Jul 12, 2010
Randy Larsen: A Heart for Asia
Click here to watch Randy Larsen's presentation at Convention.
Click here to watch all the Convention presentations.
Thirty years ago, Randy Larsen never left Japan.
Admittedly, in his two years in Japan as a young man, Randy fell deeply in love with the food, people, language, and culture in Asia. So much so that he can no longer stay away from the place that captured his heart.
At the International "Vision" Convention, MonaVie was thrilled to announce Randy as president of Asia Pacific.
In this expanded role, Randy will oversee business operations in this region that is made up of MonaVie markets in Japan, Korea, Hong Kong, Malaysia, Singapore, Australia, New Zealand, and soon Taiwan. He will also play a part in strengthening each market, expanding MonaVie's presence in the area, and working with a growing distributor force. Randy will also retain his role as founder and vice chairman of MonaVie.
"I am not done in Asia," Randy said. "My heart is telling me that I need to go over there. I don't know why, but that is what my heart is telling me. The reason why will become very apparent at some point in the future. All I know is that I believe it is the right thing for me and I believe it is the right thing for MonaVie."
High Expectations for Asia Pacific Region
At Convention, Randy said the next wave of MonaVie's momentum will come from the Asia Pacific region. To do so, Randy said MonaVie must build a solid bedrock internationally by putting distributors first, strengthening local leadership, including our country managers, and helping distributors believe in the culture and vision of MonaVie.
Among MonaVie's three founders, Randy has remained the most anonymous. Silently working in the background, Randy has successfully established and improved many of MonaVie's core business functions and was the company's original chief operating officer (COO). A successful entrepreneur, Randy has been actively involved in the development of nutritional products for more than 25 years and has been involved in the direct selling industry for more than 16 years.
Out of all the tasks Randy has accomplished at MonaVie, he is most proud about the time he has spent in the remote regions of the Amazon to negotiate and secure the first acai deal, which was done in Japanese, and to make sure MonaVie continues to play a significant role in protecting and preserving the Amazon Rainforest. MonaVie's sustainable harvesting initiative is not only saving the rainforest, but also the lives of people living up and down the Amazon River.
"We have spent US$60 million on fruit, which has changed the whole region," Randy said. "With acai hundreds of families have employment and thousands of acres of trees are being planted and not cut down, because now there is a financial incentive for people to harvest fruit. To see the changes that we are making in these communities is a story that not a whole lot of people know about."
Focused on the Distributors
Making a positive difference in the world is what drives Randy every day, and he hopes his efforts in the Asia Pacific region create a greater sense of unity among distributors worldwide. The only thing Randy is nervous about is a possible wardrobe change. Randy admits that he is more casual than the formal business attire that people in the Asia Pacific region expect from business leaders. At MonaVie's World Headquarters, Randy displays a calm and collected demeanor while walking around in jeans, slip-on shoes or boots, and a sport coat.
"Maybe we can warn our distributors in this region that they are not going to see me in a suit and tie every day," Randy said with a chuckle.
However he dresses, Randy's fresh line of thinking and distributor-first attitude is definitely what this company needs to propel the MonaVie opportunity in the Asia Pacific region.