvesting and preservation of the Amazon Rainforest, and (3) the importance of using MonaVie products as part of an overall strategy to improve and maintain optimal health. Furthermore, MonaVie will continue to advance its partnerships with sports teams and athletes who use MonaVie as part of their overall health regimen to deliver peak levels of antioxidants and phytonutrients.

With interest in the acai berry at an all-time high, we are committed to protecting consumers and alerting them to beware of false advertising regarding the acai berry that currently pervades the internet. Such abuses should be reported to the Better Business Bureau, which serves to protect the consumer.

MonaVie's CFO Shares Insights in an Exclusive Interview with Utah Pulse

MonaVie was recently featured by Utah Pulse, a premiere business website in the Rocky Mountain region, in a Pulse Monitor video interview.

Devin Thorpe, chief financial officer at MonaVie, shared key insights regarding the current state of the economy. He also discussed how MonaVie continues to grow both in the United States and internationally under these conditions.

According to Thorpe, MonaVie was an instant success when it first opened its doors in 2005, and "growth from there has continued in a dramatic fashion."

"[Direct selling] is an enabling and ennobling channel of distribution for those who get involved," says Thorpe. As the recession matures, Thorpe says MonaVie will be a draw for many people who are looking for ways to increase their supplemental income.

View the entire interview, or visit

MonaVie Declared Official Juice of the Boston Red Sox

[Salt Lake City, UT] - April 23, 2009 - MonaVie announces for the second year in a row its partnership with the Boston Red Sox, the 2007 World Champions, which makes MonaVie an official juice of the Major League Baseball team.

"We're proud to continue our relationship with MonaVie for a second season," says Red Sox Chief Sales and Marketing Officer Sam Kennedy. "MonaVie's commitment to growth in their category and excellence in the marketplace makes them valued partners of the Boston Red Sox."

The sponsorship agreement supports MonaVie's mission and focus on health and wellness.

"We are thrilled to be associated with the Boston Red Sox," says MonaVie Founder and President Dallin Larsen. "It is no coincidence that we are partnering with a team that clearly demonstrates a dedication to achievement and a winning attitude."

Read full press release.

MonaVie Leads with Excellence, Reports Direct Selling News

[Direct Selling News] - April 2009 - In the article, "Keeping the Dream Alive—How Great Leaders Do It," MonaVie Founder and President Dallin Larsen shares how the company is leading the industry in the face of consumer anxiety, foreclosures and global financial turmoil. MonaVie recently launched its own economic stimulus package, contributing to record-breaking company enrollment in February and March 2009. "We've become a beacon of hope and light and an example of what can be accomplished through persistence, determination and commitment," says Dallin.

Read the entire article.

MonaVie-Cannondale Creates a Buzz at Sea Otter Classic

[Monterey, Calif.] - April 27, 2009 - The MonaVie-Cannondale cycling team recently participated in the 19th Annual Sea Otter Classic, April 16–19, 2009, in Monterey, California. The four-day "Celebration of Sport" is considered the world's largest cycling festival, hosting nearly 10,000 professional and amateur athletes and 50,000 fans.

The MonaVie booth was one of the more popular attractions at the event, as MonaVie-Cannondale poured 6,480 individual shots of MonaVie Active and MonaVie Pulse with the help of some amazing MonaVie distributors and models. In addition, MonaVie-Cannondale team members fielded interviews from several cycling publications, including VeloNews, Bicycling Magazine, and Cyclingnews.

"MonaVie was the topic of conversation," said Matt Ohran, MonaVie-Cannondale team member. "We overheard people talking about MonaVie everywhere we went. It was amazing!"

MonaVie Featured in VIVmag

[VIVmag] - March/April 2009 - The acai berry business is financially good for the people of the Amazon Rainforest, reports VIVmag in the article "Acai: Berry, Berry Good." In addition, acai's popularity benefits the forest itself, saving areas from being clear-cut for cattle ranching, says Jeff Graham, contributing expert and MonaVie vice president of product management.

VIVmag is an all-digital magazine offering authentic stories to inspire and motivate women in their quest for a balanced and healthy lifestyle.

MonaVie Shares Key Economic Insights with Utah Business Magazine

[Utah Business Magazine] - March 2009 - MonaVie's Chief Operations Officer, Dell Brown, shares key insights about the direct selling industry and the economy in this recent edition of Utah Business Magazine. Brown says that direct sales provides a way for people to take control of their financial future, and Utah Business notes that 2009 looks quite optimistic for MonaVie. The magazine also reports that Maria Fiorini Ramirez, who was named the top inflation forecaster from 2001-2004 by The Wall Street Journal, says MonaVie is perfectly positioned for growth.

MonaVie Featured on Fox 29 News Philadelphia

[Fox 29 News] - March 2009 - Good Day Philadelphia asks, how do super athletes of the NFL, NHL, NBA, and the MLB get those bodies? Well, they say, it may be in the juice. MonaVie was featured on the morning news program, and was touted by Dr. Mike Cirigliano of the University of Pennsylvania, for its "tremendous antioxidant abilities." In addition, Fox said that MonaVie is used by super elite athletes, such as Lyle Overbay of the Toronto Blue Jays and Al Harris of the Green Bay Packers.

View the newscast.

The Wave Magazine Calls Acai "Superhero of the Superfruits"

[The Wave Magazine] - March 2009 - The acai berry swooped in as superhero of superfruits, in The Wave Magazine's annual Health and Beauty issue. Noting its powerful antioxidant benefits, The Wave proclaimed acai as king of the bunch. The Wave also listed MonaVie at the top of their list of favorite acai berry blends.

View full article (see page 28).

MonaVie Featured in Direct Selling News

[Direct Selling News]-February 2009-Direct Selling News featured MonaVie in its February 2009 edition, and shared keys to MonaVie's success in the article "Combining Heart with Health—MonaVie." Noting MonaVie's scientifically based products, expanding international opportunity, and commitment to the MORE Project, Direct Selling News said it is "no wonder 4-year-old MonaVie can already boast more than $1 billion in cumulative sales during its short lifetime."

To read the entire article, click here.

Antioxidant Benefits of MonaVie Touted in City Living Magazine

[Salt Lake City, UT]-February 4, 2009-City Living Magazine featured MonaVie Pulse in their February/March 2009 Beauty and Wellness issue, touting the antioxidant benefits of the acai berry and MonaVie in the article "Get a Boost from your Juice." City Living Magazine also noted the growing popularity of MonaVie among spa-goers.

To view the article, click here and navigate to page 45.

City Living Magazine is a sophisticated lifestyle publication that provides readers with cutting-edge, informative editorial as well as inventive modern design.

MonaVie Pulse Gel Making a Splash

The recent launch of MonaVie Pulse Gel is making a splash in media outlets around the world, including Business Wire, MarketWatch, Yahoo! Finance, Morningstar,, and FML eXchange, among others.

Get online today to see who's talking about MonaVie Pulse Gel-the on-the-go companion to MonaVie Pulse juice. Formulated with 19 fruits, including the superfruit açai, this delicious, hearth healthy blend delivers powerful antioxidants to nutritionally support your cardiovascular system.

View MonaVie Pulse Gel media coverage.

MonaVie Featured on CBS The Doctors

[CBS The Doctors]—January 7, 2009—The Doctors, a daytime talk show delivering up-to-the-minute information from a panel of four practicing medical professionals, featured the acai berry and MonaVie in a segment on the top 10 health trends for 2009. The acai berry ranked at No. 7 on the list, and according to the hosts: this miracle berry is made into a juice that is high in antioxidants. Audience members were ecstatic to learn that everyone would be sent home with their own bottle of MonaVie Pulse.

View the segment.

Read a synopsis of the show on The Doctors website.

MonaVie Featured in Tulsa World

[Tulsa, OK] - January 7, 2009 - Tulsa World, the second-largest independent newspaper in Oklahoma, featured MonaVie and named the acai berry as the next superfood. In the article, "Topical tropicals: Acai—a rare exotic fruit—may be our next superfood," Tulsa World noted that the superfruit acai is good for your health and loaded with antioxidants.

View full article.

Bart Gillespie Wins Utah Cyclocross Series Race

[Ogden, Utah] – October 18, 2008 – MonaVie-Cannondale bicyclist Bart Gillespie won the Men’s A division in the third race of the 2008 Utah Cyclocross Series in Ogden, Utah, on Saturday, October 18.

Gillespie is gunning for his sixth consecutive Utah Cyclocross Series championship dating back to 2003. The annual UCS consists of 10 or more races in which competitors accumulate points based on where they finish in each race.

In cyclocross racing, bicyclists must complete several laps on short courses that feature different types of terrain as well as obstacles that require riders to quickly dismount and carry their bikes. The photo shows Gillespie effortlessly bunny hopping one of these natural barriers.

Click here for overall results of the 2008 Utah Cyclocross Series race three.

MonaVie-Cannondale Four-Man Relay Finishes First in Suzuki 24 Hours of Moab

[Deseret News]—October 13, 2008—The MonaVie-Cannondale four-man relay team of Bart Gillespie, Bryan Alders, Ben Sonntag, and Alex Grant took first place in the Suzuki 24 Hours of Moab race in Moab, Utah. The squad completed the most laps overall (21 laps), covering the equivalent of just over 313 miles. Finishing third overall with 19 laps completed was another MonaVie-Cannondale crew—Matt Ohran, Shannon Boffeli,Hienrick Dieters, and Isaac Wilson.

Tinker Juarez placed second in the Suzuki 24 Hours of Moab solo division race, in a grueling competition covering 15 miles of rugged terrain. The 14th annual Suzuki 24 Hours of Moab race drew teams from all over the world, including 5,000 racers, support crews, and spectators.

Click here to read more about the Suzuki 24 Hours of Moab race.

Sue Butler of MonaVie-Cannondale Wins Star Crossed

[Redmond, WA]—September 20, 2008—MonaVie-Cannondale cyclist Sue Butler reigned victorious against Canadian opponent and champion Wendy Simms, as they went head to head in the seventh annual Redmond Star Crossed. The achievement marks the first UCI win of Butler's career.

The event which was held at the Group Health Velodrome in Redmond, Washington, September 20, has become a much anticipated season opener for the US cyclocross season, and is the first stop on the North American Cyclocross Trophy.

MonaVie-Cannondale Featured in Mountain Bike Action

[Mountain Bike Action]—August 2008—Mountain Bike Action highlights MonaVie-Cannondale members, Mitchell Peterson and Tinker Juarez, vying for a win in the 2008 Sea Otter Classic cross-country event, a 36-mile race through serpentine singletrack in Monterey, California. Mitchell Peterson takes fourth in what Mountain Bike Action calls an epic battle with "plenty of heat generated from tight races and unexpected appearances."

Click here to learn more about MonaVie-Cannondale.

MonaVie-Cannondale Wins World Solo Championship

[ALBERTA]—July 29, 2008—MonaVie-Cannondale cyclists Jason Sager, Bart Gilliespie, Bryan Alders, and Blake Harlan proved a formidable team, winning the four-person overall at the World Solo 24 Hours of Adrenalin Championships.

The event, which was held at the Canmore Nordic Centre in Canmore, Alberta, July 26-27, gathered 1,400 competitors. MonaVie-Cannondale rode 27 laps of the 10-mile course—four more than the next fastest team—in a time of 23:19:44.

Congratulations, MonaVie-Cannondale!

View full results.

MonaVie Featured on Mr. Food

[Mr. Food]—June 16, 2008—Mr. Food, a syndicated daily television news segment, ran a 90-second feature on the açai berry, calling it an "in" ingredient with an exotic flavor from the Amazon. In addition, he highlighted MonaVie, noting its rich purple color suggestive of its antioxidant properties.

Click here to view MonaVie on Mr. Food.

MonaVie, the MORE Project Featured in Beverage World

[Beverage World] – May 2008 – Beverage World ran a full-length feature on MonaVie, including the MORE Project, in its May 2008 edition.

Beverage World is a magazine that features in-depth editorials, essential news, and exclusive research on the issues, trends, people, and companies shaping the future of the beverage market.

Describing MonaVie as "premium quality and nutritious," author Jennifer Cirillo discusses MonaVie's rising popularity, the benefits of the product, and the MORE Project's initiatives.

Click here to read the full article (see page 18).

MonaVie-Cannondale Teammates Battling for No. 1

[Fayetteville, Tenn.] – May 8, 2008 – MonaVie-Cannondale cyclist Tinker Juarez won the 12-hour Dirt Sweat and Gears race in Fayetteville, Tenn., on May 3, marking his first National Endurance Calendar win of the year.

With the victory, Juarez is now tied with teammate Jason Sager for the top spot in the USA Cycling Mountain Bike National Ultra-Endurance Calendar Standings.

MonaVie-Cannondale team members Sue Butler and Mitchell Peterson spent the past week competing in three separate Mountain Bike World Cup events in Belgium, Germany, and Spain.

Read more.

Click here for full results of Dirt Sweat and Gears.

MonaVie-Cannondale Cyclists Finish Strong in Arizona

[Fountain Hills, Ariz.] – April 6, 2008 – MonaVie-Cannondale cyclist David "Tinker" Juarez placed third, while Matt Ohran picked up ninth place in the men's field at McDowell Mountain Park at the National Mountain Bike Series in Fountain Hills, Arizona.

The three-day race was marked by scorching temperatures and the threat of dehydration, as many athletes experienced cramping and other setbacks. In fact, Ohran had to climb back from 30 spots down after making an unscheduled water stop.

"It was 90 degrees, and the person feeding me wasn't there to hand me a bottle," Ohran recounted. "I had to pull over and get one from the neutral feed table and lost about 30 places; however, I ended up working myself back into it."

After the race, the entire venue listened to Ohran give an interview detailing his amazing comeback.

View full results.

MonaVie Featured in functionaldrinks Newsletter

[functionaldrinks]–March 26, 2008– MonaVie's upcoming launch in the açai berry's native Brazil was featured in Zenith International's functionaldrinks e-newsletter.

The newsletter provides subscribers with specialist news and analysis on the global functional beverage market. In its March 26, 2008, issue, functionaldrinks highlighted MonaVie under the heading, "enriched beverages."

MonaVie Founder and President Dallin Larsen was quoted in the article saying, "We feel that by opening our doors to the Brazilian market that we are coming full circle. We are pleased to be able to offer the people of Brazil the same opportunity that has been so successful in the United States."

TSG Consumer Partners Provides Substantial Growth Capital for MonaVie

[Salt Lake City, UT] – March 24, 2008 – TSG Consumer Partners, the leading provider of growth capital for branded consumer companies, has made a significant investment in MonaVie for a small, minority equity interest in the company.

TSG pioneered focused investing in high-growth, well-branded consumer companies and has an exceptional 20-year track record. With approximately $1.5 billion in capital under management, TSG has invested in well-respected brands such as Arrowhead Mills, Terra Chips, Glaceau VitaminWater, PureOlogy, Smart Balance, Smashbox Cosmetics, Meguiar's, Famous Amos, MET-Rx, and Mauna Loa Macadamia Nuts, among others.

"MonaVie just got stronger through our strategic partnership with TSG, and I'm excited because our distributors will be the beneficiaries," said Dallin Larsen, founder and president of MonaVie. "Most importantly, TSG and MonaVie share the same values of focus, integrity, and results."

Charles H. Esserman, president and chief executive officer of TSG, said that he personally embraces MonaVie's mission of providing the best products that nature and science can create as well as an opportunity that allows people to pursue their dreams. TSG is more proud of its investment in MonaVie than any other company in its history.

"Since founding TSG, I have invested in many companies that I am very proud of, which have become enormous consumer brands," said Esserman. "With so many passionate and capable people working together, MonaVie has the potential to dwarf the growth of all of the brands we have participated in building. This is a once in a lifetime opportunity for TSG, based upon the future outlook of MonaVie and its potential to help people on so many levels."

MonaVie-Cannondale Cyclist Dominates Race

[St. George, Utah] – March 1, 2008 – MonaVie-Cannondale team member, Bart Gillespie, won the opening round of Utah's 2008 Intermountain Cup, the Red Rock Desert Rampage, held in St. George, Utah, on March 1.

Gillespie, the overall winner of the 2007 series and the seventh-place finisher at the 2007 USA Cycling national cross-country championships in Mount Snow, Vermont, dominated the men's race, beating second-place finisher Cale Redpath by nearly seven minutes.

Read the full article.

American Red Cross Recognizes Dallin Larsen, MonaVie

[American Red Cross] – February 28, 2008 – In a letter addressed to MonaVie founder and president, Dallin Larsen, the American Red Cross expressed its appreciation for MonaVie's contributions to the relief effort during last fall's Southern California wildfires.

"As Southern California residents return to their homes and resume their daily lives, many have you to thank for sending them help and hope during the devastating wildfires," wrote Lauri Rhinehart, vice president of development operations for the American Red Cross. "MonaVie's compassionate support made it possible for the American Red Cross to respond immediately and effectively to the victims of this disaster."

In response to what was the largest disaster evacuation in California history, the Red Cross required 5,300 disaster workers to open 40 shelters, serve nearly 1.5 million meals and snacks, and staff 90 Emergency Response Vehicles.

At MonaVie's October 2007 Anaheim Regional Meeting, all donations to the MORE Project went directly to the Red Cross to aid those affected by the devastating wildfires in Southern California. Thanks to the generosity of its distributors, MonaVie was able to do its part to provide respite to the families affected by the catastrophe.

MFR's Economic Forecast 3rd Most Accurate in 2007 Survey

[The Wall Street Journal] – February 7, 2008 – Maria Fiorini Ramirez (MFR Inc.) was judged to have the third most accurate economic forecast out of 60 participants in The Wall Street Journal's 2007 survey process.

Maria Fiorini Ramirez has been a member of MonaVie's Board of Directors since January 2007.

Forecasters were ranked on four criteria—their estimates of quarterly gross-domestic-product growth for 2007, their inflation and unemployment estimates for November 2007, and their year-end forecast for the federal-funds rate. They submitted those estimates to The Wall Street Journal in December 2006.

Read the full article.

Brian Deegan Displays MonaVie Active on MTV Cribs

[MTV Cribs] – February 5, 2008 – On February 5, 2008, freestyle motocross pro Brian Deegan was featured on MTV Cribs.

Deegan welcomed the world into his kitchen and gave us a glimpse of how he stays healthy. With a refrigerator shelf stocked with bottles of MonaVie Active, Deegan proudly proclaimed, "We get down with MonaVie."

MonaVie Touted on Rachael Ray

[Rachael Ray] – January 11, 2008 – On January 11, 2008, MonaVie made its daytime television debut on Rachael Ray.

During a segment of the show entitled, "the dish," guest Lara Spencer extolled the health benefits of MonaVie, calling the juice, "probably the healthiest drink you can get." Sitting at a table displaying two bottles of MonaVie Original juice, Ray and Spencer shared a toast to MonaVie and tasted it for themselves. A graphic boasted MonaVie as the show's "favorite superdrink."

For more information, visit

Scroll down and click on the photo of MonaVie in the green box labeled "Image Gallery."

Direct Selling News Features MonaVie, MORE Project in "Industry with Heart"

[Direct Selling News] – January 2008 – The "Industry with Heart" section of the January 2008 edition of Direct Selling News contains a full-length feature on MonaVie's MORE Project.

The article details the MORE Project's various undertakings, including Father's House, a safe home for young men that offers schooling and teaches them trades to develop their employable skills; the Richard Laverdure School, which helps young single mothers learn to read and write English and Portuguese and develop their trades; and the MORE Project's transformation of 10 homes into safe havens for Brazil's youngest impoverished residents.

"Making a difference in the densely populated slums of Rio is a daunting task," Direct Selling News reporter, Sarah Paulk writes, "but one the MORE Project is successfully tackling, one person at a time."

MonaVie Set for January 2008 Pre-Launch in Brazil

On November 30, 2007, we officially announced that MonaVie is set to pre-launch in Brazil in January of 2008. For the first time ever, the MonaVie business opportunity will be available to the people of Brazil and to the country from which MonaVie obtains its crown jewel—the açai berry. Click here to read the full press release.

Jonathan Papelbon

Thanks MonaVie following Baseball's Sweetest Victory

[Boston, MA] – November 2007 – Greetings, MonaVie! 2007 was another great year for me and baseball. Although it's an incredibly busy time, I wanted to personally say thank you for providing me with MonaVie this year.

As a closing pitcher in baseball, I'm always looking to gain a competitive advantage throughout the grueling, eight-month-long baseball season. And I can definitely say that I've noticed the benefits my body receives from MonaVie. In fact, many of my teammates have also made MonaVie a part of their daily regimen, and I think the results speak for themselves.

As I've stated in the past, whether it's the product or the business opportunity, MonaVie is a home run...and it's the only home run I'll allow.

Keep delivering the juice, and I'll do my best to keep delivering baseball titles to Beantown!

—Jonathan Papelbon

Direct Selling News Features MonaVie, Sumner Redstone in "News In Brief"

[Direct Selling News] – October 2007 – The "News In Brief" section (p. 38) of the October 2007 edition of Direct Selling News leads with a four paragraph feature titled "Media Mogul Sumner Redstone Discovers New Star—MonaVie." On Sumner Redstone, Dallin Larsen, MonaVie founder and president, is quoted saying, "Sumner Redstone has great taste when it comes to success. We're honored to have him as a champion of MonaVie's premier açai blend."

Gwinnett Daily Post Highlights Açai Berry and MonaVie

[Atlanta, GA] – October 21, 2007 – Mentions of MonaVie and quotes from Jeff Graham, managing director of product development, dominate this açai-focused article published by the Gwinnett Daily Post.

Read the good news!

Team MonaVie/Cannondale Dominates 24 Hours of Moab Endurance Race

[Moab, UT] – October 13, 2007 – More than 1,000 cyclists pushed their legs, bikes, and minds to the limits as they rode through the night, seeking to be the team, or individual, completing the most laps and the most miles in the 24 Hours of Moab endurance race.

The MonaVie/Cannondale pro team finished in first place and was the only group to complete 20 laps on the 14.91 mile course that included 1,360 feet of vertical climbing on each lap with 7.85 miles of uphill pedaling. Another Utah-based, MonaVie/Cannondale-sponsored team (the "veteran" team) finished third overall with 19 laps. Finally, a third MonaVie racing team—the "Just for Fun" team—consisting of Corporate's own Dell Brown, David Racz, and Elena Hall, also put in an impressive performance.

Related links

Deseret News article

MonaVie/Cannondale team pics

24 hours of Moab

Reuters Highlights Açai Berry and MonaVie

[Toronto] – September 24, 2007 – Reuters, one of the most respected news services providing reports from around the world to newspapers and broadcasters, recently featured the açai berry and MonaVie in one of its Lifestyle articles.

Click here to view the full article on

Elements Living Magazine Exclaims: "Found! Nature's Perfect Food: Açai"

[Elements Living magazine] — September 11, 2007 — The article begins: "Move over seaweed! There is a new superfood to contend with," and goes on to overview the nutritional properties of the açai berry. The article also features MonaVie brand products. Elements Living magazine is an online magazine focusing on health, fitness, and lifestyle. Click here to view the article.

Fortune Magazine Features MonaVie and Sumner Redstone

[New York] – September 4, 2007 – The amazing health benefits of MonaVie and açai are making headlines again! Fortune, the nation’s premier business magazine, features MonaVie in its September issue that hit newsstands Monday, August 27, 2007. Writer Tim Arango interviews Viacom CEO Sumner Redstone, who believes MonaVie’s powerful blend is his key to a long and healthy life. Click here to read the full story.

MonaVie in the Good Life

[Neptune, NJ] – August 28, 2007 – Good Life magazine is a high-end publication that caters to the well-to-do on the Jersey Shore. Every issue, Good Life features its A-List of must-have products. MonaVie is pleased to have been chosen for this publication.

Click here to view MonaVie featured in the A-List.

Success from Home Magazine

[Success from Home] – July 2007 – The July issue of Success from Home magazine is an exclusive look at MonaVie and was available on newsstands nationwide, including all Borders and Barnes & Nobles bookstores. This independently created magazine is completely dedicated to telling the MonaVie story and includes The Power of You DVD, as well as articles on the açai berry and features on many of MonaVie's top-producing distributors. It's a must-have tool for every MonaVie distributor.

Jonathan Papelbon Joins MonaVie Distributor Network

[Salt Lake City, UT] – May 2007 – MonaVie recently hit a home run when Jonathan Papelbon, closing pitcher for a professional baseball team, joined its independent distributor network.

"As a professional athlete, I get calls and offers for lots of things," said Papelbon. "I only do those that I believe in, and I believe in MonaVie. I was introduced to the product by my friends Nick Francona and Matt DuBeck, and as soon as I tried it and learned of its nutritional benefits, I was a fan.

"Knowing that my arm is my livelihood, I take measures to ensure that it stays healthy. I see trainers every day. I do strength and conditioning exercises every day. And I take MonaVie every day," he said. "Whether it's during the off-season, spring training, or the regular season, I'm constantly pushing my body to the limit to get the most from my workouts. MonaVie enables me to give the most to my team at game time."

"Jonathan Papelbon is an amazing pitcher and athlete, and we're excited that he's joined our team of distributors," said Dallin Larsen, MonaVie founder and president.

Maria Ramirez Joins MonaVie's Board of Directors

[Salt Lake City, UT] – January 2007 – MonaVie is honored to have Maria Ramirez as the newest member of its Board of Directors. She is widely known for her accurate appraisals of U.S. and international economic conditions, central bank policy, political trends, and the effects of these influences on global financial markets. Maria has been recognized by The Wall Street Journal as the world's foremost financial forecaster.

"I'm pleased to accept an invitation to serve on the Board of Directors for MonaVie. I look forward to making a contribution to the success and growth of this great company over the coming years."

—Maria Ramirez

Açai Study Ranks 2nd among "Top 10 Medical Studies of 2006"

[NPIcenter] — January 16, 2007 — After a review of more than 300 research reports on berries in 2006, The Berry Doctor ranked a study on the açai berry in its freeze-dried form (the same form used in MonaVie brand products) 2nd among the Top 10 Medical Studies of 2006. The study, conducted by Drs. Schauss (recipient of the Linus Pauling Lecture Award), Wu (leading antioxidant specialist at the USDA), Prior (inventor of the ORAC assay), et al., is titled "Antioxidant capacity and other bioactivities of the freeze-dried Amazonian palm berry, Euterpe oleraceae mart. (açai)" and was published in the Journal of Agricultural and Food Chemistry (J Agric Food Chem. 2006 Nov 1;54(22):8604-10).

Here's an excerpt from the article: "açai fruit from the South American tropics has the strongest antioxidant properties yet observed and has high promise for entering first-world markets as a functional food ingredient...." Click here to view this article and the Top 10 Medical Studies of 2006.

Direct Selling News Magazine

[Direct Selling News] – November 2006 – Direct Selling News profiles MonaVie's success with the açai superfood from Brazil in its article, "Success with a Superfood: How Brazil's Açai Berry Put MonaVie on the Map."

Your Business at Home Magazine

[Your Business at Home] – November 2006 – MonaVie was featured in the November 2006 edition of Your Business at Home magazine. With striking photography, insightful writing, and national newsstand visibility, this third-party validation of MonaVie's unique products and business opportunity offers the perfect vehicle to reach out to prospects.

* When referencing In the News press articles, please use and/or link to full article text.

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