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Nov 18, 2009

How to Get Past Security at Paramount: Tell Them MonaVie is at the Door

As public relations manager at MonaVie, I’ve found that our best news stories often begin with a telephone call from one of you.  In fact, around this time last year I received a call from a producer at the prime time hit television show, CBS The Doctors. As an enthusiastic user and distributor of MonaVie, the producer was eager to include our product on the show: “We are always covering health trends and I’d like to discuss the MonaVie product with you.”

Planning for the show commenced, and The Doctors asked us to send samples of MonaVie.  The show is filmed at Paramount Pictures in front of a live audience of 200, and we jumped at the chance to introduce our new product, MonaVie Pulse, to cast and crew members.

On the day before taping, I received a frenzied call from a production assistant…the product hadn’t arrived.  I was panicked!  Where could the shipment be?  As it turned out, the truck was being held at the gates at Paramount Pictures—security wouldn’t let it through.  A short phone call later, and after a smooth intervention by the production assistant, we were in.  Password?  MonaVie.

The segment aired on Wednesday, January 7, and thousands of viewers tuned in to see The Doctors name MonaVie and the acai berry among the “Top Health Trends for 2009.”  Reigning in at No. 7 on the list, hosts extolled the benefits of acai and its antioxidant benefits.  It couldn’t have been a better moment to kick off the New Year.

If there’s one thing I’ve learned in my time here at MonaVie, it’s that our distributors have some pretty amazing connections. You open doors for us.  It’s not surprising that so many of our news stories begin with a simple telephone call.  I’m here to share the MonaVie story, and I’d love to share yours.

Think you have a great story idea?  Leave me a message in the comments section, or email media@monavie.com.

Best,

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Julie Jenkins

Public Relations Manager, Monavie

Nov 18, 2009

MonaVie Social Media Etiquette Tip #5

Maybe They’re Just Not That Into You – If you are constantly pushing your business, views and asking for help without giving back, you will find yourself with very few friends and even fewer receptive to what you have to say.

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Shante

MonaVie Chief Blogger

Nov 16, 2009

MonaVie Blogging Family

First off, let me just say I’m updating Blog MV from 37,000 feet in the sky! Which totally reminds me of this funny YouTube clip of Comedian Louis C.K. Technology, what will you think of next?

I’m off to NYC for the Web 2.0 conference, where I will be learning all about social media – I’ll check in with all the goodness as soon as I get a chance. In the meantime, check out two other very important blogs in the MonaVie family.

The first is the Cannondale blog, located at http://monavie-cannondale.com/, where you’ll get the latest racing schedule, vlogs, race day updates and philanthropic ventures.

Then hop over to the MORE Project site and visit Katy’s Blog. The most recent blog post is from Andrea and Mindy who are currently in Brazil on the latest expedition. Go here: http://www.themoreproject.org/more-project-usa/Recent%20Posts/

Finally, there is one more stop on this fun filled adventure. We’ll be spotlighting some awesome coverage of MonaVie Founder and CEO Dallin Larsen, recent winner of the Ernst and Young Entrepreneur of the Year award in the Emerging Company category. Check out the live Twitter feeds from Saturday’s real time updates during the awards show. We’ll post more here, On the Move, as well as, on Twitter and Facebook as soon as we have those stories from the press.

Today's social media etiquette tip coming right up!

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Shante

MonaVie Chief Blogger

Nov 16, 2009

MonaVie Social Media Etiquette Tip #4

Build Quality Relationships - People are more willing to help those who they really know. By building quality relationships with other users, you’ll always have someone in your corner to back you up. Remember, relationships require the participation of both parties; so, be a good participant in your social media relationship.

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Shante

MonaVie Chief Blogger

Nov 13, 2009

MonaVie Social Media Etiquette Tip #3

Be YOU!! – Instead of using your favorite superhero’s name (or MonaVie – see your policy and procedures), why not use a variation of your own name?  You are a person first…not a brand. Use a picture of yourself (a good one) on your profile page, not a logo. Remember that social media is about being authentic, and if you are a distributor of MonaVie, then go ahead and reveal it in your bio. Be upfront, so there’s no question of who you are, what you do and what company you represent.

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Shante

MonaVie Chief Blogger

Nov 13, 2009

Weekly Round Up

Today we thought we’d post something a little off topic of our ongoing social media posts. Our hope is that Blog MV becomes a resource for readers, a place to talk about everything from social media, to business, to lifestyle, to healthy living to what’s happening in the news, around the world and here at MonaVie. Always feel free to chime in with comments and feedback. Also, remember to tweet and retweet articles you find especially interesting.

Here’s this week’s round up:

Sheckter and Yokely Video

Has anyone watched this video of Sheckter and Yokley at the GNCC race? Even the best athletes can’t predict tree stumps:
http://www.monavietv.com/monavietv?from=widget&mode=video&vid=5176

Music Makes Exercise Easier

Whether it’s at the gym, running outside or when watching our favorite athletes prepare for competition, music and exercise seems to be a perfect marriage. Now there is some science to go along with our fascination with music and exercise, even down to the type of music that is best.

Check out the MSNBC article here: http://www.msnbc.msn.com/id/33418663/ns/health-fitness/

What’s your favorite kind of music to exercise to? Fav songs?

Swine Flu
Ah, the dreaded swine flu. I’ll be happy when it decides to move its viral self on. The CDC, is currently reporting that almost all of the influenza viruses identified so far continue to be 2009 H1N1 influenza viruses.

Here at MonaVie headquarters we have Purel dispensers located outside of elevators and bathrooms, as well as in all meeting rooms, in an effort to isolate the cases of swine flu that seem to be popping up left and right. How do you (try to) keep yourself healthy? Are you washing your hands more? Avoiding public places as much? Wearing a surgical mask?

Well, that’s it for this week’s round up. Let us know what you think.

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Shante

MonaVie Chief Blogger

Nov 11, 2009

MonaVie Social Media Etiquette Tip #2

Be Accountable & Remember Who You Represent – Social media is about being yourself, using transparency and authenticity to make and maintain your relationships. If you make a mistake, offend a friend somehow, own up to it and be accountable. Remember that what you say and do reflects not only on you, but also MonaVie.

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Shante

MonaVie Chief Blogger

Nov 10, 2009

MonaVie Social Media Etiquette Tip #1

Be a giver –You’ve heard the adage, "it is better to give than to receive" and the same applies to social media. If you are looking to establish new relationships and further enrich current ones, you need to provide some value to the conversation. Be interesting...not a salesman.  Build a reputation online as someone who is credible, interesting and trusted. We also encourage you to comment, ask questions and make new online connections using Blog MVFacebook and Twitter, as well as other blogs and sites you visit.

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Shante

MonaVie Chief Blogger

Nov 10, 2009

Tag, You're It: The Art of Tagging

Fact: MonaVie distributors are awesome. Day one of our social media campaign, starting with 843 fans, I say, "Hey, let’s get 2,000 fans on Facebook by end of day."

You turn out 3,000…and over 500 followers on Twitter. And it looks like you're just getting started.

Okay, onto business and by business I mean social networking and by social networking I mean fun. First things first, let’s talk about manners…because they’re important. Your mother told you so. For the next several days we’ll be giving you one new tip on social media etiquette. As stated here, take these tips to heart. They will keep channels open and foster better communication between you and your friends and soon to be friends.

Next, your action item for today is to visit MonaVie’s Facebook page at www.Facebook.com/MonaVie, hit the “Photos” tab and begin tagging. What is tagging? Well, it’s a great way to label your photos, as well as alert anyone in the photo you’ve posted new images of them, making it ever easier to search for photos of your friends…or of yourself. We don’t judge.

And are you still feeling clueless about Twitter? Here’s a great post by entrepreneur and columnist Guy Kawasaki on Twitter Cluelessness I highly recommend.

Now onto your first tip.

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Shante

MonaVie Chief Blogger

Nov 9, 2009

Home + Entrepreneurs = Homepreneurs

As if you didn’t have your fill of made up words like tweets and tweeps and twitter-quette last week, I’m going to throw another one at you. Homepreneur…yes, that is the home entrepreneur. I didn’t make it up but I wish I had!

According to a recent BusinessWeek article, research now shows home-based businesses employ more people than venture-backed companies with some predicting home based business to double in the next 20 to 30 years.

I think they’re onto something and if you’re a MonaVie distributor, please feel free to pat yourself on the back for being ahead of the curve.

The article goes onto to say that companies wanting to reduce fixed costs by outsourcing business functions, through the use of technology  (We heart you Internet!), as well as, add work flexibility all contribute to the rise in these numbers. The global recession and job losses also play a part.

The Direct Selling Association has reported direct and retail sales performance generally follows the overall economy, as stated in this Utah Business Magazine article. Read more:

For example, if economic growth is one percentage point above average, real direct sales growth is slightly more than one percentage point above average…

However, recession years appear to be different.

Now pay attention here:

In years in which the economy has experienced a recession in any part of the year, direct sales have grown. For example, in the three recession years (1990, 1991, 2001)…direct sales grew more than the Gross Domestic Product (GDP) and the years 1990 and 1991, saw inflation-adjusted direct sales growth in excess of five percent.

So what does it all mean?
Should we talk more about recession? I know, boo and hiss on recession. We are all tired of talking about recession. But let’s talk recession. Just for another minute.

With a global recession and unemployment numbers at highs not seen since the Great Depression, more people are looking for that control the economy doesn’t seem to provide.

I think our MonaVie President and Chief Operating Officer Dell Brown said it best in that same Utah Business Magazine article:

"The current economy is unprecedented and people are looking for ways to take control of their financial future.  Direct sales provide a way for people to do just that," says MonaVie’s Dell Brown.

Okay, so now it's your turn to weigh in. What do you think? Comments anyone?

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Shante

MonaVie Chief Blogger

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