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Apr 23, 2010

Lily's Lemonade Stand: All Proceeds Go to The MORE Project

Dallin just sent me the cutest photo of our favorite little girl, Miss Lily Anderson. As you can see, she is raising money for The MORE Project the best way any child, or child-like adult, knows how - with a lemonade stand!


Here's the most recent update, from Lily's mother, Jennifer, posted to their Care Pages site:

Good Morning friends…I know it has been awhile since an update, but I just have been waiting for some confirmation on Lily's last CT scan. The doctors have looked at it and determined that there are a couple "areas" on Lily's lungs that are different than the last scan. They do not think that these areas are cancer, but just some spots of infection left from her infection she had while having her stem cell transplant. They are going to watch her and scan her in a few months to see if there are any changes in the spots. The ONLY way to be certain of what they are is to do a biopsy, and they is VERY dangerous and too risky at this point. The fact that this does not appear to be cancer out weighs the option to do a biopsy. They had said that the biopsy would involve "stopping her lungs for a period of time while in surgery!!! That was enough to send me back into orbit. NO WAY…

We are just going to watch these areas closely and pray they go away.

Lily has started her radiation stage of this journey. She has a total of 13 days and we have already completed three! Way to go Lily. She immediately made friends with all of the nurses and doctors at the Winship Cancer Center. She goes in gets on the table and within about six minutes she is DONE! So cool. So far no side effects. Please keep praying for no side effects…She is very happy to have been able to take her tests in school and feels like she has done pretty well. She has been working very hard on the third grade project and will be able to go to school next week to participate. We are seeing the light everyday and again want to thank all of you for your continued prayers.

We found out yesterday that after radiation, she will start her anti-body therapy pretty much right away. This unfortunately will be a series of infusions that will last about six months to complete! She will be inpatient for a week and then outpatient for two weeks and repeat for the six months. Summer looks kind of yucky, but who wants to wear a bathing suit anyway? NOT ME!

Love you all,

Jennifer Anderson

Continue to keep Lily and her family in your thoughts and prayers. She is a strong girl and while she is currently cancer-free, you can see there is a lot of work before she will be considered full recovered.

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UPDATE: From Jennifer, "Lily has been feeling great lately. She was able to set up her Lemonade stand during the neighborhood garage sale and all of her money raised is going to the M.O.R.E project thru Mona Vie. It will go to help take orphans off the streets in Brazil. Mona Vie has raised millions for this incredible project, and Lily wanted to help. She is amazing. It was totally her idea. She raised $80.00 so she will give it to Dallin Larsen, founder of Mona Vie, this weekend."

Apr 19, 2010

First Official City Meeting in Songpa-Gu, Seoul, Korea

The first official Korea City meeting was an overwhelming success with over 2,000 in attendance; standing room only. The room could occupy 1500 but in an effort to accommodate as many new and prospective distributors, they simply packed them all in. During the event Dallin asked for donations specifically for the family of the Korean Navy ship that sank over the weekend. For the next half hour, droves of attendees made their way to the stage to drop their donation envelope. MonaVie will match the total once it is calculated.

"It was a fantastic meeting and a great way to kick off our Korean market," said CEO and Founder Dallin A. Larsen.

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Apr 10, 2010

Breaking News: National Tragedy in Poland

Just moments after posting Randy Larsen's last comments, related to the flooding in Brazil, he sent me the following to be posted immediately...we have more MonaVie friends in need of our support:

Dear MonaVie Family and Friends,

A few hours ago there was a national tragedy in Poland. The presidential plane crashed near Smolensk, Russia.

Besides the president and his wife they have lost ALL chiefs of every single army units in Poland including Chief of the General Staff.

Special forces chief, Navy chief, Airforce chief and all other known also died in the crash among others more than 80 passengers.

They lost central bank governor, Poland's last president-in-exile,  ?MPs, leading historians, senators, deputy speaker of the lower house, undersecretary of state, Deputy Minister of National Defense, Deputy Foreign Minister and many others.

Several months ago I visited Poland and we started business there shortly after. I have dear friends who live in Poland and we have thousands of MonaVie distributors in Poland. Our hearts, thoughts, prayers, and love are with the beautiful people and the amazing country of Poland.  The world mourns this morning. God bless Poland. We are all connected and this is everyone’s tragedy. It is a sad day for us all.

Please keep a prayer in your heart for all those affected by this sad news.

God bless,

Randy Larsen

MonaVie Founder and Vice Chairman

For CNN coverage of the crash, go here.

UPDATE: It is Polish custom to change the landing page of a website to black and white when the nation has declared a state of mourning. In honor of this custom and our Polish friends, we have taken the MonaVie Poland website to black and white. Further, a message of condolence has been posted to the newsletter, in both English and Polish. Our thoughts are with you.

Apr 10, 2010

Randy Larsen - My Heart is Full of Compassion

"My heart is full of compassion and love for my friends and loved ones who are affected by the flooding that is taking place near Rio. I know what is like to lose your home to flooding as it happened to my family when I was 18 years old. Thousands of people came to aid our community. Those acts of love changed me forever. Brazil is near and dear to my heart. The people there have blessed my life so much. There are hundreds of people who are missing and presumed dead and many who have lost their homes. Please do what you can to help us help those beautiful, open, and loving people. We are all connected and assisting, praying, and blessing those who are in need right now in Rio is a blessing of duty and love that will return tenfold."

Randy Larsen
MonaVie Founder and Vice Chairman

To donate to the Niteroi Flood Relief Fund, click here.

Apr 8, 2010

The Highest Rainfall in Rio in 40 Years

The following was written and sent in by Gabriel Ponce, MonaVie's head of public relations in Brazil, which will give you a bit of insight into the devastation currently rocking Rio, followed by details of how you can help:

The storm that hit Rio starting Monday, April 5, has left 138 dead across the state. The areas west and north, and especially the regions near the center of the capital of Rio and city of Niteroi, in the metropolitan area, where the MORE Project is located, were the hardest hit, with floods and mudslides. According to the Civil Defense, as of this moment there are 72 deaths in Niteroi and approximately 14,000 homeless and displaced people throughout Rio and Niteroi. Mayor Jorge Roberto Silveira declared official mourning for a week – “Niterói has never recorded a rain like that.”

The city is practically closed. Even today, some of the streets that give access to other parts of the city are closed because of mudslides or flood. The mudslides are the main problem now, affecting the poor people who live in the favelas (slums), which are located on the hills.

The MORE Project assists people in 12 of the approximately 130 favelas in Niteroi. From those 12 favelas, Morro do Estado, Boa Vista and Juca Branco are the ones most affected by the mudslides.
In the Cova da Onça slums, a mudslide buried two houses with six people. A man escaped, but could not save his wife and his son, "I was sleeping, did not hear any noise or anything. When it came, came taking everything. I tried to save my wife and my son and I could not, man. Can’t find them," he said.

In the Juca Branco slums, one of The MORE Project students lost his one-year-old brother in a mudslide that hit half of his house.

All the favelas including Vila Ipiranga are in imminent risk. People are being advised to leave their homes immediately. Those who lost their homes were relocated to public schools, leaving behind their few material possessions.  They need mattresses, bedding clothes, blankets, towels, diapers, hygiene supplies, water and principally our love and prayers.

UPDATE: Since receiving this news from Gabriel yesterday evening the mudslides have taken another toll on one of the favelas, most recently destroying over 40 homes; 200 are missing as a result.

We’ll give you more information as we receive it. Short updates will be posted primarily to The MORE Project Facebook page and then to the MonaVie Facebook page, Twitter and BlogMV. Follow us via any of these links and you’ll be sure to get the most current info. If you have questions, please leave them in the comments section.

DONATE: The Niteroi Flood Relief Fund has been set up by The MORE Project. You can find links on The MORE Project Facebook page, as well as The MORE Project website. These funds will be sent to help those who have been impacted by the flooding.


"Get me outta here, please get me out of here." That was the cry for help from Marcus Vinicius Vieira de France, eight years old, last Tuesday, April 6, in the Morro dos Prazeres in Santa Teresa, downtown Rio. Hours later, on Wednesday, April 7, he was dead upon being removed from the rubble, to the dismay of his father who pulled his body from the arms of firefighters and left screaming and crying amid the mire. The scene moved residents and the team who participated in the rescue.

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Mar 31, 2010

Lily Anderson Update - She's Home!


Per Lily's site, written by her mother Jennifer Anderson:

Hello everyone....I know it has been a LONG time since I have had time to update but the best thing I can tell you is that WE ARE HOME!!!! We were discharged from St. Jude on Friday and we packed up and hit the road. It took what felt like forever, but just walking into our home felt like I was in heaven. Joey and Audrey were so excited to see us.

Lily is doing better. She was told by the docs in Memphis that she REALLY needs to drink as much as she can so that her kidney is flushing. (If you see her hand her some water and tell her to take a few sips :) She is having a hard time finding anything that tastes good or that has taste. The drugs messed up her taste buds so nothing tastes good to her. We are trying to get back into a routine, but just yesterday we were at CHOA and they told us that we will be starting radiation and anti-body therapy right away. UGH NO BREAKS... They told us her counts were recovering nicely, and that see looked good. She did get sinusitis while in Memphis, so she is now fighting a constant runny nose. The doctors told us it is very common and she will probably have a running nose until after her treatments.

Her hair should start to grow back now, so she is looking forward to that.

I want to thank you all so much for all of your gifts, messages, texts, and most importantly the prayers for our family. We were so glad to walk into church on Sunday morning and see so many smiling faces.

I really had no time to update this past week so sorry........The last few days in Memphis were non-eventful.

We hung out and just waited for the doctors to tell us we could go home.

One day we did find a Vera Bradley Store in Germantown TN. Lily was in HEAVEN!!! She absolutely loves Vera Bradley stuff. Anyway, I was in there talking to the manager, and I told her that I thought Vera Bradley should make bandanas for kids with cancer. She smiled and said "What about a napkin?" I took the napkin folded it and tied it on Lily's pretty little head, and BAM!!! A new trend was set! It was the cutest thing I had ever seen. Vera Bradley has the most incredible patterns so if you know a child with cancer that needs a gift, go pick up a Vera Bradley napkins for them!

Love to you all, Jen

Become a fan of Lily on Facebook here.

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Mar 29, 2010

EMV Lite – Another Give Away Opportunity!


So, you want another chance to win a sample can of EMV Lite? Here it be. Now pay close attention and FOLLOW THE INSTRUCTIONS I’m about to give. They will make the difference between you winning a can and…you not winning a can. I know, not a major deal in the grand scheme of things but I’m going for dramatic effect!

Here’s the deal:

Starting at 12 am midnight Mountain Standard Time TONIGHT (March 30), and for the 24 hours following (that’s midnight tomorrow night, March 31) send me an email at - and include the following exactly as I’ve written. This will save me time and I’ll love you all forever, which I know is incredibly important to you…as important as winning a can of EMV Lite.

Here’s what I want to see in your email to

Subject Line: EMV Lite

Email Body:

First and Last Name

Mailing Address

Email Address

Distributor #

Twitter name (if you have one)

We will choose at random a random number of winners to receive a sample can of EMV Lite. No need to send me more than one email. Duplicate emails will be deleted as will any entries sent prior to 12 midnight MST tonight (March 30) and those sent after 12 midnight MST tomorrow night (March 31). Winners will be announced this week.

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Mar 26, 2010

MonaVie’s Romney Running for MORE!


It’s funny how people can go to work and for the most part, know very little about the people we work around. Of course, some may like it that way, but I believe there are compelling stories to be found all around us.

For Vincent Romney, Senior IT Project Manager at MonaVie, running and staying in shape was a way of life and some might say “he could run all day long.” And now…he’s gonna try!  This weekend, Vincent is going to participate in the 24 Hours of Utah, that’s right…running for 24 hours in beautiful Moab, Utah! I'd call him crazy if he wasn't doing it for the coolest reason on the planet.

Why would someone do such a thing?

I’ll let Vincent answer that with an excerpt from his blog:

“Now enter my daughter Paislee, who wants to do something to make the world a better place, and I introduce her to the MORE Project. We dropped by and talked to Valerie, and she mentioned the “MORE Expeditions”, and instantly, Paislee had her volunteer opportunity. Now she just needed a way to start raising funds… see the pending convergence?

So I pay my entry fee for the 24 hours of MOAB, and we start collecting pledges from anyone and everyone willing to support this combo of philanthropy and insanity. Sounded simple enough, but now the concept of logistics set in. I need support for the entire 24 hours including; pacers, food preparation, sleeping arrangements for the pacers and support crew, etc. I initially sent out a request for volunteer help to the entire IT department I work in, and WOW! I work with some great people!”

Isn’t it great to hear other MonaVie employees helping out their co-worker? Kudos to the following MonaVie employees who are going to help out:

Bruce Arnett, Director of Software Development - Pacer

Daniel Eastman, Change Control Manager – Pacer/Co-team Captain

Chandler Childs, Senior Technical Writer - Pacer

Steven Proffit, Technical Business Analyst - Pacer

Joshua Jackson, Technical Business Analyst - Pacer

Steve Brigham, IT Help Desk Assistant – Logistical Support

We’ll be following Vincent and the team this weekend on his challenge and you can follow along too as we give updates on Twitter, or you can follow Vincent @vinceromney.

For those who want to donate to help Paislee’s MORE Project Expedition trip, you can go to Vincent’s blog, (love that title!), and click on the MORE Donations link underneath the picture. If there are any who would like to donate per mile, you can email Vincent directly at

Go Team Vincent!

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Mar 25, 2010

MonaVie meets Milano

As the Social Media Promotions Manager for MonaVie, I get the privilege of working with Shante and the rest of our Marketing team and have been following you all on BlogMV, Twitter, Facebook and YouTube, and it truly is exciting. One of the projects I helped spearhead was MonaVie’s involvement with Alyssa Milano’s UNICEF Haiti Tweet Challenge that I discovered on of all places…Twitter!

Alyssa had been involved in the Haiti Relief efforts from the beginning and partnering with UNICEF and using the power of social media and Twitter, the challenge was afoot! The idea for MonaVie to take on this challenge was pitched to our executives, and they all loved it! Within a half an hour, emails were flying back and forth to make this a reality at the Anaheim Regional, and MonaVie responded by not only matching the amount, but doubling it! I was lucky enough to be able to communicate our efforts to Alyssa and she was very grateful and many of you saw her tweet “@monavie” to her 740,000 followers numerous times as other companies donated as well. She was also grateful when we sent her a case of (M)mun!

Last week, I was able to go to Hollywood and attend a taping of her new pilot show, “Romantically Challenged” and able to meet her in person. The taping of the show was in the same studio as Seinfeld and is directed by Jim Burrows, who also directed Cheers, Friends, Frazier and Two and a Half Men. We were able to get “VIP” seating and sit with Alyssa’s family and friends (one of whom I later found out was the Co-founder and Chairman of Twitter!). For those who have never seen a taping of a TV show before, it truly is an experience as it usually takes over 4 hours to just shoot a 22-minute comedy (and yes my face was hurting from smiling so much!). The show was very funny, and it was their 6th and final taping as the show will await its final fate from ABC (we’ll be sure to pass along details if/when the show airs!).

After the show, we were escorted onto the set where the cast and crew were having a party and we were extremely fortunate to be able to meet Alyssa and others from the cast and take a few pictures as time was short. Alyssa was very friendly and accommodating and was kind enough to tape a little video message as well.

For me, this experience highlights two things: 1) the amazing MonaVie culture and 2) the power of social media. While I was fortunate to be able to pitch the idea, I was amazed at the reaction of our wonderful leaders and their vision to run with it, inspire others to donate and to set the bar high to double the amount. The generosity of MonaVie distributors and its employees was also on display as many of you answered the call, which is why MonaVie and the MORE Project are so successful today.

In regards to social media, I think a point that often gets lost in all the excitement of these new communication platforms, is that it’s a tremendous channel to simply listen. Many have a perception of Twitter or Facebook that it’s a waste of time, or they don’t know what to say. Well, I’m here to tell you, it’s OK to not say anything; in fact, I encourage you to not say anything until you’re comfortable or find a way to add value to the conversation. There are opportunities to reach out to others if we are willing to listen, to learn and to then interact. This opportunity is evidence of just that. What’s even better was actually meeting Alyssa face-to-face to make this experience even more memorable for me, and now hopefully for you too.

Here's more behind the scenes from my day:

Michael Jensen
Social Media Promotions Manager, MonaVie

Mar 22, 2010

Devin Thorpe: VIP Brazil Expedition Day 5

Well, today wraps up the MORE Project Expedition to Brazil.  It has been both an exhausting and an exhilarating week.

For days, we kept a schedule with only about 4 hours of sleep per night.  We saw some of the most remarkable sites in the world, including the Amazon rainforest, the Amazon River, the Christ the Redeemer Statue in Rio de Janeiro, but the most moving thing we saw was the reaction of children to a little love and respect.

The Black Diamonds completed a service project that involved real heavy lifting, moving dirt and debris in preparation for the construction of another home for the less fortunate in the favelas.

The trip ended today with the Regional in Sao Paulo.  What great energy!  The four hour event featured Dallin articulating the vision for MonaVie, including tips on building the business without treating people like nails—“don’t pound people into this business!”

Everyone had high praise for Mauricio’s leadership in Brazil.  As the GM, he has successfully laid a foundation for success in one of the world’s largest direct selling markets.

Personally, I had fun.  After studying Portuguese for the last six months, I delivered an 8 minute presentation on the Preferred Customer Program – in Portuguese.  I don’t think anyone focused much on my message, but they seemed pleased that I would take the time to learn enough Portuguese to be able to give my talk in their language.

As I wrap up my reporting, I want to thank Katy, Valerie and Andrea for the great job they did in organizing this week.  It was a non-stop adventure!

Finally, I want to thank MonaVie’s great distributors, not just the Black Diamonds, for their support of the MORE Project.  By teaching them to read and write, to do math and to see the world through an international lens, we enable them to become highly productive members of society who have options beyond drugs and prostitution.  While we won’t end poverty in our lifetimes, we will end poverty for our kids for the rest of their lives.  Together, we make a difference.

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Devin Thorpe

Chief Financial Officer, MonaVie

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