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Nov 2, 2008

Grand Opening of MonaVie Brazil - Historic Milestone in Direct Selling

With more than 1,500 people in attendance, WTC Golden Hall in Sao Paulo, Brazil, has never seen an event quite like MonaVie's grand opening of Brazil. Upon entering the room, distributors and guests received a unique Grand Opening pin and were greeted with breathtaking sights—four giant screens, ubiquitous lighting, and two brand-new, beautiful black Mercedes! After viewing An Extraordinary Process (DVD), Mauricio Patrocinio, general operations director, and Eduardo Frayha, director of distributor relations, welcomed the audience and invited them to stand for an emotional performance of the Brazilian National Anthem.

View the photo gallery.
View the ribbon cutting ceremony.


Those who were not familiar with acai and its unique benefits were enlightened by Dr. Alex Schauss. His informational and insightful presentation was one of the most applauded of the day.

Jim Marks, director of online marketing, talked about MonaVie Mall and the importance of "wearing" the brand. Jim announced that MonaVie Mall will soon launch in Brazil and that more information is forthcoming.

Representatives from the Chico Mendes Institute, including Environment Analyst Lucia Lopes and the Cajari River Extractivist Reserve Manager Francisco Edemburgo, also attended the Grand Opening. They spoke about the partnership MonaVie has entered into with the Brazilian government regarding the RESEX (Extractivist Reserves) areas, specifically the Cajari RESEX. Cajari River Extractivist Reserve has a total of 1,239,903.3942 acres (501,771.1014 hectares) and a population of approximately 3,900. The project will utilize the region for the sustainable harvesting of acai, thus preserving the area's environment which is under government protection. MonaVie will buy acai from local producers bringing economic opportunities to the area.

EarthFruits Director Fernanda Stefani told the story of acai in an entertaining and interesting way. She portrayed Euterpe oleracea (the scientific name of acai) as a little girl living in the forest, who, little by little, finds out about the fruit's peculiar attributes. Fernanda also spoke about the transportation and processing of acai.

Doug Allen, vice president of international development, spoke about the excellent growth of international sales and showed some pictures of the new MonaVie Brazil and Japan offices, which are scheduled to open in 2009.

Varlin Law, vice president of international sales, shared some important events from his life that illustrated the power of believing. He also spoke on the importance of having vision in this business.


Following Varlin, Eduardo took the stage once again to announce some great tools that are available to distributors in Brazil.

  • Pre-Paid Starter Kits. Having the Pre-Paid Starter Kit in hand makes it a lot easier to do business. Each kit has a specific code that is entered in the new distributor's Virtual Office when he or she places the first order. The Pre-Paid Starter Kit costs R$70 and is available exclusively in packages of five.
  • This new Portuguese MonaVie site contains updated information, recognition (title advancements, successful leaders), videos, photos, and much more! Check it out today by visiting
  • Bottle Folders. Besides containing important information about the product and the manufacturing process, this tool creates interest and showcases the strength of the brand.
    Package of 10 = R$5
    Package of 40 = R$15
  • An Extraordinary Process DVD. Dynamic and informative, this image-rich DVD is now available in Portuguese. Buy yours now!
    Unit price = R$5
    Package of 10 = R$35


In addition to Eduardo's announcements, Mauricio revealed a sensational opportunity called Brazil Momentum, which will take distributors to the Amazon Rainforest.

To become eligible to participate in Brazil Momentum, distributors must accumulate points. Distributors can earn points in any of the following ways:

  • Every 100 PV = 1 point
  • AutoShip order = 2 points
  • Regular order placed by Monday = 2 points
  • Each personal sponsorship with a minimum of 100 PV = 1 point
  • Each new personally sponsored Star = 5 points

The five highest scoring distributors automatically win a trip to the Amazon. Plus, there will be a drawing for five additional winners. This promotion will run from October 4, 2008 to February 27, 2009. This is your opportunity to visit one of the most extraordinary regions in the world. Begin building your Brazil business today!


One of the most emotional moments of the event happened during the MORE Project presentation. Sergio Ponce, MORE Project Director in Brazil, started things off by outlining the ways MonaVie and the MORE Project have changed the lives of hundreds of people in Niteroi, Rio de Janeiro. Sergio's speech was followed by a children's dance recital, displaying the kids' incredible talents. Finally, a girls' choir treated the audience to a beautiful song.


The Grand Opening of MonaVie Brazil had no shortage of recognition. All Bronze, Silver, and Gold distributors in Brazil were recognized onstage as pioneers of MonaVie Brazil. They each received a pin and an exclusive certificate as well as big hugs from the corporate executives.

Ruby, Emerald, and Diamond distributors had their pins personally placed on them with enthusiastic applause from the audience. MonaVie Brazil already has four Ruby, two Emerald, and two Diamond distributors!


Antonio Brasileiro

Marcelo Serakides and Luiz Henrique Soares


Philipe and Flavia Hoory
Valmir Oliveira


Luciana Carla Tafarello
Regina Sabanae
Rogerio M. Faria
Danilo Fonseca

Top Star Makers were also recognized and received trophies for the great work they've done.

1st Place
Marcelo Serakides and Luiz Henrique Soares

2nd Place
Humberto and Regia Duran
Valmir Oliveira
Weberson Luis Raymundo

3rd Place
Antonio and Shirley Brasileiro
Leandro and Gabriel Kenski
Regina Sabanae

The distributors who are featured in the lastest edition of Success From Home magazine received a 500-pack of the the magazine's international supplement. At the time of the magazine's publication, the following distributors had the largest volume:

  • Marcelo Serakides and Luiz Henrique Soares
  • Philipe and Flavia Hoory
  • Jeremias Rodrigues

Also recognized at the Grand Opening were some of MonaVie's most successful distributors. Among them were Executive Premier rank distributors Brig Hart, Scott Olsen, Angel Matos, and Frank Soucinek. They each talked about their great experiences with MonaVie and encouraged those in attendance to pursue their dreams.


"MonaVie couples sustainable development with ethical citizenship-an essential combination for success in Brazil."
Dr. Lair Ribeiro, cardiologist, international speaker, author of more than 100 scientific works and 29 books, and MonaVie distributor

"It was a fantastic event. The presentation was really powerful. We will reach the stars with this company."
Marcelo Serakides, Diamond Executive

"It was very important to hear people's life stories as well as to get to know some of the executives, such as Varlin Law. They gave us even more confidence because we feel we have the right people leading this company. Their values are consistent with the message that MonaVie brings."
Antonio Brasileiro, Diamond Executive

"The Grand Opening in Brazil was fantastic. The audience was excited to learn the vision of where ManaVie wants to go in Brazil. We received the gift of acai from Brazil three years ago; now, it is time to give this great opportunity to Brazil."
Scott Olsen, Black Diamond Executive

"It was exciting. Personally, I was touched by the choir from the MORE Project."
Philipe Hoory, Emerald Executive

"The event was very well-balanced with emotion and recognition. The feedback I have received about the company leadership is extremely positive. The Grand Opening will be remembered as a great part of our history."
Valmir Oliveira, Emerald Executive

"It was much better than we imagined, and the best part is this is only the beginning. MonaVie for life!"
Danilo Fonseca, Ruby Executive

View the photo gallery.
View the ribbon cutting ceremony.

Nov 2, 2008

Corporate-Sponsored City Meeting in Toronto, Canada

Varlin Law, vice president of international sales, and Jeff Graham, vice president of product management, will be joined by top distributor leaders at the corporate-sponsored City Meeting in Toronto, Canada, Monday, November 24, 2008, from 7:30-10 p.m.

Admission is CAD$10, and parking is CAD$8. Registration will be onsite only.

Varlin was named MonaVie's vice president of international sales in December 2006 after serving as president of another successful direct selling company. He is a captivating speaker who is passionate about MonaVie.

Jeff was named MonaVie's vice president of product management in March 2008. Considered by many to be an expert on the sourcing, harvesting, processing, and formulating of the acai berry, Jeff is an integral part of the MonaVie team. He was instrumental in the formulation of the MonaVie juices and gels, and oversees MonaVie's product management process, quality and regulatory controls, and technical services. Jeff is a skilled presenter with a knack for explaining complex, technical issues in layman's terms.

Venue Information
Renaissance Toronto Airport Hotel
801 Dixon Road
Toronto, Ontario, Canada M9W 1J5
Telephone: (416) 675-6100
Fax: (416) 675-4022

Nov 2, 2008

Compliance Update: Advertising and Unauthorized Claims Policies

MonaVie continues to achieve success selling its exceptional products and introducing people to this phenomenal opportunity. We appreciate all you do to make this success possible through the proper operation of your MonaVie business.

As you strive to conduct business in an exceptional manner, it is imperative that you—and those in your organization—are prudent when dealing with various forms of advertising and media. We all understand the importance of maintaining a level playing field; however, many distributors, perhaps unwittingly, have engaged in methods of advertising that are in violation of MonaVie's policies. Such actions put our business and yours at an unnecessary risk.

As a reminder of this policy:

Advertising in magazines, on the radio, on television, and in other forms of mass media is strictly prohibited. Additionally, any product advertisement that is not fully compliant (i.e., advertisements that make disease claims among other improper statements) is prohibited.

For further clarification, please reference the Statement of Policies and Procedures.

Once again, we appreciate all that you do to make this company a success. Thank you for your hard work and dedication.

Nov 1, 2008

Lifestyles November 2008 - Scott and Sue Olsen

Lifestyles November 2008 - Scott and Sue Olsen


Oct 20, 2008

Bart Gillespie Wins Utah Cyclocross Series Race

[Ogden, Utah] – October 18, 2008 – MonaVie-Cannondale bicyclist Bart Gillespie won the Men’s A division in the third race of the 2008 Utah Cyclocross Series in Ogden, Utah, on Saturday, October 18.

Gillespie is gunning for his sixth consecutive Utah Cyclocross Series championship dating back to 2003. The annual UCS consists of 10 or more races in which competitors accumulate points based on where they finish in each race.

In cyclocross racing, bicyclists must complete several laps on short courses that feature different types of terrain as well as obstacles that require riders to quickly dismount and carry their bikes. The photo shows Gillespie effortlessly bunny hopping one of these natural barriers.

Click here for overall results of the 2008 Utah Cyclocross Series race three.

Oct 20, 2008

MonaVie's Newest Blue Diamonds—Lance and Tracey Smith

Congratulations to Lance and Tracey Smith from Escondido, California, on achieving the rank of Blue Diamond Executive. Here's what they had to say on reaching this impressive milestone.

"When a long-time friend shared the MonaVie opportunity with us, we were amazed. The product is incredible, and the compensation plan is something we didn't think was possible in this industry. We've been fired up ever since because we know that we were meant to do this business.

"MonaVie has enabled us to help many of our friends and associates. We're very proud to share the MonaVie blends with our friends and new contacts. MonaVie is a unique product that we believe people benefit from.

"Our four awesome kids, who range in age from seven to 16, love the product and look forward to getting their own distributorships. That says it all—a business that not only we are proud of, but one that our kids want to pursue as well!

"Drink it. Feel it. Share it.TM that's what we fully intend to do."

Oct 19, 2008

MonaVie-Cannondale Four-Man Relay Finishes First in Suzuki 24 Hours of Moab

[Deseret News]—October 13, 2008—The MonaVie-Cannondale four-man relay team of Bart Gillespie, Bryan Alders, Ben Sonntag, and Alex Grant took first place in the Suzuki 24 Hours of Moab race in Moab, Utah. The squad completed the most laps overall (21 laps), covering the equivalent of just over 313 miles. Finishing third overall with 19 laps completed was another MonaVie-Cannondale crew—Matt Ohran, Shannon Boffeli,Hienrick Dieters, and Isaac Wilson.

Tinker Juarez placed second in the Suzuki 24 Hours of Moab solo division race, in a grueling competition covering 15 miles of rugged terrain. The 14th annual Suzuki 24 Hours of Moab race drew teams from all over the world, including 5,000 racers, support crews, and spectators.

Click here to read more about the Suzuki 24 Hours of Moab race.

Oct 19, 2008

Order Your MonaVie Pulse/Active Combo Today!

MonaVie Pulse and MonaVie Active juices are now available for purchase together, making for a versatile and delicious combination.

The Pulse/Active Combo comes with four bottles of MonaVie Pulse and four bottles of MonaVie Active, providing you with the valuable benefits of each product in one easy order.

Built on a foundation of MonaVie Original, MonaVie Active provides the additional benefits of glucosamine to help maintain healthy joints. MonaVie Pulse offers a potent blend of plant sterols to help support cardiovascular health and to help maintain existing healthy cholesterol levels.*

You can drink MonaVie Pulse with MonaVie Active or MonaVie Original. To get the full joint health benefits from MonaVie Active, you will need to drink 4 ounces of MonaVie Active as directed; to get the full benefits from the plant sterols, you will need to drink 4 ounces of MonaVie Pulse as directed.

Drink it. Feel it. Share it.TM

Item No.
1102080101 MonaVie Combo (4 bottles Pulse, 4 bottles Active)  US$231

Watch the new MonaVie Pulse video.
View MonaVie Pulse media coverage

* Foods containing at least 0.4 grams per serving of plant sterols, eaten twice a day with meals for a daily total intake of at least 0.8 grams and as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. Two servings (4 ounces) of MonaVie Pulse contain 0.8 grams of plant sterols.

Oct 19, 2008

October Ruby Fly-In Recap

Distributors gathered at the Zermatt Resort & Spa in Midway, Utah, for the final Ruby Fly-In of the year, October 1–4. As with every Ruby Fly-In, distributors heard from a variety of corporate representatives, including Vice President of Product Management Jeff Graham, who provided information on new MonaVie Pulse.

Newly appointed Vice President of Human Resources and Distributor Services Steven King reported that MonaVie sales agents are responding quicker than ever to the more than 20,000 phone calls from distributors each week, thanks to the recent implementation of a new distributor support strategy.

Following the implementation of the new strategy, MonaVie Distributor Support has improved its response rate, answering distributor calls without putting them on hold 70 percent of the time. Part of the new initiative also calls for the cross-training of sales agents, so distributor calls are transferred less frequently. In other words, agents will know how to address your concerns right away. A recent study conducted by Distributor Support found that calls were transferred only five percent of the time, a considerable improvement over previous months.

According to King, improvements are also being made to the Black Diamond and Ruby Executive support lines to increase distributor satisfaction. "Agents working with our Ruby and Black Diamond Executives are not under the same time restraints," says King. "It's not about quick phone calls; it's about building your business."

Agents are rewarded for taking the time to effectively meet the needs of executives, making a 40-minute telephone call, when necessary, more valuable than a two-minute call. Expect to see noticeable changes the next time you call Distributor Support.

MonaVie congratulates all those distributors who earned a spot at one of our Ruby Fly-In events in 2008. The next Ruby Fly-In retreat will be February 4-7, 2009.

View the photo gallery

Oct 19, 2008

MonaVie's Newest Blue Diamonds—Andreh and Jackie Davoudi

Congratulations to Andreh and Jackie Davoudi from Tujunga, California, on achieving the rank of Blue Diamond Executive. Here's what they had to say on reaching this impressive milestone...

"Our MonaVie business has helped us gain control over our time and future. We want to thank Lynda Sanchez and everyone else who helped us achieve this goal. We also want to thank our downline for the commitment and support they've shown.

"We host tasting parties, sell product, and share the MonaVie opportunity relentlessly. Our favorite part about MonaVie is the relationships we've gained by being part of a team. The great thing is that our journey with MonaVie has only just begun!"

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