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Oct 12, 2011

MonaVie Provides Answer to Economic Downturn

The New York Times reported this week (http://tinyurl.com/3zdw5a6) that household incomes continue to decline two years after the recession was declared officially over. As the economy continues to struggle, millions of people are seeking for an opportunity to either replace or subsidize their income as a result of corporate lay-offs, reduction in pay or the threat of a pending job loss. Often, additional income of $500 a month is the difference between someone keeping or losing their home, according to the Direct Selling Association.

Perhaps there has never been a better time for the direct sales industry to come to the rescue of individuals and families in need. Direct selling represents a recession-proof job and a unique opportunity for motivated individuals to start and substantially grow their own direct sales business.

In an October 2010 issue of Network Marketing Business Journal, veteran industry expert Dr. Keith Laggos identified the characteristics that someone should look for when seeking to join a direct sales company. Not surprisingly, the MonaVie opportunity features all of the important traits he mentions:

  • Low cost fees to enter
  • Low initial monthly financial requirements
  • Products and services that are of superior quality, but competitively priced
  • A compensation plan that allows beginners to obtain profitability quickly
  • A compensation plan that lets distributors earn fast start and other bonuses early so that they can earn a positive income fast

But these features alone don’t begin to explain the MonaVie phenomenon. Starting with the acai berry sourced from the depths of the Amazon Rain forest, MonaVie has produced a line of premium nutritional products made from the rarest of ingredients on earth that offer solutions to the most pressing health issues facing people today.

On top of that, MonaVie has coupled its line of exceptional products with the most innovative and dynamic compensation plan in the history of direct sales that features 10 ways to earn income and 50% of the sales volume paid out in distributor commissions.

Measured by any standard, MonaVie represents the right opportunity at the right time. The evidence of this can be gauged by its success. In 2009, four years after its founding, the Inc. 500 listed MonaVie as the No. 1 fastest-growing private company in the Food & Beverage category, and Ernst & Young named Dallin A. Larsen, MonaVie’s founder, chairman and CEO, Entrepreneur of the Year.

More than a million MonaVie consumers and distributors in 19 countries have discovered a more meaningful life as they have used and marketed MonaVie product. At a time when governments and organizations of all kinds are struggling to find solutions for the one billion unemployed and underemployed worldwide, MonaVie has led the way in effectively elevating the lives of people in just about every socioeconomic situation imaginable.

And, Dallin Larsen says this is only the beginning of what MonaVie will become. “We have a vision of becoming a multi-billion dollar company led by world class executives and distributor leaders who will take the benefits and blessings of direct sales to the four corners of the world,” he says. “We don’t just want to be the best company in the world; our goal is to be the best company for the world.”

Sincerely,

Jeff Cohen

Chief Marketing Officer

Sep 23, 2011

Weekly Round Up: September 23, 2011

It’s been a busy week for us here at MonaVie corporate! Here’s a round up of this week’s activity.

You first heard about it on the September 2011 North America Organizational Call with Jeff Graham, and as promised, MonaVie was featured in USA Today. Not only that, but MonaVie offered free product to new contacts wishing to know more about the MonaVie opportunity.

Well, no one could have predicted the numbers of people who would jump at the chance for free product and an opportunity to learn more about MonaVie, in that our initial supplies sold out in less than 24 hours and with over 20,000 requests received in less than 48 hours, we decided we had no choice than to allow new contacts to pre-register for our next promotion.

In case you’re wondering, MonaVie Essential was the most requested product, followed by Active, (M)mun and Pulse.

If you didn’t get the paper, MonaVie’s marketing team created a download to print and share of the full USA Today insert.

Not to distract you from the phenomenon that has been the USA Today insert, MonaVie announced a major discount to MonaVie RVL product with a dollar-for-PV value on 3-Day Sample Packs and Single Serve Pakcets.

Read all about it here.

Oh, and to finish off the action-packed week, MonaVie unveiled the “1 Billion” Ad, featured in USA Today, which states that “there are nearly 1 in 6 Americans living in poverty, according to the new Census Bureau report.”

The ad comes on the heels of a CBS News report, aired September 22, 2011, on recession and the impact on young adults, who according to the report, are at risk of living in poverty more than others.

MonaVie further states, “Community commerce (or direct selling) is the only business model truly scalable enough to address the issues at hand.”

What do you think? Let me know by leaving a comment below.

Read more about the USA Today “1 Billion” ad and the CBS News Report on recession here.

As for the social media specific sphere, are you seeing all the new changes Facebook unveiled this week? Did you notice? Is Google+ gaining on the networking superstar site? Let me know what you think by leaving a comment below.

Until next week!

 

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Shante

MonaVie Chief Blogger

 

Jun 20, 2011

MonaVie in NYC for the Stevie Awards

[caption id="attachment_19104" align="alignleft" width="301" caption="MonaVie in New York City for the Stevie Awards!"][/caption]

Last month we asked many of our MonaVie distributors and fans on our social media platforms to help vote for MonaVie RVL for the People’s Choice Stevie Awards® for Best New Product or Service of the Year for Health Products and Services. On Monday night, we will not only find out if MonaVie won the People’s Choice Award, but myself and Jeff Graham, President of North America Sales will also be present to find out if MonaVie takes home additional hardware!

MonaVie is nominated for a Stevie Award in the following categories:

  • MonaVie RVL™ - People’s Choice Best New Product or Service of the Year – Health Products and Services
  • MonaVieRVL.com – Best Website and Blog Category
  • MonaVie Contact Center – Customer Service Department of the Year

The Stevie Awards are one of the premier business awards to honor and recognize organizations and their positive contributions. MonaVie is grateful and honored to have been selected along with some of the nation’s leading businesses and organizations. We want to thank those of you who helped vote for MonaVie RVL and most of all we want to thank the many distributors and customers who have used and are using MonaVie RVL and have made it the success it is. We also want to recognize the MonaVie Call Center for their dedication to excellence.

Follow along here at BlogMV as we’ll have video and pictures after the award ceremonies and also stay tuned to the MonaVie Facebook page as well as MonaVie on Twitter for real-time updates.

  • Date: June 20
  • Time: 8 p.m. ET
  • Where: New York City
  • How you can listen: The Awards will be broadcast on radio by the Business TalkRadio Network. The 8:00 pm ET ceremony will be broadcast live. Checkout www.businesstalkradio.net for the station in the U.S. near you. You can also listen to the stream on their web site.

Mar 11, 2011

A Letter from Dallin: Japan Earthquake

[caption id="attachment_13105" align="alignleft" width="464" caption="Photo: REUTERS/KYODO Kyodo, courtesy www.alertnet.org"][/caption]

The following is a letter from MonaVie CEO and founder Dallin Larsen to MonaVie Japan in response to the recent 8.9 earthquake and tsunami waves that have hit Japan. We wanted to share the letter with the entire MonaVie Family as we help rally around those effected by this tragic disaster.

Dear MonaVie Japan,

As I woke up this morning and saw the news of the devastating earthquake in Japan, my thoughts immediately went to our MonaVie family in Japan as well as the entire country of Japan.  We just want you to know that we join the entire MonaVie family in offering you our thoughts and prayers at this time.  Randy Larsen, MonaVie Founder, Vice Chairman and Asia Pacific President, was in the airport in Narita and I believe he is still in the airport as I write this communication.

Again, we are praying for all our distributors in Japan and for the entire country and wish you to know that you are in our hearts at this time.

Sincerely,

Dallin and Karree Larsen

MonaVie Corporate has recently been informed that MonaVie staff members are currently safe and accounted for.

If you would like to help please see the links below and we also encourage you to leave well wishes or comments.

Jan 4, 2011

Just One (or Two) More RVL-ing Giveaways Before the Official Launch!

Remember this video with MonaVie Senior Vice President Jeff Graham, posted right before the holidays?

During his message, Jeff pulled out two of the first newly packaged RVL tubs, one of which he handed to me after we shot the video. And you know what that mean – giveaway time!

Between now and the official launch of RVL tomorrow, leave a comment here on BlogMV, on Facebook or (re)tweet us on Twitter and you’ll be entered to win the newly packaged and first off the line RVL Nutrition Shake Mix. I’ll even go one step further and have all our executives sign the tub to make it that much more official. I’m always thinking about my peeps. Peeps being YOU!

And maybe we need a second prize…okay, I happen to have one more RVL gift bag, full of all sorts of fun stuff.

So, feel free to comment on your RVL-ing 2011 goals and resolutions, your excitement over the product line, RVL website, the January 5 launch, January 8 Orlando kick off event, the Dallin vs Jeff Challenge or whatever else you feel inspired or RVL-ing!

It is nearly go time so I want to hear some excitement!

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Shante

MonaVie Chief Blogger

Dec 16, 2010

Attack of the Twitter Hacks and MonaVie

Today you may have heard about a Twitter spam attack that was due to a security breach of the popular media and technology Gawker websites (LifeHacker, Gizmodo, io9, Jezebel, Kotaku and others). Hackers were able to access more than 1 million Gawker user’s email  and password accounts from their servers, and because many users use the same passwords for multiple sites (like Twitter) they were able to access Twitter accounts and start posting spam. The spam sites they are linking to are none other than acai berry diet sites.

While it appears those who are responsible for the attacks are targeting Gawker, the important take away from this spam attack is to change your passwords or make sure you are not using the same logins for online sites as you do for social media sites. So, I would strongly suggest changing your personal social media login names and passwords (go ahead, put it on your "To Do" list)!

The MonaVie Collateral Damage

But for MonaVie, this issue goes even further. The hackers are using spam and are doing so at the expense of the acai berry  because they think of those who market these type of sites are jokes. And why are they a joke? Because these acai sites and those that market them are known for spamming social media sites constantly and buying annoying ads on websites. Look no further than my recent blog post about our social media guide to see a version of this type of spam. Of course the acai diet sites and other companies using the acai berry are not MonaVie, but as the “premier acai blend” MonaVie does not come away unscathed.

Change the Perception

Over the past year we’ve used social media and provided advice on how to communicate effectively and personally using these platforms. Why? Because when we don’t we are no better than the acai sites that spam the social media platforms. So while there’s no way we can control what others not associated with MonaVie can do, MonaVie distributors can decide how they will act online and if they’re going to be a part of the problem or try to CHANGE the perception (notice our most recent blog posts are a great place to start!).

I vote for CHANGE!

Leave a comment if you have ideas or ways to make our online communications more valuable and less spam-like!

[caption id="attachment_1117" align="alignleft" width="0" caption="Michael Jensen, Social Media Promotions Manager"]Michael Jensen, Social Media Promotions Manager[/caption]

Dec 15, 2010

Henry WHO? Establishing Credibility Through Your Personal Brand

Founder and Vice Chairman Henry Marsh was recently interviewed by WHO Radio in Des Moines, Iowa. Listen to the interview by following this link:

Henry Marsh WHO Radio Interview

Though a practiced and polished speaker in his own right, there are some deliberate habits that Henry exemplified so perfectly during this live interview, habits that lend themselves well to talking about any product or opportunity, whether part of a network marketing line up or other business model. Here are a few examples that Social Media Manager Mike Jensen and I picked up on:

1. Henry personally branded himself, building credibility from his experiences, life and accomplishments. Note that his sense of humor and personal style is present from the beginning, demonstrating an ease of nature and authenticity to his message. It’s important to BE YOURSELF, and only you can be your self best. (Go with it, it makes sense in my head.)

Your audience will relate to you as a person before a product or opportunity. Henry sets the stage well by mentioning not only his successes as an Olympic athlete but also mentioning his failures and moments of learning, saying, “The difference comes in life when you allow your failure to be your floor or your ceiling.”

So while sometimes successes might be a bit elusive for another, everyone can relate to failure can they not? And everyone can see the importance of moving forward after failure.

2.  Though an expert in the field of health and nutrition as it pertains to training for the Olympics, Henry still deferred to science and research done on the MonaVie products by the Scientific Advisory Board. He also mentioned the need to steer clear of claims and the willingness to adhere to FTC guidelines. A respect for those guidelines will build credibility quicker than any health claim. Again, you may have this grand experience with the products but believe it or not, sharing that experience may end up being counterproductive in building your credibility. Product experiences are personal and more often than not, elusive and indefinite.

3.  By listening first and allowing the interviewer to draw lines of comparison, Henry was able to tailor his comments and deliver information that met the demand of his audience, in this case fitness and finances, topics everyone can relate to. By the time the MonaVie products were mentioned, Henry had established himself as a credible source, one in which his audience was already invested, thus taking his recommendation as a valued opinion. No selling was done; no one felt sold. Imagine if the interview started off by mentioning MonaVie before establishing his credibility? Know your why and know how you want to finish your conversations or discussions with others. Customize your "why" to your audience, or the people you meet. Such a great approach!

4. Henry mentioned the importance of being significant and grateful; examples in MonaVie being through our sustainable harvesting techniques and the MORE Project. In the same breath, Henry edifies the other founders of MonaVie, mentioning Dallin’s skills that compliment his own, which does well to further cementing his character and credibility.

So, that’s what we got out of the interview. Take a listen for yourself and let us know what you pick up on from our pro Henry Marsh.

Henry Marsh WHO Radio Interview

And for a little help getting to know your brand and/or creating your best brand here are few resources from Forbes and Entrepreneur:

It's All About You. Best Steps to Creating Your Brand

How to Brand Yourself: An Introduction

And after you've read up on brand best practices come back and tell us a little bit about your brand. Until next time...

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Shante sig short.jpg018

Shante

MonaVie Chief Blogger

Dec 2, 2010

"It’s On!" MonaVie CEO Dallin Larsen Responds to Senior VP Jeff Graham’s RVL-ing Photos

Many of you have been following the Dallin vs Jeff challenge, details are posted on www.monaviervl.com. But for more of the "behind the scenes" banter (aka trash talking), we hope you're following our social media channels.

Last week some of you may have seen Jeff Graham post some rather RVL-ing pictures to his Facebook page that elicited quite a response (they're even talking about it across the pond on MonaVie UK's Facebook page). We posted the same picture on MonaVie's Facebook and Twitter pages this week as well, and Jeff recently posted another picture (see below). Some of Jeff's friends and a few of our MonaVie fans were questioning the authenticity of said photos. Jeff's wife (and photographer) even chimed in. News of the controversial and RVL-ing pictures soon made it's way to Dallin. Here is his response:

[caption id="attachment_1790" align="alignleft" width="300" caption="MonaVie's Sr. VP Jeff Graham rips into RVL (or does he?)"]MonaVie's Sr. VP Jeff Graham rips into RVL[/caption]

Dear MonaVie,

Seriously, do any of you really believe that’s Jeff Graham’s picture?  Come on my friends, it’s called Photoshop.  I know Jeff Graham.  Jeff Graham is a friend of mine.  That picture is certainly of Jeff Graham’s head but if you think that’s Jeff Graham’s six pack abs, I’ve got some property I’d like to sell you!  And I don’t think it’s Henry either.  Maybe Devin Thorpe, I don’t know.  I’ll find out when I fly into Utah who was behind this blatant attempt to intimidate me.

Jeff, I’m flying in to Utah in a week or so and I’ll have my own camera and we’ll take a little video and show them them your one pack abs.

I, on the other hand, continue focusing on my goal of getting to 169 pounds.

I’d certainly like to see the poll numbers on those who think Jeff Graham is going to win this contest versus those who think I’m going to come out victorious.  I do believe that Fox News has already projected me the winner.  CNN may be projecting Jeff.  Wouldn’t surprise me in the least.

It’s on!

[caption id="attachment_668" align="alignleft" width="191" caption="Dallin A. Larsen, MonaVie Founder & CEO"]dallin_a_larsen_signature[/caption]

Nov 1, 2010

MonaVie’s Guide to Social Media – Have you read it?

A few weeks ago while on Facebook, I found a link to one of my favorite social media books and authors, Chris Brogan and Julien Smith (BTW…I highly recommend their book Trust Agents, and following them on Twitter @chrisbrogan and @julien).  To my disappointment,  the first post on the Facebook site was a spammed post for an acai weight loss product.  Now while the authors admittedly don’t monitor this page regularly and allow anyone to comment, the irony of the situation is what really caught my attention.  For anyone who has read their book, or their blogs, would know that they preach the importance of establishing trust for business purposes using “non-sales-oriented” tactics that result in creating deeper personal connections. How ironic was it to see a spammed message, from none other than an acai product? (Seriously…who ordered some of that product?)

It’s “Social” Media, not “Selling” Media

Obviously, such products and their “marketing” have tarnished the MonaVie “crown-jewel” a bit, and it is our hope and desire to make sure MonaVie does not perpetuate such behavior. For that reason, we have made a conscious effort to make sure the MonaVie Facebook page, Twitter page and BlogMV is not a spamming free-for all, but rather a platform for us to communicate with one another, interact with all of you great distributors and provide value. It is also our hope that our distributors will reciprocate that behavior in your own online communications. One of the greatest analogies I heard discussed when approaching social media, was to pretend you were invited to a social gathering. Your friends, co-workers and family are all there. Just before everyone sits down to eat, someone grabs the microphone asking everyone at the event if they want to buy some juice? What do you think the reaction would be?  Yet, some are approaching social media platforms when posting status updates with similar statements, simply because it’s easy, hoping just one person randomly has interest.

So what's in the Guide to Social Media?

Last week we announced the release of MonaVie’s Guide to Social Media on MonaVie on the Move and made it available in the distributors’ Virtual Office Document Library and on BlogMV (look to your right…now back at this blog post). It is our hope that you will all download and read the document, hug it and hold it close, never letting it go. Within the document are items we feel are important for you to know, and find valuable as you maintain an online presence such as:

  • An introduction to social media and social media platforms MonaVie is currently using (Facebook, Twitter, Youtube).
  • MonaVie’s 9 Rules of Social Media Engagement (social media etiquette).
  • 5 Tips Every MonaVie Distributor Needs to Know about the New FTC Guidelines – which provides important details on testimonials and endorsements that all distributors need to know.
  • In the future, we will update this document as needed. We hope you will use this document and remember its content as you proceed to post anything online that is MonaVie related and to also inform your fellow distributors as well. If there are any questions, comment below or feel free to contact Shante (shantes@monavie.com) or myself, Michael Jensen (michael.jensen@monavie.com).

    Can’t wait to talk WITH you (not at you)-- at the party!

    MJensen

    Michael Jensen

    Social Media Promotions Manager

    Oct 26, 2010

    Beginning a More Meaningful Life with RVL!

    Dear MonaVie Family,

    When I was in the 9th grade, I wrestled at 98 pounds. When I graduated from High School in 1977, I weighed roughly 135 pounds. Since that time, my weight has continued going up each and every year it seems. At my peak, I weighed 220 pounds! Sometimes it’s not until you see a picture of yourself that you realize how much you’ve changed. I used to own weight loss franchises so I’ve been around weight loss programs for years and years; but, that still didn’t seem to help me. The older I’m getting, it just seems as though it’s harder for me to muster up the courage and energy to start another attempt at getting more fit.

    My motivation for losing some weight (but more importantly, getting more healthy), is so that I can hopefully remain more active over the next 20-plus years in order to enjoy, with Karree, being involved in Boo and Dane’s youth. They are now 5 and 6 years old and I don’t want to be an old man when my two youngest reach teenage years. I need to be able to still frighten my girl’s boyfriends! :)

    In September, we were all reminded how precious life is and how it can be taken from us at any moment. The week I returned from giving the eulogy at Darrell Utterbach’s funeral, I decided that it was time to take more personal time on improving my health and make it a higher priority.

    I’ve tried doing this before and I generally get burned out after a few weeks, so I really need to be incredibly disciplined. As you all know, I travel a lot and I’ve made that an excuse for years and years as to why I just can’t get in very good shape. I’m not going to use that as an excuse anymore. I’ve now decided that at 51 years of age, I deserve to invest in myself and in my health instead of giving it away all the time.

    With that, here are my goals, and I hope you’ll set some goals of your own:

    Starting Weight: 198 pounds
    Goal weight: 169 pounds.
    (I haven’t weighed that little since I was probably 27 years old.)

    I want to get on a scale on January 5, as we introduce RVL, and weigh in at 169 pounds. To do this, I’ll have to be disciplined through Halloween, Thanksgiving, and the Christmas holidays! This will be an enormously tough test for me, as I love to eat good food and I love chocolate. In addition to following my RVL program, my goal is to run or walk 20 miles each week.

    Part of living a more meaningful life is having a healthy mind and body to experience life so richly. I know that if I can do it, you can too! Let’s make MonaVie the healthiest AND best company FOR the world! I’m doing this as a gift to my wife, to myself, and to my kids. Hopefully, that will be enough motivation to keep me going and turn away from the Snickers at Halloween. No problem, I’ll just reach for another MonaVie Chocolate Bar! Seriously, they’re insanely good.

    Let’s all get healthy together!

    dallin_a_larsen_signature

    Dallin A. Larsen,
    Founder, Chairman, and CEO, MonaVie

    PS. To follow Dallin and Jeff's progress click here.

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