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Nov 1, 2010

MonaVie’s Guide to Social Media – Have you read it?

A few weeks ago while on Facebook, I found a link to one of my favorite social media books and authors, Chris Brogan and Julien Smith (BTW…I highly recommend their book Trust Agents, and following them on Twitter @chrisbrogan and @julien).  To my disappointment,  the first post on the Facebook site was a spammed post for an acai weight loss product.  Now while the authors admittedly don’t monitor this page regularly and allow anyone to comment, the irony of the situation is what really caught my attention.  For anyone who has read their book, or their blogs, would know that they preach the importance of establishing trust for business purposes using “non-sales-oriented” tactics that result in creating deeper personal connections. How ironic was it to see a spammed message, from none other than an acai product? (Seriously…who ordered some of that product?)

It’s “Social” Media, not “Selling” Media

Obviously, such products and their “marketing” have tarnished the MonaVie “crown-jewel” a bit, and it is our hope and desire to make sure MonaVie does not perpetuate such behavior. For that reason, we have made a conscious effort to make sure the MonaVie Facebook page, Twitter page and BlogMV is not a spamming free-for all, but rather a platform for us to communicate with one another, interact with all of you great distributors and provide value. It is also our hope that our distributors will reciprocate that behavior in your own online communications. One of the greatest analogies I heard discussed when approaching social media, was to pretend you were invited to a social gathering. Your friends, co-workers and family are all there. Just before everyone sits down to eat, someone grabs the microphone asking everyone at the event if they want to buy some juice? What do you think the reaction would be?  Yet, some are approaching social media platforms when posting status updates with similar statements, simply because it’s easy, hoping just one person randomly has interest.

So what's in the Guide to Social Media?

Last week we announced the release of MonaVie’s Guide to Social Media on MonaVie on the Move and made it available in the distributors’ Virtual Office Document Library and on BlogMV (look to your right…now back at this blog post). It is our hope that you will all download and read the document, hug it and hold it close, never letting it go. Within the document are items we feel are important for you to know, and find valuable as you maintain an online presence such as:

  • An introduction to social media and social media platforms MonaVie is currently using (Facebook, Twitter, Youtube).
  • MonaVie’s 9 Rules of Social Media Engagement (social media etiquette).
  • 5 Tips Every MonaVie Distributor Needs to Know about the New FTC Guidelines – which provides important details on testimonials and endorsements that all distributors need to know.
  • In the future, we will update this document as needed. We hope you will use this document and remember its content as you proceed to post anything online that is MonaVie related and to also inform your fellow distributors as well. If there are any questions, comment below or feel free to contact Shante (shantes@monavie.com) or myself, Michael Jensen (michael.jensen@monavie.com).

    Can’t wait to talk WITH you (not at you)-- at the party!

    MJensen

    Michael Jensen

    Social Media Promotions Manager

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