Nov 30, 2009
Register for MonaVie’s Anaheim Regional and New FTC Guidelines
First MonaVie Regional of 2010
Register today for the MonaVie Regional in Anaheim, California. The event is January 23rd.
Register here: http://www.regmeup.com/monavie/anaheim/
Details will be posted to On the Move and an email will be hitting your inbox today so keep your eyes peeled, which is totally gross to say now that I think about it. Just be watching your inbox for the email with all the details.
FTC Rules to Know – Coming tomorrow!
Tomorrow we’ll be blogging about the new FTC guidelines that will affect us all. What are these you say? I’m talking about the new guidelines that govern the use of endorsements and testimonials when marketing anything. They are in effect December 1, 2009.
Here’s the link: http://www.ftc.gov/opa/2009/10/endortest.shtm
We’ll be touching on this a lot in the next little while, as well as begin discussing more of what you can say when talking about MonaVie and its products. Understandably, the biggest question that comes up after we remind distributors not to make claims is “What can we say?”
Indeed we prefer to be extra careful when talking about our products – and for good reason. We have a responsibility, regardless of the many amazing experiencing people have with the product, to adhere to the policies and procedures. But let's say we all understand why we don't make claims. Let's say we all understand the policies and procedures and why they are important. We might still be left wondering, what is okay, in terms of what we can say, relative to product science and ingredients, etc.
All in all, there are ways to send a powerful message about our products and the company overall without resorting to miracle claims. So, I vote we talk about that. Who’s with me? I believe most of you know the answers to this question, at least in part, so the discussion will mainly come from you. Still, let's get some of our experts, from compliance and product development and legal in on the conversation and see what we can come up with. Fun!
(M)mūn - Official Product Teaser
Lastly, the word on the street (and by street I mean MonaVie headquarters) is that an official product teaser video will be posted to MonaVie TV this week. Um, early this week. How’s that for a hint?
MonaVie Chief Blogger