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Aug 8, 2013

92% of Americans Are Unable to Define and Properly Identify Antioxidants

“Antioxidant” is a healthy living buzzword that we hear almost every day. Top nutritionists, trainers, and health professionals emphasize the importance of antioxidants in maintaining overall health, yet most Americans are still unclear about this life-saving molecule. A new survey for MonaVie by Wakefield Research reveals that a whopping 92 percent of respondents could not give an accurate description when asked what an antioxidant is.

View the survey results in this recent press release.

Compounding that result, 91 percent could not recognize one or more sources of foods rich in antioxidants, even though 75 percent of Americans say they actively try to eat foods full of these nutritional molecules. Overall, the survey exposed Americans as misinformed and confused about this vital diet need.

So what are antioxidants and why are they important? Antioxidants are molecules that neutralize free radicals, different molecules which can damage living cells. Free radicals result from oxidation, a natural process which occurs when we digest food, exercise, or simply breathe in and out. Living in environments with pollution, radiation, cigarette smoke and herbicides also increases free radical production. The more free radicals in the body, the more opportunity there is for illness and premature aging to occur. Antioxidants neutralize free radicals in the body, thus keeping the body in a healthier, more balanced state.

“Research links over 100 diseases to a high free radical and a low antioxidant count, yet people don’t know that they can take a proactive stance against this risk,” states Mark Macdonald, author of the New York Times bestselling book, Body Confidence, and MonaVie spokesperson.

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