Jeff has been with MonaVie since just after its inception in 2005, initially serving as the company’s managing director of product development before being named Vice President of Product Management in 2008. Considered to be an expert on the sourcing, harvesting, processing and formulating of the acai berry and other superfruits, Jeff is an integral part of the MonaVie team and has been instrumental in the formulation of MonaVie products. With more than 20 years’ industry experience, Jeff has established himself as an expert in formulating market-leading, science-based nutritional products, and as a trusted voice of authority among distributors. In his role as Executive Vice President of Global Product Strategy, Jeff is charged in leading the company into the next phase of MonaVie’s product development to help the company realize its long-term goals.