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Jun 7, 2010

Calvin Becerra: A-ha Moments and Achieving Success Again and Again

Calvin Becerra is the youngest Black Diamond in MonaVie history and his rise to such a rank is a true test of determination and willingness to hit the ground running, spending every waking moment when not working a tradition 9-5 job building his prospect list and enrolling new distributors.

“You have to be willing to work,” said Calvin. “Many are not willing to do that.”

Work was what took him to the rank of Black Diamond in a mere eight months after enrolling in MonaVie. However, just because you hit Black Diamond, doesn’t mean it’s smooth sailing thereafter. In Calvin’s case, Black Diamond was a starting point and launch pad for many lessons learned – lessons he has gladly agreed to share with us through a series of videos highlighting his own “a-ha” moments and best business building tips.

[caption id="attachment_1326" align="alignleft" width="300" caption="Calvin on stage during 2009 Anaheim Regional"]Monavie-Anaheim-Regional-09-3633[/caption]

But first, let’s get back to Calvin’s story and lesson number one, which starts where his last Black Diamond documentary left off…

Lesson #1: Do not take your foot off the gas pedal and expect your business to build itself, especially if you did not build that business with a strong foundation.

Calvin learned this the hard way. Shortly after hitting Black Diamond he said he decided to take a step back and enjoy the fruits of his eight month labor.

“Where I went wrong is I took my foot off the gas and coasted for 5-6 months and it takes that long for people to lose faith in you,” said Calvin. “If you’re not doing anything then your people won’t do anything – your people are always watching you.”

Calvin said he stopped doing tasting parties, he stopped enrolling and he stopped leading.

He also experienced his first “jumpers” or those who left MonaVie for seemingly greener pastures and admits to having his own doubt and wondered if he should do the same. Luckily he took good friend and fellow Black Diamond Todd Hartog’s advice and put “principles before profit.”

Eventually his volume dropped to that of an Emerald (15,000 points) from Black Diamond (150,000 points), which to many a loss far less significant would have meant throwing in the towel but to Calvin, it meant an opportunity to rebuild and to do it on far more solid ground. But first, he sought the advice of other MonaVie leaders, gleaning as much information as he could get his hands on.

And then he went back to work, making himself a student of networking, and rebuilding his organization from the ground up, this time with some key principles in tact.

He became a prolific enroller, sponsoring 50-60 new distributors in the next year. Also, instead of being the sole leader within his organization, he encouraged his people to organize and sustain their own groups and tasting parties and to ultimately take charge of their own businesses.

Which was Lesson #2: When building a network, key principles must be locked in from the ground level and leaders forged or success is fleeting.

“What I realized right away is that relationships had to be molded and while I had achieved success my people were still just finding their way and if I didn’t build that community within my team and forge those relationships their businesses and subsequently my business would fall apart like in the past,” said Calvin.

Since then, Calvin considers the importance of empowering people right up there with enrolling.

He also decided to get himself grounded. He found just that when he met his fiancé Shannon, and as a new father he appreciates the strength and support of a strong partner who keeps him focused.

[caption id="attachment_1327" align="alignright" width="199" caption="Calvin and Shannon on Black Diamond Destination in Bora Bora, Tahiti"]calvin_shannon_3154[/caption]

He also got behind the MonaVie brand, not just the products, this time around.

The MonaVie brand is about more than products,” said Calvin. “It’s about success and strength.”

Finally, he launched himself into the social media platforms, learning as much as he could and using the content generated on MonaVie’s Media Center, BlogMV, Twitter and Facebook pages to fill his own Facebook and Twitter accounts. He used the social media platforms to first, build relationships, which eventually lead to prospects and new enrollees, including most of his leaders in his international business.

“If you are not using these tools, you are missing out,” said Calvin.

And his goal moving forward is to share his lessons learned, as well as, reignite the US market and recreate the excitement felt at the beginning of the MonaVie birth with the help of Senior Vice President Jeff Graham.

Oh, and to secure his Black Diamond status and beyond month after month.

“I had to rebuild over 135,000 points and I did it and that means anyone can bounce back from less – you just have to be willing to go back to work,” said Calvin. “I am proof that success can be achieved over and over again.”

To view Calvin’s first installment in a series of “Tips and A-Ha Moments”, visit the MonaVie YouTube channel. Feel free to comments, questions and video responses

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