Jul 1, 2009

Executive Blog

August 17, 2009
"If you want to know which companies are going to change the world, look at the Inc. 500. These are the most dynamic, fast-growth companies in the nation, the ones finding innovative solutions to problems, creating smart systems, and inventing products we soon discover we can't live without."
—Jane Berentson, Editor, Inc. Magazine

Dear MonaVie,

With the current national recognition from Inc. 500/5000, I don't believe there has ever been a direct selling company in this industry's 100-year history who has had better exposure, and whose distributors have been given a greater opportunity to expand their businesses than what we've just received through this Inc 500 ranking. We are a company that is changing the world, one bottle and one relationship at a time, and we're just getting started!

After only four short years, to be recognized as No. 1 in our category of Food & Beverage, No. 3 in total revenue during 2008, and No. 18 overall is huge news for MonaVie and for you. Just think, with the hundreds of thousands of companies that have been launched since 2005, only two companies—an electronics company and a real estate company—generated more revenue than MonaVie in 2008. Now that's EXCEPTIONAL! And we credit you—the greatest distributors in the history of direct selling—for this company's success. Thank you for being exceptional in the way you conduct your MonaVie business.

To give you a glimpse into the impact of the Inc. 500/5000, many of the most significant and successful brands in American business history have made their debut on the Inc. 500/5000 list. When Microsoft first hit the list in 1984, they placed at No. 80. In 2008, they created $60 billion in revenue. Gap stores debuted on the list in 1996 with a ranking of 469. Today, what began as one retail store in urban San Francisco sets the standard for relaxed, American-style clothing throughout the world.

My best advice to you is to get the word out to everyone you know about our Inc. 500 ranking. Send people to www.monaviemediacenter.com so they can see more clearly why they should join with us as we continue from success to significance.

The September issue of Inc. magazine is now available on newsstands and in bookstores. We'll also be creating a custom reprint edition of the piece (which includes the Inc. magazine cover; the article on MonaVie; our official ranking; and a personal letter from me, inviting your prospects to join us on this amazing journey) for you to use in building your business. Stay tuned to the monaviemediacenter.com website for more details on availability.

This is Dallin Larsen—founder, chairman and CEO of MonaVie—and I want you to know that I'm all in! Are you all in? I believe that MonaVie is destined to become a $20 billion company in the next 20 years. I believe that MonaVie's commitment to preserving the rainforest has—and will continue to have—a profound effect upon the environment for generations to come. I believe that reaching out to the children and families of Brazil, through our MORE Project, will change and save lives. I believe that MonaVie is a company for our time, a company for all time, and a company that can—and will—change the world. Thank you for joining and, more importantly, growing with us on this wonderful journey!

From Success to Significance,

Dallin A. Larsen
Founder, Chairman, and CEO

July 20, 2009

Dear MonaVie,

Forty years ago today, astronauts from America landed on the moon. It was an accomplishment hailed around the world and a breakthrough that many suggest has yet to be matched. I was only 10 years old at the time, but I can still remember watching it all unfold on our old black and white television in Rexburg, Idaho. Can you imagine the vision and leadership that went into that great adventure, as well as the planning and attention to detail? Every possible scenario had to be well thought out and rehearsed over and over.

My message to you today is that like the astronauts did 40 years ago, exercise great vision and leadership. Be willing to step outside of your comfort zone. Only in doing so will the greatest discoveries of your life ever come to fruition. I challenge you to be brave, courageous, and bold. And although you won't be landing on the moon, by building to Triple Crowne in MonaVie, you too can venture into outer space. Wow, what a company! MonaVie—a company that takes you in, around, and out of this world.

Today, I salute the astronauts that taught us once again that with vision and leadership, all things are possible to those who simply believe!

On to 20 billion!

July 7, 2009

I've been a golfer (hacker) for almost 40 years and have never hit a hole-in-one. I'm golfing with Frank Soucinek over the 4th of July weekend, and he calmly steps up to the tee with his trusty 7 iron and knocks in a hole-in-one (his ninth ever and his second one in the last 16 days)! Where's the justice in that? Are you kidding me! Forty years of playing and ZERO holes-in-one for me. Here's the reason: I think Frank has put in his 10,000 hours on the golf course and I haven't. Plus, he has a bit more God-given talent than I do. ? The message? Keep putting in the time until you reach and surpass 10,000 hours in your MonaVie business, and you'll be achieving things even greater than a hole-in-one! You'll be creating freedom for yourself and your family. On Independence Day, I was reminded again that every day is Independence Day for those of us building MonaVie. We've declared our Independence. We're putting in the 10,000 hours so that we can realize the great freedom of being able to spend our time however we want. Keep believing my friends!

In a few days, we're going to officially launch MonaVie in Mexico. I am so excited about this event. I'll attempt to send a quick video from Mexico, and you can watch the Grand Opening live at www.monavieonthemove.com or by going to www.monavietv.com.

Hey, have you seen the new MonaVie EMV website? Go to www.monavie-emv.com. It is very cool!

Have a great day, and Frank, call me when you get your 10th hole-in-one!

July 1, 2009

Welcome to my blog, MonaVie family! I'll attempt to put short messages up here every week at least, to let you know what's happening in our world. Today my daughter, Maddie, turns 19 so I'm headed out to get her a birthday cake! She's such an awesome young lady. She went down to Brazil earlier this year for 6 weeks, something I'm hoping your kids can do in the near future. It's been life changing for her. Maddie, I love you!!!

We're heading to Nantucket tomorrow for the day, to spend some time on the Yacht trip with Brig and Lita and Steve and Gina. One of the perks in MonaVie is that when you reach Imperial, we'll take you on an exclusive yacht trip. They decided to sail the Northeast, but you can go to Monaco or the Caribbean, or work with Alec Clark, our Recognition expert at MonaVie, and chart your own course for your yacht trip!

Emv is amazing isn't it! Wow, sales are exploding. We're building up the inventory to meet your need.

Stay tuned to www.monavieonthemove.com to see all that's new each day in MonaVie. Be watching for the announcement regarding social networks and how we're now allowing you to grab videos and photos to post on your own websites. Cool stuff.

Finally, I want to reach out to our neighbors to the north and wish you all a happy Canada Day today, and thank you for your diligence in sharing MonaVie.

Okay, love you guys. Keep growing, and we'll see you at a Ruby Fly-In, Diamond Destination, Black Diamond Celebration, and on your yacht trip over the coming months and years!

Be Exceptional!