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Aug 8, 2009

Message from the CEO: Inc. Magazine and MonaVie

"If you want to know which companies are going to change the world, look at the Inc. 500. These are the most dynamic, fast-growth companies in the nation, the ones finding innovative solutions to problems, creating smart systems, and inventing products we soon discover we can't live without."
—Jane Berentson, Editor, Inc. Magazine

Dear MonaVie,

With the current national recognition from Inc. 500/5000, I don't believe there has ever been a direct selling company in this industry's 100-year history who has had better exposure, and whose distributors have been given a greater opportunity to expand their businesses than what we've just received through this Inc 500 ranking. We are a company that is changing the world, one bottle and one relationship at a time, and we're just getting started!

After only four short years, to be recognized as No. 1 in our category of Food & Beverage, No. 3 in total revenue during 2008, and No. 18 overall is huge news for MonaVie and for you. Just think, with the hundreds of thousands of companies that have been launched since 2005, only two companies—an electronics company and a real estate company—generated more revenue than MonaVie in 2008. Now that's EXCEPTIONAL! And we credit you—the greatest distributors in the history of direct selling—for this company's success. Thank you for being exceptional in the way you conduct your MonaVie business.

To give you a glimpse into the impact of the Inc. 500/5000, many of the most significant and successful brands in American business history have made their debut on the Inc. 500/5000 list. When Microsoft first hit the list in 1984, they placed at No. 80. In 2008, they created $60 billion in revenue. Gap stores debuted on the list in 1996 with a ranking of 469. Today, what began as one retail store in urban San Francisco sets the standard for relaxed, American-style clothing throughout the world.

My best advice to you is to get the word out to everyone you know about our Inc. 500 ranking. Send people to so they can see more clearly why they should join with us as we continue from success to significance.

The September issue of Inc. magazine is now available on newsstands and in bookstores. We'll also be creating a custom reprint edition of the piece (which includes the Inc. magazine cover; the article on MonaVie; our official ranking; and a personal letter from me, inviting your prospects to join us on this amazing journey) for you to use in building your business. Stay tuned to the website for more details on availability.

This is Dallin Larsen—founder, chairman and CEO of MonaVie—and I want you to know that I'm all in! Are you all in? I believe that MonaVie is destined to become a $20 billion company in the next 20 years. I believe that MonaVie's commitment to preserving the rainforest has—and will continue to have—a profound effect upon the environment for generations to come. I believe that reaching out to the children and families of Brazil, through our MORE Project, will change and save lives. I believe that MonaVie is a company for our time, a company for all time, and a company that can—and will—change the world. Thank you for joining and, more importantly, growing with us on this wonderful journey!

From Success to Significance,

Dallin A. Larsen
Founder, Chairman, and CEO

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