Contrary to stereotypes of those who participate in social media, most do not sit in their mother’s basement in pajamas and communicate through a keyboard all day…though, let’s be honest, it does sound almost delightful. Just kidding. Maybe.
As distributors…check that…as human beings…you have a chance to build new relationships and enhance current ones through social media.
A study by MicroDialogue, found that 27.6 percent of social media users in the US say social networking has benefited their offline relationships and almost half (48.7 percent) reported they felt communication via the internet was more convenient than face-to-face discussions. Social media has also proven key for some web surfers in expanding their social lives, with 49 percent claiming to have forged new relationships from online interactions and 31.5 percent saying social media pushed them to try things they had wanted to do.
Let me preface the next bit with the words of Dallin and our VP of Marketing Wayne Moorehead, which are, social media does not, nor will it ever replace good marketing, a good business building system or those fruitful (LOL – see what I did there?) tasting parties.
Social media is meant to supplement those best practices and is a new medium to connect and build relationships, which we all know is the cornerstone of network marketing.
Remember Devin’s last blog post where he pretty much says that social media is relationship marketing and relationship marketing is just that…building relationships. And… shouting to the world on Facebook or Twitter “Try MonaVie now…it really works,” does not a relationship make. I know. I’m as shocked as you are. No really, you know this stuff. You know the people who spam you with the same type of sales pitches and why it isn’t working for them.
The reason social media has become a popular way to communicate is because we are all looking for transparency and openness. We don’t want to be sold. We want information quickly and we don’t want anything to feel staged or contrived. It’s about being real. Am I rambling? I’m rambling. Moving on…
Okay, so in keeping with Dallin’s theme for 2010, A Year of Miracles, our first initiative in making miracles – an Attitude of Gratitude Challenge!
Think of each individual you might have on your social networking sites or even acquaintances offline. The challenge is to thank or acknowledge 5-10 individuals every day for the next month. So simple!
You're probably already doing this, so just do it with purpose. It can be as simple as sending someone a direct message, writing on their FB wall, a tweet or email to ask them how they're doing, going to lunch. It can be someone from your upline, downline, etc. Just remember...don't sell.
I'm willing to bet the results will astonish you.
Who's going to take the challenge? Throughout the month feel free to post and let me know how the challenge is going!
MonaVie Chief Blogger