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Jan 8, 2013

MonaVie RVL 3.0 Formula Coming Soon

I’m extremely excited about an upcoming product launch at MonaVie.

We’re just about to introduce an updated version of the popular RVL Nutrition Shake Mix. Keep in mind that the shakes were already amazing in terms of overall “nutrient density” and balance between protein/carbohydrates/fat/fiber, but we took this opportunity to make them even better.

At the company, we refer to this revision as RVL “3.0” because it is the third time we’ve determined that the science of nutrition had progressed enough to warrant an update to the formula. Based on that new science, we adjusted the protein level and source, we slightly tweaked the carbohydrate blend, and we updated and improved the antioxidant profile. What this means is a formula that tastes better, stabilizes blood sugar more effectively, and controls appetite even more effectively than ever before—so you can lose the fat and keep the lean, to look and feel your best.

The new RVL Nutrition Shake Mix is based on a formula that I submitted as part of an International Olympic Committee (IOC) sports nutrition program that I'm a part of. Around the same time that I submitted this formula to the IOC program (May 2012), we were also in the process at MonaVie of updating the “2.0” RVL Shakes. So, when my IOC program colleagues came back with such positive feedback on the formula I submitted (top score based on overall balance from among approximately 100 submissions from around the world), I figured, that if it's good enough for the IOC, and good enough to recommend to the world’s top athletes, then it's probably a great place for MonaVie to be as well. So, we decided to use this same formula as the basis for our RVL 3.0 Nutrition Shake update.

I've been part of the "Olympic" movement for a lot of years—first as a rower in the Olympic development program (1989), then as a cyclist at the Olympic training center (OTC) in Lake Placid (1991), then as a consultant to the U.S. Olympic Committee (USOC) and the U.S. Ski Team (2002), then part of the Performance Enhancement Team (PET) for the U.S. Track & Field Association and the OTC in Chula Vista (2003), and now part of this IOC sports nutrition group (2012-2013).

I’ve worked with lots of elite athletes and coaches, and it is always a challenge to provide those athletes with proper nutrition to support the demands of their intense training and competition. Those athletes have the same “needs” as the rest of us. They want something that tastes great (and the 3.0 shakes taste amazing!); and they want optimal nutrition to help them lose fat, maintain muscle, curb hunger, and help them feel their best (and RVL 3.0 accomplishes each of these factors with flying colors).

One thing that’s important to keep in mind is that although I’m a part of this IOC group, and the group “likes” the balance and content of the formula found in the MonaVie RVL Shakes, the IOC is not officially “endorsing” MonaVie products. In some ways, this situation is similar to the relationship that my good friend and MonaVie fitness & nutrition spokesperson, Mark Macdonald, has with the CNN news channel. Mark is a NY Times bestselling author and a frequent contributor to CNN’s healthy living segments, but CNN does not officially “endorse” MonaVie products.

I couldn't be more excited for you to come to Orlando for the MonaVie Convention January 31–February 2 to hear more about the amazing new update to our RVL Nutrition Shakes (and taste them, too)!

Thanks for reading,

Shawn

Dr. Shawn Talbott is MonaVie’s Chief Science Officer. He holds a PhD in Nutritional Biochemistry (Rutgers), a MS in Exercise Science (UMass Amherst), and an EMP in Entrepreneurship (MIT). His work focuses on natural products to restore biochemical balance, restore vigor, and help people feel their best.

 

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