Mar 25, 2010
MonaVie meets Milano
As the Social Media Promotions Manager for MonaVie, I get the privilege of working with Shante and the rest of our Marketing team and have been following you all on BlogMV, Twitter, Facebook and YouTube, and it truly is exciting. One of the projects I helped spearhead was MonaVie’s involvement with Alyssa Milano’s UNICEF Haiti Tweet Challenge that I discovered on of all places…Twitter!
Alyssa had been involved in the Haiti Relief efforts from the beginning and partnering with UNICEF and using the power of social media and Twitter, the challenge was afoot! The idea for MonaVie to take on this challenge was pitched to our executives, and they all loved it! Within a half an hour, emails were flying back and forth to make this a reality at the Anaheim Regional, and MonaVie responded by not only matching the amount, but doubling it! I was lucky enough to be able to communicate our efforts to Alyssa and she was very grateful and many of you saw her tweet “@monavie” to her 740,000 followers numerous times as other companies donated as well. She was also grateful when we sent her a case of (M)mun!
Last week, I was able to go to Hollywood and attend a taping of her new pilot show, “Romantically Challenged” and able to meet her in person. The taping of the show was in the same studio as Seinfeld and is directed by Jim Burrows, who also directed Cheers, Friends, Frazier and Two and a Half Men. We were able to get “VIP” seating and sit with Alyssa’s family and friends (one of whom I later found out was the Co-founder and Chairman of Twitter!). For those who have never seen a taping of a TV show before, it truly is an experience as it usually takes over 4 hours to just shoot a 22-minute comedy (and yes my face was hurting from smiling so much!). The show was very funny, and it was their 6th and final taping as the show will await its final fate from ABC (we’ll be sure to pass along details if/when the show airs!).
After the show, we were escorted onto the set where the cast and crew were having a party and we were extremely fortunate to be able to meet Alyssa and others from the cast and take a few pictures as time was short. Alyssa was very friendly and accommodating and was kind enough to tape a little video message as well.
For me, this experience highlights two things: 1) the amazing MonaVie culture and 2) the power of social media. While I was fortunate to be able to pitch the idea, I was amazed at the reaction of our wonderful leaders and their vision to run with it, inspire others to donate and to set the bar high to double the amount. The generosity of MonaVie distributors and its employees was also on display as many of you answered the call, which is why MonaVie and the MORE Project are so successful today.
In regards to social media, I think a point that often gets lost in all the excitement of these new communication platforms, is that it’s a tremendous channel to simply listen. Many have a perception of Twitter or Facebook that it’s a waste of time, or they don’t know what to say. Well, I’m here to tell you, it’s OK to not say anything; in fact, I encourage you to not say anything until you’re comfortable or find a way to add value to the conversation. There are opportunities to reach out to others if we are willing to listen, to learn and to then interact. This opportunity is evidence of just that. What’s even better was actually meeting Alyssa face-to-face to make this experience even more memorable for me, and now hopefully for you too.
Here's more behind the scenes from my day:
Social Media Promotions Manager, MonaVie