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Sep 24, 2012

VIEW—The Science of Antioxidants Part 2

Why do you want to measure antioxidants?

One of the problems with antioxidants is that we can’t really “feel” them working in our bodies. We don’t wake up in the morning and say, “Wow, my antioxidant levels feel great today!” We often can’t “feel” the balance between damaging free radicals and protective antioxidants until there is enough free radical damage to result in a health problem. Before VIEW, people had to take their antioxidant supplements “on faith” – hoping and praying that they were working, but never really knowing if those nutrients were actually getting into their body and doing any good.

Now, with VIEW, we can quickly and easily measure the level of antioxidants in our bodies. Because antioxidants can protect our bodies in so many ways, having a reliable way to measure that protection can help us learn about where we are NOW and also help us track our progress as we make healthy decisions about our diets and lifestyle. VIEW can truly help each and every one of us improve our antioxidant protection and our overall health.

How are antioxidants measured in the body?

Prior to MonaVie developing VIEW, if you wanted to know your antioxidant status, it meant going to a doctor to provide a blood or urine sample. These types of measures are not only messy and inconvenient, but they’re also expensive in terms of time and money. With MonaVie’s VIEW, you have your Life Score in 30–60 seconds—simple, fast, and convenient.

How does VIEW measure antioxidants?

MonaVie’s VIEW uses two different scientific techniques to simultaneously measure carotenoid and flavonoid antioxidants in your body. By applying a specific wavelength of light to the surface of your skin, VIEW uses optical reflectance spectroscopy (ORS) to detect carotenoid antioxidants and uses optical fluorescence spectroscopy (OFS) to detect flavonoid antioxidants.

Using just your fingertip, VIEW collects the amount of light reflected from the device, to your skin, and back onto a wavelength spectrograph. VIEW analyzes the reflectivity spectrum and calculates the optical density spectrum (ODS), which correlates with advanced laboratory assessments of tissue antioxidant levels.

Obviously, all of this talk about “optical density” and “specific wavelengths” can get very complex. In fact, MonaVie’s VIEW was recently the subject of a full-length scientific article published in the Journal of Biophotonics (No. 7, 559-570, 2012). But MonaVie wants to make getting and understanding your antioxidant level as easy and as accessible as possible—which is where your Life Score comes in.

Your overall antioxidant index (a combination of your ODS/ORS/OFS scores from above) is calculated and displayed as your numerical and colorimetric Life Score. Your Life Score can be represented as a number from 10,000 to 50,000, and above—or as a color range (Red, Orange, Yellow, Green, or Purple)—so you know exactly where you stand now and are able to track your progress over time.

How can I improve my antioxidant score?

Perhaps the best way to improve your overall antioxidant protection and your corresponding Life Score is through a combination of proactive steps that can include:

  1. Reduce your exposure to free radicals (i.e., avoid cigarette smoke, reduce exposure to air pollution and UV radiation).
  2. Increase your intake of brightly colored fruits and vegetables—specifically those rich in carotenoid antioxidants (tomatoes, carrots, sweet potatoes, peppers) and flavonoid antioxidants (berries such as blueberries and acai, green tea, grapes, green tea, dark chocolate)
  3. Reduce your intake of refined carbohydrates
  4. Get regular exercise
  5. Reduce stress
  6. Get adequate sleep
  7. Supplement your diet as needed with MonaVie VIEW–Certified products.

Following any of these lifestyle steps can improve your antioxidant status—and your VIEW Life Score—and help move you in the right direction toward a healthier life.


Finally, we all have access to a fast, convenient, science-based technique for measuring our antioxidant levels. It’s important that we all get enough antioxidants in our diets—and more importantly, that those antioxidants get into our bodies to deliver their health benefits. With VIEW, we know our levels and we can follow our progress as we make those healthy lifestyle choices such as eating lots of brightly colored fruits and vegetables, avoiding exposure to cigarette smoke and air pollution, getting regular exercise, and, of course, supplementing with View-Certified MonaVie nutrition products.

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