It all started with a conversation between two best friends and former teammates, cheerleaders for the then Los Angeles Rams and now St. Louis Rams. Both Arlene Melhorn and Mary Cromwell are MonaVie distributors, along with Mary’s husband Nolan, former player and current coach for the Rams. It was Mary and Nolan’s son, 1st Lieutenant Lance Cromwell, who was the topic of that particular conversation and it was that conversation that instigated a grand call to action.
Whew…did you get all that? Okay, here’s more:
Deployed in October 2009, Lance Cromwell was serving 9-12 months in Iraq in the United States Army.
Mary tried to keep Lance and his platoon stocked with MonaVie product when manageable with the inconsistent mailing system. It gave her a little peace of mind, knowing that she could provide him some quality nutrition, which otherwise, was dependent on situation and circumstance.
The products were an instant hit so Arlene and Mary approached MonaVie Founder and Co-Chairman Henry Marsh and Senior Vice President Jeff Graham, who quickly got Executive Professional Assistant Lynn Beach on the job. And shortly before the Christmas holiday, boxes of EMV, drink and gel, were shipped to Lance and his platoon, along with t-shirts and a large MonaVie banner for them to display proudly (see above photo).
Sending the product was a quick decision, however, getting said product to the platoon was an adventure to say the least. But eventually, though long after the winter holiday, the product did arrive and was shared among the soldiers.
The message home was simple:
Thanks for all your support. My men really enjoyed the MonaVie. The gel packs were such a great little treat, and it made them feel special which is priceless in my book…We have been receiving the EMV energy drinks as well. Both the gel packs and the EMV have given us the mental edge needed out here to stay alert in the desert.
Our guys are doing great and appreciate the support. Thanks again!
1LT Lance Cromwell
1st Platoon, Platoon Leader
Thank you Lance Cromwell and platoon, for the freedom that you defend. Also, thank you to your wife, Janelle, for the support and sacrifice you make! Similarly we appreciate Mary and Nolan, and Arlene for contacting us with such a great story.
So, here’s a conversation that we hope instigates another call to action and that action being, if you have a message you’d like to share with Lance and his platoon, leave us a comment here on BlogMV. We’ll make sure he gets them. Unfortunately, snail mail is cut off this week but it’s the thought that counts…so share yours today!
MonaVie Chief Blogger
P.S. The Cromwell’s are a talented bunch as daughter Jennifer, also a MonaVie distributor, is a recent NCAA rowing championship winner, bringing home the U23 title to the University of Virginia, a first in the university’s history. She’s also trying out for the next US Olympic rowing team.
While traveling home one night MonaVie Director of Recognition Alec Clark noticed a Black Chrysler 300 in front of him branded in MonaVie. In a moment he decided he would try to find out who the person was in the vehicle and thank them for their business building efforts.
Apparently luck with green lights was on his side, however, that meant traveling an extra 10 miles north, trailing the MonaVie branded car, before finally hitting a red light where Alec quickly put his car in park and ran up along side the elusive Black Chrysler. The windows were tinted making it impossible for him to see the driver.
“I held up two MonaVie EMV hats I had on hand before knocking on the window, hoping they didn’t think I was a crazy person,” said Alec. “We only had a moment but I told the women driver and her two children, who were all wearing MonaVie branded clothing, that I appreciated their hard work and thanked them for carry the MonaVie brand. Then I handed them the hats and my business card.”
After, Alec raced back to his car and they went their separate ways.
A day or two later he received a message from Ruby Executive George Wright:
Thanks for the EMV hats. My wife said you stopped her at the light the other day and gave her a couple EMVLite hats in appreciation for advertising on our car…She loved the appreciation and gifts…I told Zann Horlacher and Burke Green (my up line) when we met today that they need to get their cars pimped out and get some free stuff! Thanks again, George
Thank you George and Rachel for going the extra mile.
On a similar note, during Senior Vice President Jeff Graham’s last visit to Southern California, he noticed a MonaVie branded parked car outside a home. In a similar moment of inspiration, Jeff decided to find out about the distributor behind the decal. When he knocked on the door he was greeted by Holly Fletcher, a MonaVie distributor who was no longer building her business. The exchange was brief but the impact was felt. Jeff received a note from Holly less than a week later telling him that she and her husband, Mark, were “planning some big things for the summer to get back in the game!”
Moral of the story? You never know when your efforts will be recognized…so keep pushing, keep driving, keep enrolling and carry that brand proudly!
Register for the MonaVie 2010 International “Vision” Convention and your name will be put into a drawing. Those chosen will enjoy a lunch with Senior Vice President Jeff Graham on Saturday, June 26, as well as, preferred seating during the Saturday afternoon session, which is the same session Team Hoyt will be giving an amazing keynote presentation.
Remember MonaVie’s fun-filled weekend at the Academy Awards? Ah, those were some good times…go here to view a great video recap, including celebrities like John Salley, Quentin Aaron, and several members of the cast of the hit television show “Glee” trying MonaVie (M)mun.
Oh and I mentioned a little giveaway didn’t I? MonaVie has partnered with Stylit.TV to bring you a chance to win the Oscar week celebrity gift bag from the VIP Secret Room Style Lounge, worth $2,100!
Visit http://stylit.tvand enter the bonus code “MonaVie” for 20 extra chances to win. Then visit daily for more opportunities to win. This is open to all so I encourage you to Facebook and Twitter to get the word out!
Calvin Becerra is the youngest Black Diamond in MonaVie history and his rise to such a rank is a true test of determination and willingness to hit the ground running, spending every waking moment when not working a tradition 9-5 job building his prospect list and enrolling new distributors.
“You have to be willing to work,” said Calvin. “Many are not willing to do that.”
Work was what took him to the rank of Black Diamond in a mere eight months after enrolling in MonaVie. However, just because you hit Black Diamond, doesn’t mean it’s smooth sailing thereafter. In Calvin’s case, Black Diamond was a starting point and launch pad for many lessons learned – lessons he has gladly agreed to share with us through a series of videos highlighting his own “a-ha” moments and best business building tips.
[caption id="attachment_1326" align="alignleft" width="300" caption="Calvin on stage during 2009 Anaheim Regional"][/caption]
But first, let’s get back to Calvin’s story and lesson number one, which starts where his last Black Diamond documentary left off…
Lesson #1: Do not take your foot off the gas pedal and expect your business to build itself, especially if you did not build that business with a strong foundation.
Calvin learned this the hard way. Shortly after hitting Black Diamond he said he decided to take a step back and enjoy the fruits of his eight month labor.
“Where I went wrong is I took my foot off the gas and coasted for 5-6 months and it takes that long for people to lose faith in you,” said Calvin. “If you’re not doing anything then your people won’t do anything – your people are always watching you.”
Calvin said he stopped doing tasting parties, he stopped enrolling and he stopped leading.
He also experienced his first “jumpers” or those who left MonaVie for seemingly greener pastures and admits to having his own doubt and wondered if he should do the same. Luckily he took good friend and fellow Black Diamond Todd Hartog’s advice and put “principles before profit.”
Eventually his volume dropped to that of an Emerald (15,000 points) from Black Diamond (150,000 points), which to many a loss far less significant would have meant throwing in the towel but to Calvin, it meant an opportunity to rebuild and to do it on far more solid ground. But first, he sought the advice of other MonaVie leaders, gleaning as much information as he could get his hands on.
And then he went back to work, making himself a student of networking, and rebuilding his organization from the ground up, this time with some key principles in tact.
He became a prolific enroller, sponsoring 50-60 new distributors in the next year. Also, instead of being the sole leader within his organization, he encouraged his people to organize and sustain their own groups and tasting parties and to ultimately take charge of their own businesses.
Which was Lesson #2: When building a network, key principles must be locked in from the ground level and leaders forged or success is fleeting.
“What I realized right away is that relationships had to be molded and while I had achieved success my people were still just finding their way and if I didn’t build that community within my team and forge those relationships their businesses and subsequently my business would fall apart like in the past,” said Calvin.
Since then, Calvin considers the importance of empowering people right up there with enrolling.
He also decided to get himself grounded. He found just that when he met his fiancé Shannon, and as a new father he appreciates the strength and support of a strong partner who keeps him focused.
[caption id="attachment_1327" align="alignright" width="199" caption="Calvin and Shannon on Black Diamond Destination in Bora Bora, Tahiti"][/caption]
He also got behind the MonaVie brand, not just the products, this time around.
“The MonaVie brand is about more than products,” said Calvin. “It’s about success and strength.”
Finally, he launched himself into the social media platforms, learning as much as he could and using the content generated on MonaVie’s Media Center, BlogMV, Twitter and Facebook pages to fill his own Facebook and Twitter accounts. He used the social media platforms to first, build relationships, which eventually lead to prospects and new enrollees, including most of his leaders in his international business.
“If you are not using these tools, you are missing out,” said Calvin.
And his goal moving forward is to share his lessons learned, as well as, reignite the US market and recreate the excitement felt at the beginning of the MonaVie birth with the help of Senior Vice President Jeff Graham.
Oh, and to secure his Black Diamond status and beyond month after month.
“I had to rebuild over 135,000 points and I did it and that means anyone can bounce back from less – you just have to be willing to go back to work,” said Calvin. “I am proof that success can be achieved over and over again.”
To view Calvin’s first installment in a series of “Tips and A-Ha Moments”, visit the MonaVie YouTube channel. Feel free to comments, questions and video responses
While videos are where it’s at, we will also be accepting photos of your home tasting parties as entries for the “Share Your Tasting Party.” We still want to hear the following:
Number of people at your home tasting party
You sharing the product
Tasting party set up and any MonaVie swag
Reactions from your guests
A thought or two about why you should win
Send me (firstname.lastname@example.org) a paragraph or two with those details and a few photos from EACH tasting party and an entry into the promo you will have. NOTE: We will be posting these on our social media platforms so if you enter, you are also giving us permission to publish.
You have until June 18th to submit as many unique entries as possible for a chance to have Jeff Graham show up at a tasting party in your area with our new EMV Lite product, a message, EMV Lite swag and another corporate companion.
Oh and I did promise giveaways for just entering so here’s the deal…the second deal.
Those sending photos will be thrown into a pool and drawn names will receive an EMV Lite giveaway.
But of course you are ALL are entering for an opportunity to have Jeff Graham attend a local tasting party. Clear as mud? Good! If you have questions you can leave them in the comments section and I’ll do my best to answer in a timely fashion.
We were introduced by a stranger, Scott and Renita Brannan (Bismarck, ND), at a gas station pump less than 60 days ago, when they were in Minneapolis. We signed up within 2.5 minutes of being presented the opportunity; hadn’t even tasted the juice, but recognized a huge opportunity. By the time Dean’s tank was fueled, he was enrolled. Dean saw “MonaVie” on their Denali and asked what MonaVie was - see how important branding yourself is?! What is your “why?”
We want to get out of the cabinet and granite fabrication business and leave our 50 employees with a new owner; to be employee free.
What is your favorite moment with MonaVie so far?
Favorite moment so far has been winning the Indy 500 promo – Having our name put on the MonaVie Indy 500 racecar and getting Tomas Scheckter’s signed Indy 500 helmet is a once in a lifetime opportunity! That, plus being able to spend two days learning and asking questions of the founder and the top people of MonaVie: Henry Marsh, Brig and Lita Hart, Bobby Robinson, Jeff Graham, Grayson Maule, Shante Schroeder, Tomas Sheckter and the rest of the MonaVie gang!
Share your best business building tip
Don’t make assumptions or decisions for or about people – you never know who’s open to a new opportunity! And that means from the amount of cases they put on auto-ship or them wanting to run the business to a Diamond! One of my friends of over 30 years, that I would have never thought to be interested, wants all in after presenting the opportunity to him! Always be asking questions to qualify people.
Where to from here? Goals, aspirations, plans...
Our next goal is to work diligently with all of our downline to make them stars and star-makers! Get them their purple card and help them reach their goals and dreams.
Our goal is to become Black Diamond by Dec 31, 2010. By becoming a Black Diamond, we will replace our income at Affordable Granite & Cabinetry, which will allow us to either sell our business or make it employee owned. The time and freedom we will have gained will allow us to volunteer with charities that have special meaning to us.
There are many free options to edit video. The two biggest other than the professional grade Final Cut Pro are Microsoft Movie Maker and Apple iMovie. I have worked with Final Cut Pro but use Apple iMovie for most of my projects as it is quick and simple...and I heart quick and simple.
As for the "Share Your Tasting Party" promo, there really are no length requirements on these videos, so disregard past suggestions to keep it 30-90 seconds. The point is to submit as many videos as possible and for that reason alone, the simpler the edit job the better. I can usually upload raw footage, edit and render a video out within 30 minutes or less. In fact, you don't even have to edit anything. If you shoot several sequences that you think are a great collaboration from your tasting party - send it in. Keep it raw. That's how we roll!
The next question I’ve received is how to upload the video to YouTube as a video response. Here’s a step-by-step guide to help:
Go to the video you wish to respond to. For this promotion, your video responses should be to Jeff Graham’s “Share Your Tasting Party” video, located here.
Simple click in the “Respond to this video…” box below the video.
Once you do this the box will be highlighted in blue and a "Attach a video" link will appear to the right.
Click on the link and it will take you to a page where you have the option to “Record a Video” or “Choose a Video” from your current YouTube library or “Upload a Video.”
At this point it’s up to you. If you’ve already uploaded the video to your personal YouTube account then click “Choose a Video.” Otherwise, click “Upload a Video” and a menu will pop up in a separate smaller window. From there you simply need to find the video on your drive, click on it and YouTube will do the rest for you. You may have to fill in a few descriptive details about the video; make sure to include name and Distributor ID in the Description box. Your video may not show up right away and that is only because I have to approve them before they go live.
And there your have it. You will be good to go! If you need further explanation then please feel free to leave me a comment here or email me at email@example.com.
And we want to see your talent at the International “Vision” Convention June 24-26th.
If you think you’ve got what it takes to be a feature performer during the Friday night 5-year Celebration at the International Convention on June 25th this is what you’ve got to do:
Record you performing your piece (as in the piece you want to perform at the event) and load it to YouTube. Send the URL link to Shante Schroeder at firstname.lastname@example.org along with your full name and distributor ID, and a list of any set up items you’ll need to perform your talent (microphone, audio/visual, etc.) Simple as that!
Okay, there are a few guidelines to follow:
Your talent must no longer than 3 minutes in length
You must be a distributor in order to perform
You must already be attending the MonaVie International “Vision” Convention
Deadline to enter is June 9th.
No compensation will be awarded to those lucky few who are chosen…only the chance to share your amazing talent with the rest of the MonaVie family at one of the biggest gatherings in MonaVie history…oh and plenty of back stage product ;)
You are unique and so is the way you communicate. No matter your question, we've got an answer. Click on the buttons below for information on becoming a distributor, purchasing product, and contacting MonaVie. Go ahead, talk to us. We're listening...