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Nov 9, 2009

Home + Entrepreneurs = Homepreneurs

As if you didn’t have your fill of made up words like tweets and tweeps and twitter-quette last week, I’m going to throw another one at you. Homepreneur…yes, that is the home entrepreneur. I didn’t make it up but I wish I had!

According to a recent BusinessWeek article, research now shows home-based businesses employ more people than venture-backed companies with some predicting home based business to double in the next 20 to 30 years.

I think they’re onto something and if you’re a MonaVie distributor, please feel free to pat yourself on the back for being ahead of the curve.

The article goes onto to say that companies wanting to reduce fixed costs by outsourcing business functions, through the use of technology  (We heart you Internet!), as well as, add work flexibility all contribute to the rise in these numbers. The global recession and job losses also play a part.

The Direct Selling Association has reported direct and retail sales performance generally follows the overall economy, as stated in this Utah Business Magazine article. Read more:

For example, if economic growth is one percentage point above average, real direct sales growth is slightly more than one percentage point above average…

However, recession years appear to be different.

Now pay attention here:

In years in which the economy has experienced a recession in any part of the year, direct sales have grown. For example, in the three recession years (1990, 1991, 2001)…direct sales grew more than the Gross Domestic Product (GDP) and the years 1990 and 1991, saw inflation-adjusted direct sales growth in excess of five percent.

So what does it all mean?
Should we talk more about recession? I know, boo and hiss on recession. We are all tired of talking about recession. But let’s talk recession. Just for another minute.

With a global recession and unemployment numbers at highs not seen since the Great Depression, more people are looking for that control the economy doesn’t seem to provide.

I think our MonaVie President and Chief Operating Officer Dell Brown said it best in that same Utah Business Magazine article:

"The current economy is unprecedented and people are looking for ways to take control of their financial future.  Direct sales provide a way for people to do just that," says MonaVie’s Dell Brown.

Okay, so now it's your turn to weigh in. What do you think? Comments anyone?

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MonaVie Chief Blogger

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