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Mar 21, 2012

Dallin Larsen Announces Key Change for North America

MonaVie Founder, Chairman, and CEO Dallin A. Larsen announced new roles for corporate executives Randy Schroeder and Jeff Graham in a special conference call to North America distributors Tuesday, March 20, 2012. 

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Randy Schroeder, who has been serving as MonaVie President of Europe, has accepted the additional responsibility of leading the North America market as the new MonaVie President of North America and Europe. “Randy is a seasoned and strategic executive with the unique perspective of having been on both sides of our industry,” says Dallin. “He has the perfect skill set and track record to lead these key MonaVie markets into the next phase of the company’s strategic growth. His recognized leadership and credibility will be extremely vital as we continue to expand the MonaVie brand worldwide.”

About Randy Schroeder

Schroeder is a 23-year veteran of the direct sales industry, having successfully worked as both a distributor and a corporate executive since 1989. Recognized as one of direct sales’ top leaders, Schroeder has built successful international organizations with some of the industry’s top companies. After becoming a MonaVie distributor in 2008, Schroeder achieved the rank of Black Diamond in less than one year. In 2009, at the invitation of MonaVie Founder, Chairman, and CEO Dallin A. Larsen, Schroeder joined the corporate team and became an International Distributor Ambassador, utilizing his experience and skills to help distributors around the world build their businesses. In June 2011, he was named president of the company’s Europe and Middle East markets, and in the nine months since, those markets have experienced a 180% increase in sales.

Jeff Graham, who has been serving as MonaVie President of North America, will now focus his efforts on driving global product strategy, and has accepted a new position as Executive Vice President of Global Product Strategy. “Jeff has been with us from the beginning and he’s a loyal and trusted member of this team.  He is passionate about creating and marketing unique, cutting-edge nutritional products, and we are fortunate to have someone with his talents and commitment to help guide the next phase of our company’s strategic product development,” said Dallin.

About Jeff Graham

Considered to be an expert on the sourcing, harvesting, and processing of the acai berry and other superfruits, Jeff is an integral part of the MonaVie team and has been instrumental in the formulation of MonaVie products. He has also had long-term responsibility for overseeing MonaVie’s product management process, quality and regulatory controls, and technical services. With more than 20 years’ industry experience, Jeff has established himself as an expert in formulating market-leading, science-based nutritional products, and as a trusted voice of authority among distributors.

Click here to watch a video of this important announcement from Dallin, Randy, and Jeff, and to find out what Randy Schroeder says will be unique about the upcoming Convention of the Americas in St. Louis, May 17–19, 2012.

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