Nov 18, 2009
How to Get Past Security at Paramount: Tell Them MonaVie is at the Door
As public relations manager at MonaVie, I’ve found that our best news stories often begin with a telephone call from one of you. In fact, around this time last year I received a call from a producer at the prime time hit television show, CBS The Doctors. As an enthusiastic user and distributor of MonaVie, the producer was eager to include our product on the show: “We are always covering health trends and I’d like to discuss the MonaVie product with you.”
Planning for the show commenced, and The Doctors asked us to send samples of MonaVie. The show is filmed at Paramount Pictures in front of a live audience of 200, and we jumped at the chance to introduce our new product, MonaVie Pulse, to cast and crew members.
On the day before taping, I received a frenzied call from a production assistant…the product hadn’t arrived. I was panicked! Where could the shipment be? As it turned out, the truck was being held at the gates at Paramount Pictures—security wouldn’t let it through. A short phone call later, and after a smooth intervention by the production assistant, we were in. Password? MonaVie.
The segment aired on Wednesday, January 7, and thousands of viewers tuned in to see The Doctors name MonaVie and the acai berry among the “Top Health Trends for 2009.” Reigning in at No. 7 on the list, hosts extolled the benefits of acai and its antioxidant benefits. It couldn’t have been a better moment to kick off the New Year.
If there’s one thing I’ve learned in my time here at MonaVie, it’s that our distributors have some pretty amazing connections. You open doors for us. It’s not surprising that so many of our news stories begin with a simple telephone call. I’m here to share the MonaVie story, and I’d love to share yours.
Think you have a great story idea? Leave me a message in the comments section, or email firstname.lastname@example.org.
Public Relations Manager, Monavie