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Mar 18, 2013

Direct Selling Industry Growing, Perceptions Progressing, Says Recent UC Berkeley Report

A report issued by the University of California, Berkeley shows that direct sellers who operate their businesses on a full-time basis are on the rise and that the perception of the Direct Sales industry has progressed exponentially due to people's desires for increased freedom through self-employment, according to an article published by the Direct Selling Association.

In the article, "Industry Research Reveals Increase in the Number of Full-Time Direct Sellers", it's revealed that a recent Gallup poll found that 55 percent of the U.S. population would opt for self-employment over traditional employment. Factors such as flexibility, a stable source of income in today's job market, as well as the opportunity to work in a culture of mentoring that welcomes people of all backgrounds are leading more and more people to our industry.

As one source in the article states, "When people start choosing direct sales as their career—one where you have mentoring at your fingertips, where you are your own boss, you set your own time schedule and your success is all yours—the direct sales profession will grow in a way that will make other 'growth industries' pale by comparison."

Click here to read the full article.

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