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May 14, 2012

Keynote Speaker Alexa von Tobel—2012 MonaVie 2.0 Right Here. Right Now. Convention of the Americas

Alexa von Tobel is the founder and CEO of, the leading personal finance and lifestyle website for women. Alexa developed the idea for LearnVest in 2006, during her senior year at Harvard College, when she realized she and most of her peers had never had any formal education on how to effectively manage their finances. Thus, the LearnVest mission was born—to make trusted personal financial information accessible to millions of women across the country.

Originally from Florida, Alexa received an A.B. in Psychology at Harvard College. Upon graduation, she worked as a trader at Morgan Stanley on their Proprietary Trading Desk before leaving to be the Head of Business Development at, a venture backed start-up in NYC. She enrolled in Harvard Business School in the fall of 2008 only to take a leave of absence shortly after to launch LearnVest.

Alexa has been widely quoted as a personal finance expert and entrepreneur in top tier business and consumer publications including The New York Times, The Wall Street Journal, BusinessWeek, Shape, Fast Company, Marie Claire, InStyle, The Huffington Post, Mashable, TechCrunch, VentureBeat, and many more. In addition, Alexa has appeared on several major local and national television shows and networks including The Today Show, CNN, The Rachael Ray Show, Anderson, The Nate Berkus Show, Fox Business News, ABC News, Bloomberg News, and The Gayle King Show among many others.

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