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Apr 23, 2010

MonaVie Resolves Lawsuit with Harpo, Inc. and Dr. Oz

Dear MonaVie Family,

This past August, Oprah Winfrey and Dr. Mehmet Oz named MonaVie, along with over 40 other parties, in a legal complaint regarding the unauthorized use of Ms. Winfrey's and Dr. Oz's names, images and trademarks in advertising for various products, including açai products. The unauthorized use did appear on some unapproved MonaVie distributor websites and social networking sites. I'm pleased to let everyone know that the claims made against MonaVie in this legal complaint have been amicably resolved.

As background, the lawsuit was filed against more than 40 companies that were said to have used Ms. Winfrey's and Dr. Oz's names, trademarks and images to promote their products, including açai products. In addition to making improper and illegal health claims—from cancer cures to promises of weight loss—these companies frequently offer trials of açai products, gather consumer credit card information, and then bill the customer shipping and handling fees to which they had not agreed.

At MonaVie we do not condone the unauthorized use of Oprah Winfrey's and Dr Oz's names, images, and trademarks and regret that consumers were misled in any way by others. As a first time player in the açai nutritional beverage industry, we too have experienced distress at seeing our trademarks and licenses used in an attempt to deceive the consumer.

Although many television, entertainment, and heath personalities have advocated for the health benefits of the açai berry, at no time did Ms. Winfrey or Dr. Oz endorse our products. Any claim that they have is false and will not be tolerated. With interest in the açai berry at an all-time high, we are totally committed to protecting consumers and alerting them to beware of false advertising regarding the açai berry—this is the MonaVie Promise.

It is important for you to know that, at MonaVie, we are committed to protecting Ms. Winfrey and Dr. Oz's rights, as well as the interests of the consumer. As such, we will take every reasonable action to prevent the misuse of Ms. Winfrey's and Dr. Oz's names, images, and trademarks, which includes the unauthorized use of their names, images, trademarks, or logos on any independent distributor website, social media page, printed piece, etc., for MonaVie products. To be clear, any such infringing use is prohibited. Should we find that an independent distributor has violated this policy, that distributor will be subject to steep penalties including but not limited to the withholding of commissions. In connection with the resolution of the claims, MonaVie has agreed to enter into a stipulated court approved injunction that addresses the issues I have discussed in this letter. For your viewing, a copy of that agreed upon injunction will be posted at www.monaviemediacenter.com.

As president of this company, I want you to know that we're committed to the success of each of your businesses. We credit you—the greatest distributors in the history of direct selling—for MonaVie's success. The exceptional manner in which you are conducting your businesses sets us apart from others within the industry, and together we are changing the world—one bottle and relationship at a time.

Sincerely,
Dell Brown
President and Chief Operating Officer, MonaVie

Apr 21, 2010

MonaVie EMV Lite™ to Launch May 3, 2010

The countdown to MonaVie EMV Lite has begun! On Monday, May 3, 2010, at 7 p.m. (Mountain Time), via webcast at www.monaviemediacenter.com, MonaVie will officially launch our newest product in the U.S. and Canada.

Watch Products With a Purpose—EMV Lite.

MonaVie EMV Lite recharges your body and mind with a boost of sustained energy—and fewer calories—providing a healthy, calorie conscious solution to your body's everyday energy needs.

Results of MonaVie EMV Lite Pilot Survey
Thank you to the thousands of distributors who provided valuable feedback through the MonaVie EMV Lite pilot survey at various events and through our social media campaign. We received over 4,000 completed surveys and in response to your input, we are delighted to announce that our Product Development team, headed by Senior Vice President Jeff Graham, made a few tweaks to MonaVie EMV Lite resulting in a final product that tastes even more delicious than the pilot version you tried. Thanks again for your participation!

Be sure to check MonaVie Media Center often for more updates and announcements as we move closer to the launch date. Also, check out MonaVie on Facebook and follow us on Twitter as these are two great ways to stay informed on the most recent happenings at MonaVie.

Apr 19, 2010

Dallin's Message—Black Diamond Celebration 2010

At the close of Black Diamond Celebration 2010, MonaVie Founder, Chairman, and CEO Dallin A. Larsen and his wife Karree checked in from Tahiti to invite you to International Convention, as well as to preview Diamond Destination and upcoming Black Diamond Celebrations in Cabo San Lucas, Mexico, and Interlaken, Switzerland.

In the video, Dallin says that seeing the world with his family and friends is one of his biggest "why's" in MonaVie, and he's grateful he's been able to do that and so much more as MonaVie has grown over the years. "The next five years is going to dwarf what we've done in the first five years," he says.

Watch Dallin's Message—Black Diamond Celebration 2010.

Apr 19, 2010

MonaVie EMV Wakeboarder Excels in Miami Competition

MonaVie EMV professional wakeboarder Raimi Merritt placed third overall in the Pro Women's Final at this year's BoardUp!™ festival in Miami, Florida, April 9–10, 2010. Boasting a score of 68.03, Merritt finished the semifinal heat with the best overall score of 84.12.

BoardUp! is the premier wakeboarding Pro Am and action sports festival, featuring in-depth product demonstrations, all-day entertainment from some of the area's top musician's, and action sports professionals.

MonaVie congratulates Raimi on her exceptional performance. For more information about Raimi, visit www.raimimerritt.com.

Apr 19, 2010

MVU Tip of the Week

MonaVie "Stop Signs"
Imagine how dangerous it would be to travel on the road if we didn't have stop signs. Stop signs are not posted to inconvenience us; rather, they are placed for our own safety. Likewise, compliance requirements serve as MonaVie's "stop signs" to protect the company and its associates. Distributors should make an effort to understand these compliance requirements before they begin any form of business practice.

You can find quick and easy training courses on essential compliance issues, including required certification to create an online presence, at MonaVie University. Visit www.monavieuniversity.com, click on the "Training Courses" tab, and then click on "Compliance."

Apr 19, 2010

Dallin A. Larsen Named CEO of the Year


MonaVie congratulates Founder, Chairman, and CEO Dallin A. Larsen on being named Utah Business magazine’s CEO of the Year!

Chosen from a group of more than 70 nominees, Dallin was named among eight Utah CEOs leading their companies to success. He will be honored at an awards luncheon to be held at the Grand America Hotel in Salt Lake City, on March 25, 2010. Look for live updates on Facebook and Twitter from Chief Blogger Shante Schroeder.

“In a history-making era when CEOs across the country fell by the wayside as quickly as company revenues dropped and unemployment rose, some CEOs found their finest hour,” reports Utah Business magazine.

“You have to get the right people on the bus,” says Dallin, crediting his brother, Randy Larsen, and friend, Henry Marsh, for helping MonaVie achieve $2.1 billion in cumulative sales in five years, along with the company’s distributor workforce of more than one million. According to Dallin, MonaVie’s distributors are the company’s greatest assets.

Apr 12, 2010

The MORE Project Niteroi Flood Relief Fund

We are all aware of the floods and mudslides that have rocked Rio de Janeiro, Brazil, in the last week. The most recent toll has accounted over 229 people dead and 50,000 without homes. People are being advised to leave their homes immediately, including many of our family and friends located at The MORE Project and surrounding favelas. Those who lost their homes were relocated to public schools, leaving behind their few material possessions. They are in much need of mattresses, bedding, clothes, blankets, towels, diapers, hygiene supplies, water, and, principally, our love and prayers.

The Niteroi Flood Relief Fund has been set up by The MORE Project. Funds will be expedited to those impacted by the flooding.

Please click here to donate to the Niteroi Flood Relief Fund.

Apr 12, 2010

Watch Special Video Messages on MonaVie TV

MonaVie Founder, Chairman, and CEO Dallin A. Larsen delivered a couple special messages to the MonaVie family—especially those in Brazil and Poland, as both countries suffered devastating losses in recent weeks. "We want you to know that we're thinking of you, our hearts are heavy for you, and we are in pain with you," Dallin said from Black Diamond Celebration in Tahiti. "We will be remembering you in our thoughts and prayers."

To watch these video messages, visit www.monavietv.com where you'll also find a brand new video containing footage from our recent VIP Expedition to The MORE Project, as well as a brief clip from Dallin, Karree, and Steve and Gina Merritt in Tahiti.

Apr 12, 2010

The Greater Good

[Direct Selling News] – April 2010 – Beyond the vision of creating a world-class direct selling company, the founders of MonaVie believed that the company should generate abundance in many forms. This meant creating a culture in which giving back was a built-in principle governing the actions of distributors and corporate leaders alike.

In the article "The Greater Good, The Unintentional (Business) Bonus from Cause Marketing," Direct Selling News explores charitable giving initiatives across the industry, noting MonaVie's commitment to The MORE Project as an investment "in the area that has provided them with so much."

To learn more about how The MORE Project and MonaVie are making a difference in the lives of children and families in Brazil, visit www.themoreproject.org.

Apr 12, 2010

MVU Tip of the Week

So You're a MonaVie Distributor, Now What?
To paraphrase Lewis Carroll, author of Alice in Wonderland, "If you don't know where you are going, any road will get you there." However, when building your MonaVie business, the road you want to travel is the road to success. And, that road begins by following the steps outlined in MonaVie University's course, "So You're a MonaVie Distributor, Now What?"

Visit www.monavieuniversity.com and join MonaVie Founder and Vice Chairman Henry Marsh as he walks you through the key things a new distributor should do to get off on the right foot.

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