Prev Next

Mar 22, 2009


Music. Motivation. Synergy.

Brazil's first Super Regional event on March 14, 2009, left distributors inspired, motivated, and energized with new leadership tactics to help their business explode!

"This event was very special. Everyone was super excited," said Diamond Executive Marcelo Serakides. "MonaVie really showed its grandeur with this event. I have more than 18 years of experience in the industry, and I have never seen so much credibility and commitment from a company with their distributors."

MonaVie Brazil's General Manager Mauricio Patrocinio and Director of Distributor Relations Eduardo Frayha gave welcome speeches that sparked a lively audience who packed a hotel conference room in Sao Paulo.

Besides recognizing and rewarding distributors, MonaVie leaders used the regional to create an atmosphere of learning and unity, and to promote the MORE Project.

Mauricio opened the meeting by reminding distributors about some of the top reasons to believe in MonaVie:

1) Exceptional products

2) MonaVie's commitment to Brazil

3) Generations of opportunities

4) Preservation of the Amazonian Rainforest

5) The MORE Project

"The event showed us that the company is willing to conquer the Brazilian market."
— Gustavo and Margarida Benetti, Ruby Executive

View photo gallery.
Watch event video highlights.


Henry Marsh, cofounder and executive vice president, discussed the importance of creating a plan of action for setting and reaching goals.

Jeff Graham, vice president of product management, left the crowd buzzing when he announced that MonaVie would soon announce new products! Future communications on these products will be posted on MonaVie On the Move.

Wayne Moorehead, vice president of marketing, spoke about the importance of the MonaVie brand and MonaVie Mall. He tossed t-shirts, caps, tasting cups, and mouse pads to the excited crowd. These items and more are in stock and available at
Wayne also introduced the new World of Opportunity brochure in Portuguese. The well-designed brochure explains about the awards and recognitions distributors can receive with MonaVie. The brochure is available to Brazilian distributors through their Virtual Office.

"The Super Regional confirmed to us that we are on the right path and that MonaVie is going to change our lives. The management team surpassed our expectations."
— Degivaldo Defigueiredo, Ruby Executive

"MonaVie delivers even more than they promise. MonaVie showed their commitment to our country and our people."
— Luiz Henrique Soares, Diamond Executive

The MORE Project-Changing Lives, Restoring Families

In an emotional moment, Sérgio Ponce, director of the MORE Project, showed pictures of a recently dedicated house provided to a struggling family through the MORE Project. The family then came on stage and spoke about how their lives have changed for the better.

Katy Holt-Larsen, global director of the MORE Project, also spoke about the different activities and specialized programs sponsored by the MORE Project. Beyond responding to basic needs, the MORE Project provides schooling and dental care for children, as well as essential job training for adults.

Two baskets were put on stage for the MORE Project. Mauricio asked distributors to contribute, not necessarily with money, but with messages of love, hope, and support to the deprived families and children in Brazil.

Visit our MORE Project website for more information, including how to donate or volunteer.


Royal Black Diamond Scott Olsen fueled the audience with his speech about the importance of supporting your downline.

The next to speak was Crowne Black Diamond Executive Brig Hart. In a passionate speech, Brig passed on a message of motivation to everyone and invited the audience to be more dedicated to the business.

"Let's go play and put fuel on the fire!" Brig said.

Before the closing of the event, Mauricio called all of the international distributors on stage and presented to them a t-shirt from Brazil personalized with each of their names!

"The Super Regional was fantastic! The energy created is going to generate a big movement, and the business is going to triple. This event showed the many dimensions of the business. With MonaVie, each rank is possible."
— Hooke Lopes, Ruby Executive


The highlight of the event was the recognition of Brazil's top distributors.

New Bronze and Silver distributors were recognized on stage by the MonaVie management team. Gold, Ruby, and Emerald Executives were also recognized, and received their respective pins.

"This event was phenomenal-a mark of growth for MonaVie in Brazil," said Evando Junior, a new Ruby. "Now, we have a gigantic force behind us. At MonaVie, the distributor always comes first. If you fight for your goals, you will be rewarded."

Gabriel and Leandro Kenski were announced as MonaVie's newest Emeralds. They received a loud applause by the audience as they commented about MonaVie's strong momentum in Brazil. "We, like everyone, are very enthusiastic, and this enthusiasm will generate business," Gabriel Kenski said.


After months of dedication and commitment, the five distributors that accumulated the most points as part of the Momentum Brazil Promotion took the stage and received a commemorative trophy.

In addition, MonaVie sent them on an exciting trip to the extraordinary Ariaú Amazon Tower Hotel. The hotel is a luxurious complex, built entirely above the Amazon jungle. The winners were:

1) Claudio Vinicius Almeida dos Santos and Cristiana Ferreira da Paz

2) Janete da Silva Barros

3) Onivalter dos Reis

4) Maria Tupi de Aguiar Grandolfo and Genésio Grandolfo

5) Marcio Rey

"This trip became a goal for me, and I obtained it. I have already carried out many dreams with MonaVie, and this is only the beginning."
— Marcio Rey

"My goal was to go to the Amazon Region and become the top Star Maker. I wrote my goal on a piece of paper and went after it. You have to have passion along with a strong cause, and I have both. In this business it is important that you care for the people and understand their needs. I dedicate myself to MonaVie, and it is definitely worth it."
— Janete da Silva Barros


Near the end of the event, Mauricio introduced a woman he admired in Ana Maria Braga. The famous Brazilian TV host and personality was impressed with the energy she felt from the distributors. As a consumer of MonaVie, she also shared her excitement for the product and the impact MonaVie is having on Brazil-from the growing MORE Project to helping the rainforest through sustainable harvesting to improving people's lives.


To cap off the event, Mauricio thanked distributors for being part of a special story in Brazil. He then played a clip from the film Brave Heart that showed precisely how to act as a leader to motivate your team!

"This was a culminating event that showcased MonaVie's initial development in Brazil," Mauricio said. "We know that by doing the right thing and having good ethics, we will always have infinite opportunities. I am very proud of our distributors, as well as our staff that continually put forth a great effort to accomplish extraordinary things.

"Now more than ever, we have something powerful in our hands, and it depends on us to transform that into a tool to improve the lives of people waiting for the opportunity and the lifestyle of MonaVie."

View photo gallery.
Watch event video highlights.

Prev Next