Mar 30, 2010
Brazil Super Regional Recap
More than 1,000 distributors and guests gathered in Sao Paulo for the Brazil Super Regional on Saturday, March 20, 2010. The audience's energy, along with the presence of several Black Diamond Executives fresh off a VIP MORE Project Expedition, made for one of the best events in MonaVie Brazil history.
New MonaVie Brazil Office Opening
Nearly 100 distributor leaders celebrated the official inauguration of the new MonaVie Brazil Office in Moema the day before the event on Friday, March 19, 2010. The excitement carried over into the Super Regional as MonaVie Brazil's General Manager Mauricio Patrocinio and Director of Marketing Eduardo Frayha kicked off the event by retelling the story of MonaVie.
The story of MonaVie begins with the Brazilian aç berry, which grows atop the Amazon Rainforest's tallest tree—the açai palm. Since 2005, the aç berry along with a blend of 18 other nutritious fruits have become an international phenomenon, spreading to now 14 international markets in the form of a MonaVie bottle. With this bottle comes a story that is focused on changing the lives of many people for the better.
The Evolution of MonaVie
MonaVie Founder, Chairman, and CEO Dallin A. Larsen followed Mauricio and Eduardo's presentation by showing the evolution of MonaVie. Starting off small, MonaVie quickly became a billion-dollar company in just three years. MonaVie's meteoric rise has been well documented in the direct selling industry and has led to several recognitions, including:
• Inc. 500: No. 1 in the Food & Beverage category
• Utah Business magazine and MountainWest Capital Network: No. 1 fastest-growing company in Utah.
• Ernst & Young: Dallin named 2009 national Ernst & Young Entrepreneur Of The Year® in the Emerging category
Dallin also explained how the MonaVie Five Star Opportunity (right product, right time, right management, right compensation plan, and the right cause) is one of the reasons MonaVie is built to last. However, the most important asset of the company is not found in a large building or a great product; the greatest asset MonaVie has is its distributors who are willing to share our premier products and rewarding business opportunity with others.
International Business Building Tools
As one of the most anticipated speakers of the day, International Distributor Ambassador Randy Schroeder demonstrated how to properly share our unique opportunity with others. Using volunteers from the crowd, Randy showed how to invite someone to attend a home business review or tasting party. He also explained how to use the MonaVie International Business Building Kit and stated the importance of never separating the audio CD from the Staying Started Manual or the Getting Started Workbook.
"Let the tool speak for you," Randy explained. "If you do this process exactly how I am teaching, you will be successful."
MonaVie Chief Financial Officer Devin Thorpe surprised the audience by giving his entire presentation in Portuguese. Devin talked about MonaVie's financial strength and how the company is set to achieve future success. Devin also informed distributors on how to take advantage of the new Top Retailer's Bonus and how distributors can leverage the Preferred Customer program.
Gavon Barkdull, regional director of the Americas, spoke in Portuguese as well. He expressed his love for Brazil and the commitment of the MonaVie Brazil staff to constantly improve the business for distributors.
Black Diamonds and The MORE Project
Days before the Brazil Super Regional, several MonaVie Black Diamond Executives participated in the VIP MORE Project Expedition. Their presence added extra excitement to the event, and some of them shared their expedition experiences of being able to give back to The MORE Project. The Black Diamonds in attendance included Orrin and Laurie Woodward; Sue and Scott Olsen; Onyx Coale; Todd and Angelique Hartog; Tim and Amy Marks; Ron and Brenda Prudhomme; Rob and Lisa Alwin; Grayson Maule; and Mark and Jill Ewell.
The story of MonaVie always comes back to Brazil with The MORE Project. The non-profit organization is a way that MonaVie gives back to the country that has given us so much in the aç berry. Sergio Ponce, director of The MORE Project, told everyone at the Super Regional how MonaVie is helping the children in mountainous slums outside of Rio de Janeiro. Not only are new homes being developed and built for families, but approximately 2,300 people are helped everyday through The MORE Project.