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Nov 15, 2010

Farmville, the Golden Rule & the Real You

For those of you who frequent Facebook, you may have run into, oh…I dunno, about 100,000 Farmville posts in your Facebook feed (btw..there are over 80 million players!). For those not familiar with Farmville, it’s a virtual farming game with animals, crops and all the fixins, that about 10% of all Facebook members play. (BTW…A co-worker here at MonaVie said his Mom is addicted, and she actually sets the alarm to feed the “virtual” animals at 4 a.m., then goes back to sleep—Yikes!). You may have clicked on a Farmville post (you're not off the hook either Mafia Wars!) and even started to play the game, OR...if you’re like me, you were constantly annoyed and had to hide it in your Facebook feed.

The Golden Rule

Since one of my jobs here at MonaVie is monitoring our online presence, every day I see what is being said by you and by others about MonaVie. The good. The bad. The ugly. Almost daily I  think how can we communicate with others online more effectively? Are we essentially showing up in our friend’s feed like a Farmville post, or other spammers? How would I want to be communicated with? I kept coming back to the Golden Rule as an answer to that very question. Before you post on social media channels, have you asked, "Is this how I'd want to be communicated with?"  I asked myself what characteristics do I look for when connecting with someone (and I suggest you make a similar list—do it…do it now!) and quickly wrote down the first things that came to mind (start writing!). My quick initial responses were:

  • Authenticity – someone who is real/honest
  • Trustworthy
  • Interesting
  • Common interests
  • Pleasant, humorous, positive
  • Helpful

The Real You

I recently shared the article “Will the Real You Please Stand Up?” on MonaVie’s Twitter feed and is a rather thought provoking article that questions if we are the same person online, as we are face-to-face? So who are you really? Do people know you as MonaVie, or for the real you? Are you a person or a brand first? After writing that list, I realized, those qualities are ones that I want others to perceive in me! My next question was, so how would others be able to find out that I have these qualities? I realized that to make real connections it’s not going to happen in one post, or even 10, but that it takes time, and am I patient enough to get there? Are you? Comment below and let us know how you connect with others!

[caption id="attachment_1138" align="alignleft" width="201" caption="Michael Jensen, Social Media Promotions Manager"][/caption]

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