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Feb 12, 2014

The Science of Marketing at MonaVie

The science of marketing is simple: provide customers with a quality product or service they need and want.

So, what do customers and distributors need and want? The marketplace is telling us this every day. Check out these facts*…

  • STRESSED? Here, try some MonaVie Balance
    Two-fifths of adults reported overeating or eating unhealthy foods because of stress in the past month (American Psychological Association, Stress in America, 2009).
  • TROUBLE SLEEPING? MonaVie Rest to the rescue
    40 million people in the U.S. have a chronic sleep disorder (National Sleep Foundation, National Department of Transportation, Centers for Disease, 2012).
  • ANTIOXIDANT BOOST? MonaVie premier juice blends don’t just taste good…
    “Research links over 100 health-related issues to a high free radical and a low antioxidant count, yet people don’t know that they can take a proactive stance against this risk,” states Mark Macdonald, author of the New York Times bestselling book, Body Confidence, and MonaVie spokesperson.
  • WEIGHT-LOSS: RVL-ing statistics
    The U.S. weight loss market is a $58 billion industry, and 66% of all U.S. adults are overweight or obese.
  • ENERGY: EMV? Why, yes, I’d love one!
    According to the “Energy Drinks and Shots: Market Trends in the U.S." report, sales of energy drinks will grow to $21.5 billion by 2017.

(By the way, feel free to share these facts and figures with others to let them know of the growing opportunity and benefit available with MonaVie and its products!)

MonaVie places great emphasis on science, quality, and research. Combining these three factors helps ensure that we deliver a product that is both needed and wanted.

A little about me
In fact, it was MonaVie’s products that first drew me to the company. I have an extensive background in product development having developed and launched hundreds of products in hundreds of markets around the world—including functional beverages, nutritional supplements, energy drinks, personal care and skincare products, and two complete cosmetic lines. In addition to working side by side with dozens of scientists, nutritionists and PhD specialists, I ran the R&D department at a billion dollar, product-centric direct selling company that launched more than 75 products in the year I was in charge. Read more.  

Product quality and science—a focus at all levels
We are also fortunate to have a CEO in Mauricio Bellora whose background and experience makes him a great asset into the oversight of our product development and strategy. Did you know that he earned a Doctor in Pharmacy and Biochemistry? Pretty impressive! View Mauricio’s bio here.

But I realize, at the end of the day, that I am a marketer, not a scientist. Our MonaVie team includes scientists, nutritionists, and PhD experts that have years of experience in the industry. We work heavily with our MonaVie Scientific Advisory Board members, as well as expert consultants in various product categories, as we develop our five-year product strategy. 

What products would you like to see in your future with MonaVie? Leave us a comment below.

Stay tuned for more great things from MonaVie!

Paul Muehlmann
Chief Marketing Officer
MonaVie

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

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