Chief Marketing Officer
Paul has an extensive marketing and sales background that spans more than 25 years. Specializing in global brand development, new product design, strategic marketing, marketing communications, and new business development, Paul has worked in the direct selling industry for more than a decade. Most recently he led the marketing efforts for a multi-national, billion dollar MLM focusing on corporate brand marketing strategy, growth objectives, the company’s brand positioning and marketing materials, and product lifecycle management across a diverse range of product lines including nutritional drinks and supplements, personal care products, and color cosmetics. Having launched hundreds of products across six continents, Paul is passionate about ensuring the company’s products and services are in tune with company strategy and global consumer demand. Paul’s diverse background also includes top marketing and sales positions at Genealogy.com, Anchor Hocking, and Target. He served in the U.S. Army for 13 years as an intelligence officer. Paul received his B.A. in Broadcast Communications from Brigham Young University with graduate studies in business and marketing at St. Thomas University.