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Oct 28, 2010

MonaVie Mourns the Loss of Korea GM B.Y. Na

Dear MonaVie Family,

It is with a heavy heart we announce the passing of MonaVie Korea General Manager Bong-Yong (B.Y.) Na, a man whose example and bravery provided us with inspiration, courage, and lessons on how to live a more meaningful life.

On behalf of the MonaVie family and the Executive Management Team, we offer our deepest condolences to B.Y.'s family during this time. When we first met B.Y., we immediately knew that we wanted to be associated with this remarkable man. We felt his heart and his love for his family, who were so precious to him.

In late 2009, B.Y. was diagnosed with cancer. While he tirelessly and courageously fought this disease, he did it without complaining and always had a smile on his face. I'm reminded of his courage and character at the Korea Grand Opening in August 2010, when he stood on stage to deliver a powerful and motivating speech to Korean distributors.

As part of the grand opening celebration, Dallin and I went to lunch with B.Y., his wife, and his son. What a beautiful family! During this visit B.Y. expressed gratitude for MonaVie, and that he wanted to make a difference for the Korean people through MonaVie. He told my brother, "Dallin, I believe MonaVie provides people with a way to live a meaningful life."

His impactful and moving words mean so much to us that we are in the process of changing the MonaVie slogan from "Drink it. Feel it. Share it." to "MonaVie—A More Meaningful Life." We believe that this statement is true for so many, and making this change is a small way of honoring B.Y.

MonaVie will surely miss B.Y., whose highly respected guidance and direction led to the successful launch and growth of MonaVie in Korea. I know that his legacy and life will endure, and may we all keep B.Y.'s memory alive by living more meaningful lives through our relationships with our families, friends, and those whose paths cross our own.


Randy Larsen
Founder and Vice Chairman, Asia Pacific President

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